Gini Dietrich

The Seinfeld of Blog Posts

By: Gini Dietrich | November 15, 2012 | 

My friend Ken Jacobs and I were talking the other day about Seinfeld.

What a great show that was! I remember where I was (at a TV station in South Bend, Ind.) when they announced the show was going off the air.

I suppose, if you’re so inclined, you could work backwards to figure out how old I am. Old enough to be working with a client on something PR-related at a TV station in South Bend.

That was the same trip I had dinner with Digger Phelps. I had no idea who he was at the time and I think that was slightly amusing to him.

But, back to Seinfeld.

Ken and I were talking about Seinfeld and I haven’t written a blog post about nothing in quite some time (17 months to be exact).

So, when I sat down to write today’s blog post, I tweeted, “I have no inspiration for my @spinsucks blog post. Who can help?”

I got a few really good ideas (I freaking love Twitter)!

  • @berniejmitchell suggested how mobile is the only thing we should be thinking about for 2013
  • @joecardillo suggested the General Petraeus scandal and how, from a communications perspective, it’s always the best idea to get out in front of something like this. And @soulati jumped on and suggested I use some of the comments in the blog post she wrote about it as inspiration.
  • @valettepiper suggested something about the private Pinterest boards because she doesn’t understand how they can be monetized so what’s the point? She also thinks they could be used for inappropriate and creepy photos, but that’s a story for another day.

Then I was scrolling through my Pinterest stream and I saw an image tied to a blog post called, “Best Practices for Using Pinterest.” And I thought, “Why do I need best practices? Why can’t I just use the site and enjoy it the way I want to?”

That’s when I realized it was time to step away from the keyboard and let my brain take a break.

So I’m off to ride my bike and do some pilates. Your job today is to provide me with a topic idea for an upcoming blog post. Something you’d like to see researched and covered because you’re too lazy to do it yourself or you don’t understand how it will affect your job or you just think it’d be hilarious to see me write about it.

What say you?

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!

  • I should have written a post about nothing yesterday. This brain of mine is cooked.

    • @jasonkonopinski Right? You and I both love to write, but sometimes the words just get mashed up in there and nothing comes out.

      • @ginidietrich And, yet, everything seems out of whack if I don’t create something daily.

        • @jasonkonopinski Exactly!

        • @ginidietrich We’re so tortured.

        • margieclayman

          @jasonkonopinski  @ginidietrich Oh BROTHER 🙂

        • belllindsay

          @jasonkonopinski  @ginidietrich Oh put some PANTS on, fer god’s sake!!

        • @belllindsay  @jasonkonopinski I WORE PANTS YESTERDAY!

        • @ginidietrich  @belllindsay Sigh. I have to wear pants EVERYDAY now.

        • belllindsay

          @jasonkonopinski  @ginidietrich Suckah!!!

        • @belllindsay  @ginidietrich

        • @ginidietrich  @jasonkonopinski Exactly times three.

        • belllindsay

          @jasonkonopinski  @ginidietrich Saw it yesterday. Bril.

        • KateNolan

          @jasonkonopinski  @belllindsay  @ginidietrich 
          a) This is genius and so true (especially the waking up in the middle of the night).
          b) How did he know what I did on Tuesday? Creepy…

  • @ginidietrich Well, as the season of “Festivus” comes barreling down on us, how about a post on how to do nothing!  Most busy people these days can’t seem to remember (or ever knew) how to disconnect and just let our minds & bodies do nothing…bet you have something to say about that!  🙂

    • @lizreusswig Except I am the very worst person to talk about how to do nothing. I don’t think *I* know how to do that.

      • @ginidietrich  @lizreusswig I’m awful. I have to schedule time for doing nothing.

  • rdopping

    Brilliant. What do you think about “The list post is a lazy bloggers easy out.” ? Kidding.

    • @rdopping And yet…the list posts are always the most popular. It pisses me off.

  • I bet this was rather therapeutic… Didn’t think you had it in you, Gini

    • @TonyBennett It certainly didn’t take me very long to write it.

  • margieclayman

    The role of hairdos in the lives of professional women
    How can some people like raw carrots but not cooked carrots?
    How can some people like ketchup but hate tomatoes?
    Why is a lazy boy called a lazy boy? It’s neither lazy nor a boy.
    How would you smooth over a situation where you mistype “public” in a most unfortunate manner?
    On imagining what it would be like to snort coffee out your nose from laughing.
    What if Starbucks changed its logo to feature a male figure?

    • @margieclayman  These are all very good suggestions, Margie. Perhaps we could begin to cover one or two of them tonight?

      • @ginidietrich  @margieclayman I notice you didn’t have to cancel your evening obligation to HER just because you’re traveling. Pfffft.

        • margieclayman

          @Sean McGinnis  @ginidietrich One day, Sean, you’ll understand that I’m the Gini-whisperer.

        • @Sean McGinnis  @margieclayman Oh poor Sean.

    • magriebler

      @margieclayman   How can some people like peanut butter but hate peanuts?

      • @magriebler  @margieclayman That is a very good question.

  • belllindsay

    How about “How to Take Some Down Time When You’re Type A”……(I’m fired again, aren’t I)

    • @belllindsay You only get fired for one reason and you already know what it is. It’s funny you say this because I keep a notebook of stuff I need to talk to each of you about. And, on your page, I wrote, “Holiday blog posts so I don’t have to write.”

      • belllindsay

        @ginidietrich LOL!!

    • @belllindsay I approve of this topic.

  • Yep, dat dere is a whole lotta nuthin! And I heyypd! (Ok ya better get what I was trying to spell while dating myself heckuva more than you Twin!)

    • @Soulati | B2B Social Media Marketing I have no idea what to say to this.

  • belllindsay

    Am I the only person who sees 2 deer with antlers when looking at the cartoon accompanying this blog post…..?

    • bobledrew

      @belllindsay yes.

    • @belllindsay Yes. Yes You Are.

      • belllindsay

        @KensViews @bobledrew Really?? I totally see two deer with antlers. LMAO!

    • @belllindsay I see two thumbs with thought bubbles.

      • belllindsay

        @ginidietrich Now that’s just weird.

        • @belllindsay You’re weird.

        • belllindsay

          @ginidietrich   FACT!

        • @belllindsay That image looks nothing like the image I used.

        • belllindsay

          @ginidietrich But the resemblance!! The resemblance is there!

    • @belllindsay No! So do I!

      • @RebeccaTodd  @belllindsay Beck, don’t encourage her!

        • @ginidietrich @belllindsay Damn the man, Linds, see the reindeer!

      • belllindsay

        @RebeccaTodd HA! A true punk. xoxox

  • I’m so glad that you were inspired by our conversation about the “TV show about nothing”!  How about a post about professionals who continue to misuse social media channels as a one-way communications vehicle, like advertising. In the words of @ginidietrich , “I dare you!”

    • @KensViews You never take my dares.

      • @ginidietrich True, but you’re a much braver person than I. Perhaps if you took this dare, it  would inspire me to be more courageous. #TheGauntletIsThrown.

        • @KensViews I believe I dared you first. Several times, in fact.

        • @ginidietrich Ok, I’ll explain this. Again. I’ll go V-E-R-Y S-L-O-W-L-Y: It doesn’t take bravery to dare the dare, it takes bravery to DO the dare.  I need you to inspire me. Here’s your golden opportunity.  (And in the words of Jerry, “This isn’t going to be good for anyone!”)

        • @KensViews  @ginidietrich Ha! Just wait untilKDillabough and I are involved. Gauntlets everywhere. Where’s seanmcginnis ?

        • @Erin F.  @KensViews  @ginidietrich  seanmcginnis Ooooh, and Ken said DO…my favourite word!  And note the Canadian spelling, eh, my Honourary Canadian friend:)

        • @KDillabough  @Erin F.  @KensViews  @ginidietrich  seanmcginnis My favorite word is gauntlet!

        • @KDillabough  @Erin F.  @KensViews  @ginidietrich  For the record, the last time Gini wrote a post about nothing it generated something like 350 comments. Gah.

        • @Sean McGinnis  @KDillabough  @KensViews  @ginidietrich  You missed the “u.” 😉

        • @Sean McGinnis  @KDillabough  @KensViews  @ginidietrich And, what’s this? A new project?

        • @Erin F.  @KDillabough  @KensViews  @ginidietrich Crap. I was hoping nobody would notice that yet. Yes. 🙂

        • @Sean McGinnis  @KDillabough  @KensViews  @ginidietrich That’s what you get when you’re friends with an observant, detail-oriented person. I also love new projects.

        • belllindsay

          @Sean McGinnis  You speak the truth. Example: Gini has lost her barrette – 80 comments on FB. Who does that???  @KDillabough  @Erin F.  @KensViews  @ginidietrich

        • @Erin F.  @Sean McGinnis  @KensViews  @ginidietrich I was just gonna’ say that. You must remember the “u” for that Honourary Canadian badge, eh

        • @Sean McGinnis  @Erin F.  @KensViews  @ginidietrich  seanmcginnis You might change your mind when you see the one I’ve drawn for you, mwahahahahaha

        • @KDillabough  @Sean McGinnis  @KensViews  @ginidietrich Oh, the “u” is a given. I almost spelled “honor” with a “u” for an update I made for my day job. Uh…

        • @KDillabough  @Sean McGinnis  @KensViews  @ginidietrich  Is it finished then? I can’t wait to see it.

        • @Erin F.  @KensViews  @ginidietrich  KDillabough  seanmcginnis I’m giggling as I read this and try not to trip over the gauntlets that have tossed through out. Having trouble keeping at this point. 😉

        • @allenmireles  @KensViews  @ginidietrich  KDillabough  seanmcginnis Haha! Kaarina’s and mine involves marshmallows, chocolate, and graham crackers. It relates to a Twitter conversation we were having with Sean.

        • @Sean McGinnis  @KDillabough  @Erin F.  @KensViews  @ginidietrich  seanmcginnis My favorite word is Gravitas.  I just love using it wherever I can. 🙂

  • bobledrew

    To be serious, for a moment, here’s my idea: how to counsel clients that by the time the current big thing is the big thing it’s too late for them to jump on, and that they REALLY need to be looking at the NEXT big thing.

    • @bobledrew That’s a really good one, Pepe! I love to tell the story when I speak of a woman in an audience in Florida a couple of years ago who was so distressed during my whole presentation. I kept trying to draw her into the conversation and failed miserably. But, when I go to what was on the horizon, she perked up and said, “So I can skip everything you just said and go straight to this??”

  • Hey – been meaning to email you about something that needs writing about. Did you see this article in Techcrunch?
    Apparently, they’ve blocked a PR firm from pitching them because they were charging a performance bonus of sorts if an article got placed there. They say you “can’t put a price on a Techcrunch article”. I think they are being a bit harsh.

    • @lauraclick You know, I DID see that! I think they’re being harsh, too. Let me think about it some more.

  • John_Trader1

    I saw an interesting article recently about how most companies still rarely tap into social media for customer service: – which surprised me. Maybe a post that explores this more in depth and your coveted wisdom as to why this may be?

    • @John_Trader1 Thank you, John, for taking me seriously. I will add this to my queue!

  • Dan Wallace

    LOL Gini, where have you been?  As you know, I write blog posts about nothing all the time :-).
    As to my suggestion for a topic. . .first I should say that when I lose my mind, which I do all the time, the first place I go look for it is in the gutter because that’s usually where it is.
    With that in mind, I’m interested in the John Allen side of the Petraeus scandal.  I don’t care who slept with whom.  Anyway, that’s my story.  But I am curious about the 20-30k emails he exchanged with the hot social climber from Tampa.  How much time does the average email take to write, or to read.  If you multiply that by 25,000, how much of the time he was supposed to be spending leading Marines (including my nephew) and soldiers did he actually spend e-canoodling with the social climber? 
    And the penultimate question, a philosophical one. . .was that or was that not a worse transgression than Bill Clinton getting his cigar smoked by Monica L while on the phone with Rep. Sonny Montgomery discussing the deployment of US troops to Kosovo?
    I can only say one thing in my defense. . .you asked!

    • @Dan Wallace Now I’m afraid to return your call.

    • John_Trader1

      @Dan Wallace Good points Dan. It sure makes me rethink the stoic, rock hard, bad ass persona emulating from him during his recent 60 minutes interview. Good lord, does anyone talk the talk AND walk the walk in this day and age?

  • Seven ideas for blogging about Seinfeld: 
    1. 7 Essential Social Media Lessons from Seinfeld
    2. Three ways to blog using merely quotes Seinfeld Episodes
    3. An infinite number of crisis communications lessons from George Costanza
    4. How Kramer became a college dorm poster boy
    5.  Should Marketers dress like Seinfeld?
    6. 4 Tips to Overcoming  “No soup for you.”
    7. How to launch a product better than Kramer makes an entrance

    • belllindsay

      @Frank_Strong *standing ovation*
      #8. When Caught Short, Always Yell “I Was in the Pool!”

      • @belllindsay  @Frank_Strong They’re spectacular.

        • belllindsay

          @jasonkonopinski  @Frank_Strong BAHAHA! Well done Jason!!!

    • @Frank_Strong Could you ghost write those for me?

      • @ginidietrich  @Frank_Strong @belllindsay You guys OK if I steal some of these ideas?

        • @Shelley Pringle  @Frank_Strong  @belllindsay Steal away!!

      • belllindsay

        @ginidietrich  @Frank_Strong For the Christmas break preferably….? 😉

  • magriebler

    Two topics come to mind: The evil that is jargon. And speaking of jargon: native advertising, which feels so at odds with what social media is all about. Thanks for asking!

    • @magriebler Jargon is evil.

      • magriebler

        @Erin F. I’ve been on a crusade against it for years.

        • @magriebler I may have to write a post about how evil it is. Oddly enough, I had a conversation about the evils of jargon at, of all places, my boot camp class on Monday. Coincidence?

        • magriebler

          @Erin F. There are no coincidences!

    • @magriebler Jargon IS evil! And it’s hard not to get sucked into it when you’ve been working with an organization for a long time.

      • @ginidietrich  @magriebler I worked for a company who INSISTED on creating their own terminology for certain tools we gave our clients…. even though there were perfectly good names that had been around for decades. It was so bloody pretentious I couldn’t do it.. I instead taught my clients the required language so they could order things they needed, and apologized for the idiocy of my company.Thank god I work for me now:)

        • @AmyMccTobin  @magriebler I think people think it makes them sound smart. And, because their customers don’t want to look dumb, they don’t admit they don’t know what they’re talking about. It’s “MBA speak” as Mr. D calls it.

        • magriebler

          @ginidietrich  @AmyMccTobin Yes. And it’s such a darn slippery slope. Because if you believe in speaking simply and clearly, you can lose points with people who pride themselves on never being either.

        • belllindsay

          @magriebler  @ginidietrich  @AmyMccTobin Buzzwords Kill Kittens. *trademarked

        • magriebler

          @belllindsay  @ginidietrich  @AmyMccTobin And puppies.

  • You could blog about how “content marketing” is a worthless term created by marketers to replace the much smarter, better and more effective term: story teller/ing.
    Alternatively you could write a 25 page rant about how Brussel Sprouts are always tasteless, useless and worthless.
    You could do another post on how to effectively work with bloggers and not look foolish. Yes, I received another pitch addressed to Dear Mom Blogger. It had to do with a product a man will never need.
    And I might add that as the father of a daughter even though I want to help my daughter with anything and everything I would still pass this particular topic off to mom because what the hell do I know about it.
    BTW, I am still waiting for a post about what happens when Sour Cream spoils. Does it become sweet….

    • @Joshua Wilner/A Writer Writes That’s a very good question. I have some sour cream in my fridge. I’ll let it spoil and then send it to you so you can taste it and let us know!

      • @ginidietrich No, I think we should try it together. I’ll gladly tape your reaction and we can turn it into a great video for how to deal with a crisis.

        • @Joshua Wilner/A Writer Writes Fine. But we have to taste it at the exact, same time.

    • @Joshua Wilner/A Writer Writes Brussels sprouts are awesome.

  • I am not even finishing reading and going way off topic. The night of the finale, I was working at a bakery in Orillia (current population of 31 000, smaller years back). We stopped at a bar to watch it so we wouldn’t miss it, and there were three (3!) one-armed people in the bar. That is all.

    • @RebeccaTodd I have no idea what this means.

      • @ginidietrich Neither do I!

        • Starr McCaffery

          @RebeccaTodd  @ginidietrich
           I think it’s a Larry David reference. I’m guessing Rebecca is a master at Trivial Pursuit.

        • @Starr McCaffery  @ginidietrich Prettaaaaaaay, prettaaaaaay, prettaaaaay much.

  • Here are things I am currently magry about (mad and angry, all at once). Please take any or all on-
    -“fake” geek girls- apparently if you are above a certain level of attractiveness, you are not a true geek, no matter what your interests are
    – the new PETA ad- be ashamed of your own humanity!
    -the way Petraeus was victimized by that woman, and how men are incapable of resisting advances- that’s a Pat Robertson quote.
    And more on topic- 
    -some people feel it is impossible to openly solicit honest feedback from customers. I have even heard about the slimy practice of having other customers engage someone in talk, then report back to the brand on the sly. I really only see one reason your customers wouldn’t be honest- they don’t trust you. Your thoughts?

    • @RebeccaTodd The customer question seems similar to situations I’ve seen inside workplaces. Employees stay silent or are dishonest because open communication isn’t treasured. They’ve either had their opinions mocked, they’ve given feedback only to see nothing done with it, or they’ve had their words “reported.” From what I’ve seen, it usually does come back to a trust issue.
      I apologize for intruding on the conversation. Now back to Gini.

      • magriebler

        @Erin F.  @RebeccaTodd Erin, I think you hit the nail on the head. If we don’t trust each other (or leave the door open for trust), then communication isn’t going to happen. And then progress is impossible.

        • @magriebler  @Erin F. This is the heart of it for me too! No, customers won’t give you honest feedback if they do not trust you. But tricking them in to giving it is only going to perpetuate the cycle, no? I have been harping on about this the last couple weeks in sCRMchat, too.

        • magriebler

          @RebeccaTodd  @Erin F. Tricking doesn’t get you trust. Ever.

        • @magriebler  @Erin F. I adore you!

        • magriebler

          @RebeccaTodd  @Erin F. And I you.

    • @RebeccaTodd One day I might bite Pat Robertson on the shoulder and then tell him not to worry about it because G-d said I should do it.
      Could be fun to see what happens.

    • @RebeccaTodd Did you see what Pat Robertson said about women this past weekend? I’ll have to see if I can find it, but essentially it’s women who work are husband killers, baby haters who practice witch craft and turn lesbian.

  • I seriously cannot escape Seinfeld this week. My boss quoted Costanza at me yesterday. I’VE NEVER EVEN SEEN THAT SHOW!

    • @jelenawoehr WUT.

      • @jasonkonopinski Seriously. Never. I grew up with no TV in the house, and it was off the air before I moved out.

    • belllindsay

      @jelenawoehr Um, what???

      • @belllindsay  @jelenawoehr I never saw it until re-runs in university either!

        • belllindsay

          @RebeccaTodd  @jelenawoehr Ok, well *one* of you has a valid excuse and >hint< it’s not Rebecca!

        • @belllindsay  @jelenawoehr Hey now, Goodwood didn’t get cable until after I was in university! We got 3 channels, which somehow only played news or sports.

        • belllindsay

          @RebeccaTodd  @jelenawoehr Whoa. I grew up in Moncton NB in the 70’s and 80’s and even WE had cable (eventually).

    • @jelenawoehr If I were your age, I wouldn’t have seen it either because we didn’t have a TV. See. Two peas in a pod.

      • @ginidietrich  @jelenawoehr I grew up with no cable… but I did see Sienfeld.  Because I lived in the UK when it took off I missed a bunch of the early years, so every now and then I see an episode for the FIRST time and it’s delicious.On a side note, when I came back for a summer vacation in 89′ my friends thought I’d been in outer space when I said “Who is Bart Simpson.”

  • Rey_Carr

    How about writing about how Al Kaeda initiated a new strategy to get foreigners out of Afghanistan-Bannanisthan by sending anonymous email that would result in making public the immoral activities of top military personnel thus removing them from their command. This clever system was much cheaper, more sure fire, and much quicker than their own bombings and terrorist activities. Finally, they’ve figured out how the US actually works and how to get the US government and press to shame capable individuals out of their posts.

  • I’ve done this – ‘oh a new blog post, must be Thursday’ thing and blogged more or less about nothing. (Confession: not a Seinfeld fan.) My question is: how can you ask for ideas when I can’t make time to come up w/ something good for myself?! The nerve. And whilst I’m at it.. would you mind sending me the also-rans, anything you skip? 😉 And.. I just cut something I might turn into a post, so thanks for that.
    IDK I’m always looking for fast, cheap and easy ways to track, measure, gather data – and convince clients they have to invest in that for anything to really work, now and long term. So any tools or apps that I can ‘set and forget’ to help curate content or track data? FWIW.

    • @3HatsComm LOL!! I’ll send you my “scraps.” Sure.

  • I think you should write about the relevance of My Space 🙂

    • @AmyMccTobin Hey, I just saw where Mark Cuban considered MySpace a viable alternative to Facebook if they are going to start charging Facebook Fan Pages to share content.

      • @dbvickery  @AmyMccTobin OMG! I saw that, too!

        • @ginidietrich  @dbvickery I read that too – I’m a huge Mark Cuban fan and I would LOVE It if he bought the Red Sox. But he’s an arrogant ass sometimes.  I am proud to say I never had a My Space account.

    • @AmyMccTobin Funny enough, I was *just* reading Jennifer Van Grove’s review of the new, new MySpace on VentureBeat and she raved about it (and that was totally making a convert of her, because she was ready to totally blow it off). The redesign (of both how it looks and how it functions) does look pretty attractive. I think, though, that it may be too little, too late:

  • Yay Pilates!

    • @kateupdates My goal is to be able to get my elbows to the floor when I bend over…and I’m almost there!

  • Maybe this will work for somebody: Take a look at your email outbox. Have you written a lengthy email explaining something lately — how you feel about an issue, an explanation for a particular approach to a problem, or a best practice? If your that email you wrote is any good, and the topic is fresh… there you go.

    • @barrettrossie I don’t use email.

      • @ginidietrich I responded to this by replying to that email you sent me.

      • @ginidietrich  @barrettrossie If you wrote me an email that lengthy I would be pissed. I don’t know why, but I’ll read a really in depth blog post if it’s valuable, but if you stick the same thing IN an email I think it’s obnoxious.  It’s obviously my problem:)

  • Tell @berniejmitchell that every year has been the year to focus on mobile since 2008. Just ask anyone with ties to the mobile industry especially advertising/marketing. LOL
    Can we talk yogurt? A post about Chobani would be great.

  • BTW the only woman who broke my heart ended things with me and wound up dating then marrying Bania

    True story. I could never watch Seinfeld again. I remember her saying the guy she started dating had a role on Seinfeld as a supporting actor. Immediately I thought better not be Newman. And then for some reason Bania came to my mind. And I shivered down my spine and said ‘not bania?!’ she said yes but didn’t know the character. I said ‘We can never kiss again I need to go shower’ (we hadn’t officially ended things yet) and that was that. Heart broken by Bania

    • @HowieG You’re way more attractive than Bania!

  • @AmyVernon I think I’m on Soc Med overload…. I can’t take one more network, no matter how good it is 🙁