Gini Dietrich

The Seinfeld of Blog Posts

By: Gini Dietrich | November 15, 2012 | 

My friend Ken Jacobs and I were talking the other day about Seinfeld.

What a great show that was! I remember where I was (at a TV station in South Bend, Ind.) when they announced the show was going off the air.

I suppose, if you’re so inclined, you could work backwards to figure out how old I am. Old enough to be working with a client on something PR-related at a TV station in South Bend.

That was the same trip I had dinner with Digger Phelps. I had no idea who he was at the time and I think that was slightly amusing to him.

But, back to Seinfeld.

Ken and I were talking about Seinfeld and I haven’t written a blog post about nothing in quite some time (17 months to be exact).

So, when I sat down to write today’s blog post, I tweeted, “I have no inspiration for my @spinsucks blog post. Who can help?”

I got a few really good ideas (I freaking love Twitter)!

  • @berniejmitchell suggested how mobile is the only thing we should be thinking about for 2013
  • @joecardillo suggested the General Petraeus scandal and how, from a communications perspective, it’s always the best idea to get out in front of something like this. And @soulati jumped on and suggested I use some of the comments in the blog post she wrote about it as inspiration.
  • @valettepiper suggested something about the private Pinterest boards because she doesn’t understand how they can be monetized so what’s the point? She also thinks they could be used for inappropriate and creepy photos, but that’s a story for another day.

Then I was scrolling through my Pinterest stream and I saw an image tied to a blog post called, “Best Practices for Using Pinterest.” And I thought, “Why do I need best practices? Why can’t I just use the site and enjoy it the way I want to?”

That’s when I realized it was time to step away from the keyboard and let my brain take a break.

So I’m off to ride my bike and do some pilates. Your job today is to provide me with a topic idea for an upcoming blog post. Something you’d like to see researched and covered because you’re too lazy to do it yourself or you don’t understand how it will affect your job or you just think it’d be hilarious to see me write about it.

What say you?

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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149 responses to “The Seinfeld of Blog Posts”

  1. I should have written a post about nothing yesterday. This brain of mine is cooked.

  2. lizreusswig says:

    @ginidietrich Well, as the season of “Festivus” comes barreling down on us, how about a post on how to do nothing!  Most busy people these days can’t seem to remember (or ever knew) how to disconnect and just let our minds & bodies do nothing…bet you have something to say about that!  🙂

  3. rdopping says:

    Brilliant. What do you think about “The list post is a lazy bloggers easy out.” ? Kidding.

  4. TonyBennett says:

    I bet this was rather therapeutic… Didn’t think you had it in you, Gini

  5. margieclayman says:

    The role of hairdos in the lives of professional women
    How can some people like raw carrots but not cooked carrots?
    How can some people like ketchup but hate tomatoes?
    Why is a lazy boy called a lazy boy? It’s neither lazy nor a boy.
    How would you smooth over a situation where you mistype “public” in a most unfortunate manner?
    On imagining what it would be like to snort coffee out your nose from laughing.
    What if Starbucks changed its logo to feature a male figure?

  6. belllindsay says:

    How about “How to Take Some Down Time When You’re Type A”……(I’m fired again, aren’t I)

  7. Yep, dat dere is a whole lotta nuthin! And I heyypd! (Ok ya better get what I was trying to spell while dating myself heckuva more than you Twin!)

  8. belllindsay says:

    Am I the only person who sees 2 deer with antlers when looking at the cartoon accompanying this blog post…..?

  9. KensViews says:

    I’m so glad that you were inspired by our conversation about the “TV show about nothing”!  How about a post about professionals who continue to misuse social media channels as a one-way communications vehicle, like advertising. In the words of @ginidietrich , “I dare you!”

  10. bobledrew says:

    To be serious, for a moment, here’s my idea: how to counsel clients that by the time the current big thing is the big thing it’s too late for them to jump on, and that they REALLY need to be looking at the NEXT big thing.

    • ginidietrich says:

      @bobledrew That’s a really good one, Pepe! I love to tell the story when I speak of a woman in an audience in Florida a couple of years ago who was so distressed during my whole presentation. I kept trying to draw her into the conversation and failed miserably. But, when I go to what was on the horizon, she perked up and said, “So I can skip everything you just said and go straight to this??”

  11. lauraclick says:

    Hey – been meaning to email you about something that needs writing about. Did you see this article in Techcrunch?
    Apparently, they’ve blocked a PR firm from pitching them because they were charging a performance bonus of sorts if an article got placed there. They say you “can’t put a price on a Techcrunch article”. I think they are being a bit harsh.

  12. John_Trader1 says:

    I saw an interesting article recently about how most companies still rarely tap into social media for customer service: – which surprised me. Maybe a post that explores this more in depth and your coveted wisdom as to why this may be?

  13. Dan Wallace says:

    LOL Gini, where have you been?  As you know, I write blog posts about nothing all the time :-).
    As to my suggestion for a topic. . .first I should say that when I lose my mind, which I do all the time, the first place I go look for it is in the gutter because that’s usually where it is.
    With that in mind, I’m interested in the John Allen side of the Petraeus scandal.  I don’t care who slept with whom.  Anyway, that’s my story.  But I am curious about the 20-30k emails he exchanged with the hot social climber from Tampa.  How much time does the average email take to write, or to read.  If you multiply that by 25,000, how much of the time he was supposed to be spending leading Marines (including my nephew) and soldiers did he actually spend e-canoodling with the social climber? 
    And the penultimate question, a philosophical one. . .was that or was that not a worse transgression than Bill Clinton getting his cigar smoked by Monica L while on the phone with Rep. Sonny Montgomery discussing the deployment of US troops to Kosovo?
    I can only say one thing in my defense. . .you asked!

  14. Frank_Strong says:

    Seven ideas for blogging about Seinfeld: 
    1. 7 Essential Social Media Lessons from Seinfeld
    2. Three ways to blog using merely quotes Seinfeld Episodes
    3. An infinite number of crisis communications lessons from George Costanza
    4. How Kramer became a college dorm poster boy
    5.  Should Marketers dress like Seinfeld?
    6. 4 Tips to Overcoming  “No soup for you.”
    7. How to launch a product better than Kramer makes an entrance

  15. magriebler says:

    Two topics come to mind: The evil that is jargon. And speaking of jargon: native advertising, which feels so at odds with what social media is all about. Thanks for asking!

    • Erin F. says:

      @magriebler Jargon is evil.

    • ginidietrich says:

      @magriebler Jargon IS evil! And it’s hard not to get sucked into it when you’ve been working with an organization for a long time.

      • AmyMccTobin says:

        @ginidietrich  @magriebler I worked for a company who INSISTED on creating their own terminology for certain tools we gave our clients…. even though there were perfectly good names that had been around for decades. It was so bloody pretentious I couldn’t do it.. I instead taught my clients the required language so they could order things they needed, and apologized for the idiocy of my company.Thank god I work for me now:)

        • ginidietrich says:

          @AmyMccTobin  @magriebler I think people think it makes them sound smart. And, because their customers don’t want to look dumb, they don’t admit they don’t know what they’re talking about. It’s “MBA speak” as Mr. D calls it.

        • magriebler says:

          @ginidietrich  @AmyMccTobin Yes. And it’s such a darn slippery slope. Because if you believe in speaking simply and clearly, you can lose points with people who pride themselves on never being either.

        • belllindsay says:

          @magriebler  @ginidietrich  @AmyMccTobin Buzzwords Kill Kittens. *trademarked

        • magriebler says:

          @belllindsay  @ginidietrich  @AmyMccTobin And puppies.

  16. You could blog about how “content marketing” is a worthless term created by marketers to replace the much smarter, better and more effective term: story teller/ing.
    Alternatively you could write a 25 page rant about how Brussel Sprouts are always tasteless, useless and worthless.
    You could do another post on how to effectively work with bloggers and not look foolish. Yes, I received another pitch addressed to Dear Mom Blogger. It had to do with a product a man will never need.
    And I might add that as the father of a daughter even though I want to help my daughter with anything and everything I would still pass this particular topic off to mom because what the hell do I know about it.
    BTW, I am still waiting for a post about what happens when Sour Cream spoils. Does it become sweet….

  17. RebeccaTodd says:

    I am not even finishing reading and going way off topic. The night of the finale, I was working at a bakery in Orillia (current population of 31 000, smaller years back). We stopped at a bar to watch it so we wouldn’t miss it, and there were three (3!) one-armed people in the bar. That is all.

  18. RebeccaTodd says:

    Here are things I am currently magry about (mad and angry, all at once). Please take any or all on-
    -“fake” geek girls- apparently if you are above a certain level of attractiveness, you are not a true geek, no matter what your interests are
    – the new PETA ad- be ashamed of your own humanity!
    -the way Petraeus was victimized by that woman, and how men are incapable of resisting advances- that’s a Pat Robertson quote.
    And more on topic- 
    -some people feel it is impossible to openly solicit honest feedback from customers. I have even heard about the slimy practice of having other customers engage someone in talk, then report back to the brand on the sly. I really only see one reason your customers wouldn’t be honest- they don’t trust you. Your thoughts?

  19. jelenawoehr says:

    I seriously cannot escape Seinfeld this week. My boss quoted Costanza at me yesterday. I’VE NEVER EVEN SEEN THAT SHOW!

  20. Rey_Carr says:

    How about writing about how Al Kaeda initiated a new strategy to get foreigners out of Afghanistan-Bannanisthan by sending anonymous email that would result in making public the immoral activities of top military personnel thus removing them from their command. This clever system was much cheaper, more sure fire, and much quicker than their own bombings and terrorist activities. Finally, they’ve figured out how the US actually works and how to get the US government and press to shame capable individuals out of their posts.

  21. 3HatsComm says:

    I’ve done this – ‘oh a new blog post, must be Thursday’ thing and blogged more or less about nothing. (Confession: not a Seinfeld fan.) My question is: how can you ask for ideas when I can’t make time to come up w/ something good for myself?! The nerve. And whilst I’m at it.. would you mind sending me the also-rans, anything you skip? 😉 And.. I just cut something I might turn into a post, so thanks for that.
    IDK I’m always looking for fast, cheap and easy ways to track, measure, gather data – and convince clients they have to invest in that for anything to really work, now and long term. So any tools or apps that I can ‘set and forget’ to help curate content or track data? FWIW.

  22. AmyMccTobin says:

    I think you should write about the relevance of My Space 🙂

  23. Maybe this will work for somebody: Take a look at your email outbox. Have you written a lengthy email explaining something lately — how you feel about an issue, an explanation for a particular approach to a problem, or a best practice? If your that email you wrote is any good, and the topic is fresh… there you go.

  24. HowieG says:

    Tell @berniejmitchell that every year has been the year to focus on mobile since 2008. Just ask anyone with ties to the mobile industry especially advertising/marketing. LOL
    Can we talk yogurt? A post about Chobani would be great.

  25. HowieG says:

    BTW the only woman who broke my heart ended things with me and wound up dating then marrying Bania

    True story. I could never watch Seinfeld again. I remember her saying the guy she started dating had a role on Seinfeld as a supporting actor. Immediately I thought better not be Newman. And then for some reason Bania came to my mind. And I shivered down my spine and said ‘not bania?!’ she said yes but didn’t know the character. I said ‘We can never kiss again I need to go shower’ (we hadn’t officially ended things yet) and that was that. Heart broken by Bania

  26. AmyMccTobin says:

    @AmyVernon I think I’m on Soc Med overload…. I can’t take one more network, no matter how good it is 🙁

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