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Gini Dietrich

The Seinfeld of Blog Posts

By: Gini Dietrich | November 15, 2012 | 
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My friend Ken Jacobs and I were talking the other day about Seinfeld.

What a great show that was! I remember where I was (at a TV station in South Bend, Ind.) when they announced the show was going off the air.

I suppose, if you’re so inclined, you could work backwards to figure out how old I am. Old enough to be working with a client on something PR-related at a TV station in South Bend.

That was the same trip I had dinner with Digger Phelps. I had no idea who he was at the time and I think that was slightly amusing to him.

But, back to Seinfeld.

Ken and I were talking about Seinfeld and I haven’t written a blog post about nothing in quite some time (17 months to be exact).

So, when I sat down to write today’s blog post, I tweeted, “I have no inspiration for my @spinsucks blog post. Who can help?”

I got a few really good ideas (I freaking love Twitter)!

  • @berniejmitchell suggested how mobile is the only thing we should be thinking about for 2013
  • @joecardillo suggested the General Petraeus scandal and how, from a communications perspective, it’s always the best idea to get out in front of something like this. And @soulati jumped on and suggested I use some of the comments in the blog post she wrote about it as inspiration.
  • @valettepiper suggested something about the private Pinterest boards because she doesn’t understand how they can be monetized so what’s the point? She also thinks they could be used for inappropriate and creepy photos, but that’s a story for another day.

Then I was scrolling through my Pinterest stream and I saw an image tied to a blog post called, “Best Practices for Using Pinterest.” And I thought, “Why do I need best practices? Why can’t I just use the site and enjoy it the way I want to?”

That’s when I realized it was time to step away from the keyboard and let my brain take a break.

So I’m off to ride my bike and do some pilates. Your job today is to provide me with a topic idea for an upcoming blog post. Something you’d like to see researched and covered because you’re too lazy to do it yourself or you don’t understand how it will affect your job or you just think it’d be hilarious to see me write about it.

What say you?

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is available now.

148 comments
Howie Goldfarb
Howie Goldfarb

BTW the only woman who broke my heart ended things with me and wound up dating then marrying Bania

 

https://www.youtube.com/watch?v=MGwtCAVByRY

 

True story. I could never watch Seinfeld again. I remember her saying the guy she started dating had a role on Seinfeld as a supporting actor. Immediately I thought better not be Newman. And then for some reason Bania came to my mind. And I shivered down my spine and said 'not bania?!' she said yes but didn't know the character. I said 'We can never kiss again I need to go shower' (we hadn't officially ended things yet) and that was that. Heart broken by Bania

Howie Goldfarb
Howie Goldfarb

 Tell @berniejmitchell that every year has been the year to focus on mobile since 2008. Just ask anyone with ties to the mobile industry especially advertising/marketing. LOL

 

Can we talk yogurt? A post about Chobani would be great.

 

 

barrettrossie
barrettrossie

Maybe this will work for somebody: Take a look at your email outbox. Have you written a lengthy email explaining something lately -- how you feel about an issue, an explanation for a particular approach to a problem, or a best practice? If your that email you wrote is any good, and the topic is fresh... there you go. 

AmyMccTobin
AmyMccTobin

I think you should write about the relevance of My Space :)

3HatsComm
3HatsComm

I've done this - 'oh a new blog post, must be Thursday' thing and blogged more or less about nothing. (Confession: not a Seinfeld fan.) My question is: how can you ask for ideas when I can't make time to come up w/ something good for myself?! The nerve. And whilst I'm at it.. would you mind sending me the also-rans, anything you skip? ;-) And.. I just cut something I might turn into a post, so thanks for that.

 

IDK I'm always looking for fast, cheap and easy ways to track, measure, gather data - and convince clients they have to invest in that for anything to really work, now and long term. So any tools or apps that I can 'set and forget' to help curate content or track data? FWIW.

Rey_Carr
Rey_Carr

How about writing about how Al Kaeda initiated a new strategy to get foreigners out of Afghanistan-Bannanisthan by sending anonymous email that would result in making public the immoral activities of top military personnel thus removing them from their command. This clever system was much cheaper, more sure fire, and much quicker than their own bombings and terrorist activities. Finally, they've figured out how the US actually works and how to get the US government and press to shame capable individuals out of their posts.

jelenawoehr
jelenawoehr

I seriously cannot escape Seinfeld this week. My boss quoted Costanza at me yesterday. I'VE NEVER EVEN SEEN THAT SHOW!

RebeccaTodd
RebeccaTodd

Here are things I am currently magry about (mad and angry, all at once). Please take any or all on-

 

-"fake" geek girls- apparently if you are above a certain level of attractiveness, you are not a true geek, no matter what your interests are

- the new PETA ad- be ashamed of your own humanity!

-the way Petraeus was victimized by that woman, and how men are incapable of resisting advances- that's a Pat Robertson quote.

 

And more on topic- 

 

-some people feel it is impossible to openly solicit honest feedback from customers. I have even heard about the slimy practice of having other customers engage someone in talk, then report back to the brand on the sly. I really only see one reason your customers wouldn't be honest- they don't trust you. Your thoughts?

 

 

RebeccaTodd
RebeccaTodd

I am not even finishing reading and going way off topic. The night of the finale, I was working at a bakery in Orillia (current population of 31 000, smaller years back). We stopped at a bar to watch it so we wouldn't miss it, and there were three (3!) one-armed people in the bar. That is all.

Joshua Wilner/A Writer Writes
Joshua Wilner/A Writer Writes

You could blog about how "content marketing" is a worthless term created by marketers to replace the much smarter, better and more effective term: story teller/ing.

 

Alternatively you could write a 25 page rant about how Brussel Sprouts are always tasteless, useless and worthless.

 

You could do another post on how to effectively work with bloggers and not look foolish. Yes, I received another pitch addressed to Dear Mom Blogger. It had to do with a product a man will never need.

 

And I might add that as the father of a daughter even though I want to help my daughter with anything and everything I would still pass this particular topic off to mom because what the hell do I know about it.

 

BTW, I am still waiting for a post about what happens when Sour Cream spoils. Does it become sweet....

AmyVernon
AmyVernon

 @AmyMccTobin Funny enough, I was *just* reading Jennifer Van Grove's review of the new, new MySpace on VentureBeat and she raved about it (and that was totally making a convert of her, because she was ready to totally blow it off). The redesign (of both how it looks and how it functions) does look pretty attractive. I think, though, that it may be too little, too late:http://venturebeat.com/2012/11/16/new-myspace-review/

 

dbvickery
dbvickery

 @AmyMccTobin Hey, I just saw where Mark Cuban considered MySpace a viable alternative to Facebook if they are going to start charging Facebook Fan Pages to share content.

Erin F.
Erin F.

 @RebeccaTodd The customer question seems similar to situations I've seen inside workplaces. Employees stay silent or are dishonest because open communication isn't treasured. They've either had their opinions mocked, they've given feedback only to see nothing done with it, or they've had their words "reported." From what I've seen, it usually does come back to a trust issue.

 

I apologize for intruding on the conversation. Now back to Gini.

Latest blog post: How’s Your Tone of Voice?

AmyMccTobin
AmyMccTobin

 @ginidietrich  @barrettrossie If you wrote me an email that lengthy I would be pissed. I don't know why, but I'll read a really in depth blog post if it's valuable, but if you stick the same thing IN an email I think it's obnoxious.  It's obviously my problem:)

AmyMccTobin
AmyMccTobin

 @AmyVernon I think I'm on Soc Med overload.... I can't take one more network, no matter how good it is :(

AmyMccTobin
AmyMccTobin

 @ginidietrich  @jelenawoehr I grew up with no cable... but I did see Sienfeld.  Because I lived in the UK when it took off I missed a bunch of the early years, so every now and then I see an episode for the FIRST time and it's delicious.On a side note, when I came back for a summer vacation in 89' my friends thought I'd been in outer space when I said "Who is Bart Simpson."

 

magriebler
magriebler

 @Erin F.  @RebeccaTodd Erin, I think you hit the nail on the head. If we don't trust each other (or leave the door open for trust), then communication isn't going to happen. And then progress is impossible.

RebeccaTodd
RebeccaTodd

 @belllindsay  @jelenawoehr Hey now, Goodwood didn't get cable until after I was in university! We got 3 channels, which somehow only played news or sports.

RebeccaTodd
RebeccaTodd

 @magriebler  @Erin F. This is the heart of it for me too! No, customers won't give you honest feedback if they do not trust you. But tricking them in to giving it is only going to perpetuate the cycle, no? I have been harping on about this the last couple weeks in sCRMchat, too.