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Gini Dietrich

The Three Things, Edition 12

By: Gini Dietrich | December 16, 2012 | 
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I kind of can’t believe it’s been three months since  Michael SchechterHowie Goldfarb, and I started this series. Where does the time go?!

Apparently my co-bloggers feel the same because they both decided this was the edition to pester me. Both of them. Separately from one another. So I shall present you with their words with very few edits.

For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you hurry over and enter your email address or add to your RSS feed) so you have some extra time to spend perusing the obscure content we’ve curated for you (and one another) before your week begins and deadlines, meetings, and work takes over.

Enjoy!

Everything is My Fault

Michael on Responsibility. Blaming others is easy. It can even be fun. As I type this, I’m blaming Gini for the need to think back through my week attempting to remember what I read in order to pick something for our weekly segment. I mean this whole series was her idea after all. Enjoyable as that may be, this isn’t Gini’s fault, not even a little bit. I committed to doing this with her every week, I enjoy sharing these things, and I forgot to capture ideas for this series as the week went by. So, tempted as I may be to blame Gini for my woes, I can’t. I mean, I can, but I wont. Why? Because earlier in the week Derek Sivers encouraged me to take responsibility, to own that “everything is my fault!” And once I remembered that little tidbit, this week’s “Thing” became clear.

Patented Book System Writes Books in 20 Minutes

Howie on Efficiencies. My esteemed colleagues both wrote took on big writing projects in November. On top of that, Gini co-authored a book with Geoff Livingston that she spent like half a year traveling and promoting after spending lord knows how long writing it. All that work. All that time. But they are slow. Books should only take 20 minutes to write. at least that is how long this professor takes to write his books and he has more than 100,000 of them published and listed on Amazon. In the time it took for me to write these two paragraphs he has written and published two books.

What Kinds of Stories Drive Engagement?

Gini on Engagement. Earlier this year, NPR embarked on an experiment. One that would tell them the types of content people respond to best. One that would help them localize their messages, despite their global reach. One that would “beat” the Facebook algorithm so they wouldn’t have to pay to reach their more than two million fans. After 10 months, they are ready to share their findings. They discovered there are nine types of content that create the most engagement. I think you’ll walk away from reading this with ideas of your own!

Now it’s your turn. Is there a podcast, video, or article you think we need to see?

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is available now.

5 comments
BonaFideGotFaMe
BonaFideGotFaMe

@jeffreypjacobs Whas good follower! Im releasin a Video for my song #BassInMyAmp this FRIDAY along with 2 tracks. #FamedOutFridays Tune In!

giesencreative
giesencreative

The engagement piece is fantastic. "Place Explainers," dissecting an area's local quirks, is part of the motivation behind my own blog (figuring how PR works in the [relatively small] city). "Scene explainers" might be another way to put it.

 

Don't skip the comments section either. One of the authors points out in the comments that "Major Breaking News, Place Explainers and Crowd Pleasers performed best (in that order)." That should tell you what your local audience wants to hear (or at least, interact with).

Howie Goldfarb
Howie Goldfarb

It is my fault @ginidietrich if I didn't click on that Twitter link that brought me to spinsucks we never would of connected. Though maybe you would of see me play live at Soldier Field opening for the Bieber and demanded to get back stage and if I said yes that would of been my fault too 8)

Anthony_Rodriguez
Anthony_Rodriguez

I have only had the chance to read the engagement piece so far. I just have to say it is really good. Thanks for finding, and sharing it.