Comments on: The Three Things, Edition 15

By: dwfmarketer

dwfmarketer — Mon, 14 Jan 2013 17:48:16 +0000

@ginidietrich That’s terrible. They must think they are above that, but in this day and age I don’t think anyone really is. Just curious, but are you able to say what it was they felt it important to keep unknown such that they were willing to lose a deal over?

By: ginidietrich

ginidietrich — Mon, 14 Jan 2013 14:26:12 +0000

@dwfmarketer It’ll definitely be interesting to see where this goes. We recently asked a trade publication to give us more transparency to their analytics, in exchange for a larger media buy. When they refused, our client backed out entirely. They cut their noses off to spite their face. It was really disappointing.

By: barrettrossie

barrettrossie — Mon, 14 Jan 2013 00:24:23 +0000

@dwfmarketer — I agree. @howiegoldfarb thanks for sharing the info on Social Bro, very interesting.

By: dwfmarketer

dwfmarketer — Sun, 13 Jan 2013 20:47:57 +0000

All good, but I really liked what you had to say on Analytics Transparency. In the last hundred years or so, advertising and marketing have become vastly important factors in providing a lot of good things for people (TV, newspapers, magazines, and now blogs, apps, and more). I think anything that can make the marketing industry more transparent is good in the long run. Short term, I’m sure some will suffer, but if advertisers can be more and more sure of the value of their investments, then advertisers will invest more, which will lead to more improvement on things that are real drivers for our culture.