Gini Dietrich

The Three Things, Edition 2

By: Gini Dietrich | October 7, 2012 | 

Welcome to the second edition of The Three Things!

We had a fairly decent first edition last week so we’re moving on to week two.

I’m using the same image as last week because I think it’s hilarious and because Shrek (am I allowed to publicly call you that?), Howie, and I don’t yet have a photo together.

If you are a Spin Sucks subscriber, this particular post arrives on Sunday morning, when you have a little extra time to surf the web and read articles you’d love to get to during the week, but never do.

If you’re not a subscriber, what is wrong with you? You can subscribe by email or RSS feed.

And now on to your Sunday programming.

60 Mountain Lion Tips by David Sparks and Brett Terpstra

Michael on Macs. I apologize in advance, but this week’s “thing” is going to cost you. That said, if you’re a fellow Mac user, it’s money well spent. David Sparks, author of Mac At Work and iPad at Work, and Brett Terpstra, the creator of Marked, just released 60 Mountain Lion Tips. The book is useful for novices and weathered Mac geek alike and it does a wonderful job of showing off the potential of the new iBooks author platform (you can also get it in PDF if you’re not an iTunes or iPad user).

The first few tips saved me enough time this week alone to rationalize the $6.99. The book runs the gamut from easy to attempt keyboard shortcuts, to tool suggestions, and even offers some serious terminal geekery towards the end. If you want get more out of your Mac and are curious as to the future of books, you’ll want to give this a shot.

From Facebook to Advertisers: Forget About Clicks

Howie on FacebookChris Baccus, who used to be the head of digital and social media at AT&T, and I have had a long running discussion on the marketing effectiveness and stock value at Facebook.

If anyone remembers Beacon this is kind of a private B2B version. With Beacon you bought something and it would be shared with all your friends. Now somehow there will be a connection between you seeing a Facebook ad, you then buying that brand, and Facebook telling the advertiser they helped sell product for you.

Being a huge privacy advocate I am curious how they make this connection, but also how they can take credit for a national brand’s sale of a product or service that also has advertising, direct, email, PR, and more.

Tips for Getting the Best Table in Town

Gini on Restaurants. This is a great story about how to get a table without a reservation in some of New York’s most popular restaurants for as little as $20. 

From Gourmet (an oldie, but goodie), one man’s journey to tip his way into the best restaurants in New York City. He discusses what works, what doesn’t work, and how to manage the same for yourself. He details the days and times he tried different tactics, who was offended and who took the cash, and how to present it as a tip for outstanding service instead of a bribe.

If you’re a foodie and love to go to the newest restaurants, but hate the long line or endless reservation game (like me), it’s worth a shot!

If you either of you try it in New York, I’ll try it here and we’ll compare notes.  Oh who am I kidding? I’m an introvert. I would never ask to see the host privately so I could slip him $20 for a table in a crowded restaurant. I’ll have to enlist Mr. D to do the dirty work for me.

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!

  • When I was in college I used to tip my groups way into Harrah’s Show Room at South lake Tahoe to get the front and center table to see the likes of Bill Cosby. It wasn’t something most people did but after my first show, I wondered who got to sit at the front dinner tables and then why others were relegated to the back and sides.
    Each group (or couple) was taken to “their” table by a greeting/seating guy. Now, I wasn’t a “high roller” so I had to wait in line with the rest of the drones. Back in the early 70’s I figured a $20 would do it for the four of us. 
    We got to the front of the line and immediately the tuxedoed seating guy noticed i had a bill in my hand. It was enough. Cool, front and center. It became my MO from then on out.

    • @Carmelo When I was in college in the 70s, $20 was entertainment money for a week. NO ONE was getting a $20 tip! But I was a poor country boy, not a Tahoe high roller. 🙂

      • @barrettrossie LOL, well, I had saved up money for the whole year for these trips to Tahoe and I wanted to look like a big shot to my friends. Yes, I spent a year’s worth of entertainment money during those one week trips to Tahoe.

        • @Carmelo  @barrettrossie I love Lake Tahoe. And I would have saved all the beer money in the world to sit front and center for Bill Cosby!

        • @ginidietrich  @barrettrossie After visiting for many years I just had to move there so I did! Now we live just down the mountain a few minutes but lived at TAhoe for twenty years and LOVED it. 
          And yes, I absolutely loved his show. Seriously, there were times i went to the floor laughing. He had the audience in his grasp. Oh, and I also ran into him at a small, nearly empty mall and we chatted about his TV show (the Cosby Show) during its second season. Nice guy.

        • @Carmelo  @ginidietrich A San Francisco story:  My pal was also the captain of the ushers at the Masonic Auditorium on Nob Hill. Great auditorium with lots of private shows as well as public ones. He would call me on the spur of the moment and ask: “Wanna see…” followed by some pretty big names. He’d let me in at no cost, with the catch that I had to wear a navy blue blazer be an usher for 20-30 minutes. Then I would sit in the front row to see: Van Morrison, Tony Bennett, Linda Ronstadt, Jay Leno and Etta James. And some jazz guys who were not so memorable.

  • I was thinking the same thing, well not the introvert part, but the “I could never slip a tip for a good seat part”. I wish I could, but I suspect it takes a certain confidence or cockiness that I lack. Maybe if I read the book, I’d have it.

    • @ExtremelyAvg I think it definitely takes a certain personality.

  • I always like when Gini proclaims “I’m an introvert!”. It must be similar to when I swear I am the same. Funny thing- the vegan places I go to never seem to be booked out.

    • @RebeccaTodd I am. It doesn’t mean I’m painfully shy (which hasn’t always been the case). Simply that I need time alone to recharge and that I DEFINITELY would not approach someone with a $20 bill to get a better table.

      • @ginidietrich I gotcha! Anyone who confuses introversion with shyness hasn’t met me…or you! I love a day where I can go as long as possible without speaking to anyone.

        • @RebeccaTodd My SIL and I just had a debate about this very thing. She told me she doesn’t understand why I don’t want to be around people who love me when I get bad news. I need the time to collect myself and recharge in order to face people. That’s totally unfamiliar to her.

        • @ginidietrich I know! Aren’t extroverts weird? All this “discussion” of “feelings”- ugh! I prefer down time to think through all the possible implications before I share.

        • @RebeccaTodd Right? And thinking through solutions before having my say.

      • @ginidietrich  @RebeccaTodd I’m an introvert too! I’ve never taken a “test” that hasn’t proclaimed me such. But, most of my life I’ve made a practice of doing things that my nature says I can’t/shouldn’t/wouldn’t. And when I saw others do it ahead of me and how discreet it was … well, there you go. I just did it! 
        Come on, Gini. You would too. Given the same circumstances and knowing that Bill Cosby was the show.