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Gini Dietrich

The Three Things, Edition 20

By: Gini Dietrich | February 17, 2013 | 
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Welcome to 20th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (HonoraA Better Mess), Howie Goldfarb (Sky Pulse MediaWeb Choice Consulting), and me!

For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you hurry over and enter your email address or add to your RSS feed) so you have some extra time to spend perusing the obscure content we’ve curated for you (and one another) before your week begins and deadlines, meetings, and work takes over.

This week we have thoughts on overcoming your fear, Big Brother through your television set, and airing your dirty laundry.

Happy Sunday reading!

The Fear by Patrick Rhone

Michael on Fear. In 2011, I set a goal for myself. I wanted to see if I could cultivate the habit of publishing something on the web five days a week. Considering I was the world’s most inconsistent blogger, often missing months at a time, this was an unlikely ambition. I fought through, developed the muscles, faced the fear, and managed to hit publish five days a week for a year and a half. It was a life-shaping experience. I took on something that was way outside my comfort zone. I discovered new skills and conquered more than a few fears. The work that started with the decision and the work I continue to do have helped transform me into a very different and, in my opinion, far better person (and a slightly less bad writer).

It’s been a pleasure to watch as my friend (and unwitting Internet mentor) Patrick Rhone attempts a similar endeavor. He is currently posting to his personal site seven days a week. The writing is nothing short of excellent, especially his assessment of the now two-month-old experiment. It sums up the concerns that come along with the work and the affect that comes from overcoming them. You want to read this. And then you want to keep reading it.

Intel Camera TV

Howie on Big Brother. This might be the scariest device I’ve ever seen. I don’t think there is a bribe big enough for me to allow a company or device to watch me in my living room. But, as we have seen with Facebook and Twitter, people do dumb things. Anyone afraid of Big Brother being the Government (while they do watch us everywhere outside now in big cities), it will be normal people inviting Big Brother into their lives that ends our right to privacy as we know it.

Agency Replaces Client’s Website for Lack of Payment

Gini on Dirty Laundry. If you run your own business, you’ve likely had a situation (or 10) where a client doesn’t pay you. In the early days, we would pay our freelancers and partners and wait for the client to reimburse us. That created a situation where we were playing bank and it got us into trouble, particularly when the clients had you hire someone on their behalf and then never paid their bills. Because of those past experiences, I kind of love this web design firm for taking down its client’s website for non-payment. That said, it’s really bad business (and really poorly written). There are contracts and the court system for a reason. While many of us have wanted to do something like this, airing your dirty laundry is a very bad idea.

Now it’s your turn. Is there a podcast, video, book, or article you think we need to see?

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is available now.

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