Gini Dietrich

The Three Things, Edition 21

By: Gini Dietrich | February 24, 2013 | 

three-amigosWelcome to 21st edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (HonoraA Better Mess), Howie Goldfarb (Sky Pulse MediaWeb Choice Consulting), and me!

For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you hurry over and enter your email address or add to your RSS feed) so you have some extra time to spend perusing the obscure content we’ve curated for you (and one another) before your week begins and deadlines, meetings, and work takes over.

This week we have thoughts on how the web is driving less personal conversation, social media bullying, and a new 3D pen.

Happy Sunday reading!

There’s No Romance in a Mouse Click

Michael on Technology. Despite disagreeing with a fair amount of it, this cautionary post from Harry Marks is well worth the read. Harry and I love to disagree on the Internet. I don’t care about many of the things that he cares deeply about and Harry doesn’t care about much of what matters to me. But that doesn’t matter. What matters (at least to me, as I’m betting Harry will feel differently) is that we both care. It’s probably why I enjoy our squabble as much as I do. Harry’s right, our technology is a dangerous thing that can isolate us from the world. He’s also wrong as it’s an amazing tool for connecting people. All that really matters is how you care to use it. There’s as much “romance in a mouse click” as you care to put into it, but to Harry’s point, it is all too easy not to care.

Rebecca Marino Quits Tennis because of Social Media Bullying

Howie on Bullying and Social Media. This is outrageous and sad. It is why so many use aliases and why Facebook is shameful for forcing real names. It’s shocking to learn how often bullying happens online. Why would a celebrity or sports figure want to be on Twitter? Bad enough reading the news about you. In 2009, when healthcare reform was going on, I found some hashtags used by the teaparty and GOP conservatives etc (#tcot, #sgp, #orca) on Twitter filled with racist and hate tweets. So guess what Twitter and Facebook advertisers? Unlike TV or radio or print, your brand’s ads are showing up next to hate-filled bullying and racist content perfect for your brand image. Maybe if the social networks had no ad support they would take this more seriously?

3D Pen Launches

Gini on Technology. This is the coolest thing you will see all week. Heck, maybe all year. With the 3D printing technology, 3Doodler launched on Kickstarter and raised all the money they needed (and then some) to bring a 3D pen to you. I can’t describe it well enough to do it justice, so check out the video in this article. You’ll scrape up the $75 it costs, even if you have to rob your kid’s piggy banks.

Now it’s your turn. Is there a podcast, video, book, or article you think we need to see?

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!

  • rdopping

    Best line in the Harry Marks piece “I’m an adult, I can wait.” A lot of what he says is absolutely true. I don’t get the impression he hates technology just that he hates what it has done to most of us.
    He’ll, I’m guilty of most of those things and happen to agree on his view of books but I couldn’t see myself living without the technology nor could he really.
    I agree technology is an amazing enabler of connection when used sensibly. Thanks for sharing that piece.

    • @rdopping I’m with you – I wouldnt *want* to live without technology .

      • HowieG

        @ginidietrich  @rdopping I was without my phone for a week. I use it to consume most of my news reading now. Weather updates. Sports scores. Twitter. Was much harder running two client twitter feeds since when i wasn’t at my laptop I was disconnected. It was bizarre. I don’t care if I am disconnected but some businesses can’t be.
        BTW Ralph when you get that pen you can create your own 3-D @ginidietrich like kmueller62 did.

  • @ginidietrich  I had so much fun learning about 3D technology last year.  I supported our local #3dcamp as a sponsor and then sat in each session in total awe, in what is being done with technology that was totally out of my comfort zone.
    I wonder how many times as entrepreneurs or businesses we forget to attend education outside our normal mode of business to inspire innovation.

    • @prosperitygal That’s why I like doing this series, Michele. It forces me to look at innovation outside my realm of comfort and the best ideas always come from that!

  • HowieG

    I want that pen!

    • @HowieG ME TOO! Isn’t that the coolest thing ever?!?

  • I shared that 3D pen article, and it is amazing and sad that someone would succumb to bullying. I know it happens all the time, but this young lady had reached #38 in the world in tennis? That is high enough to earn a substantial living in a short amount of time. All of our public figures and world-class athletes are subjected to this scrutiny and bullying (in *all* social channels).
    I would have advised her to drop all social channels and minimize her interviews. Even then, some sports have raving fans in the stands. If they are going to get to you, then it is time to find a new job.
    Imagine if Cutler retired because of all the flack he takes?

    • @dbvickery I’m trying to think of some smart response that doesn’t vilify Cutler. I got nothin.