8
17
Gini Dietrich

The Three Things, Edition 25

By: Gini Dietrich | March 24, 2013 | 
8

three-amigosWelcome to 25th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (HonoraA Better Mess), Howie Goldfarb (Sky Pulse MediaWeb Choice Consulting), and me!

For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you hurry over and enter your email address or add to your RSS feed) so you have some extra time to spend perusing the obscure content we’ve curated for you (and one another) before your week begins and deadlines, meetings, and work takes over.

This week we have thoughts on bureaucracy, Google, and the art of writing.

Happy Sunday reading!

Discipline Code – Rules & Policies: New York City Department of Education

Michael on Bureaucracy. I didn’t read much this week. Actually, that’s not true. Despite trying to distract myself with a friend’s new book, I read the same thing over and over and over again. This week, I found myself having to get familiar with the discipline code in New York City, especially as it applies to kids in grades K-5. Something needs to change! While details vary on how situations are handled from grade-to-grade, there are only a few instances that are exclusive to grades four and five:

  • Plagiarizing
  • Gang-related behavior
  • Sexually-related comments and conduct

It’s assumed children in grades K-3 have a limited understanding of these concepts, so they are treated differently. In fact, the phrasing used to “protect” K-3 students is “engaging in inappropriate or unwanted physical contact or touching someone in a private part of body.” Of the five infraction levels (level one being the lowest and level five the highest), this is only a level two infraction, regardless of the severity. This puts contact, that would otherwise be considered sexual at any other age, on par with “leaving class or school premises without permission [...]” or “violating the Department’s Internet Use Policy.”

The bureaucracy put in place to protect some kids and get others the help they need nearly prevent the best possible decisions from getting made. If you read one thing this week, read this…because it needs to change.

The Westboro Baptist Church is About to Get the Shock of its Life

Howie on Google. So much is made about some of the privacy blunders by Google, but they do some good, too. Google Earth allowed us to see refugee camps in the Darfur bringing a closeness from far away. Now Google Earth plus Maps plus Street allows someone to fight back against the hate group ( my opinion) Westboro Baptist Church in literally a very colorful way.

The Art of Fiction

Gini on the Art of Writing. Late last year, my dear friend Abbie Fink told me I had to read Stephen King’s latest novel, 11/22/63. Look, I’m a book snob. My creative writer professor and college advisor drilled it into our heads that King is not a great writer. In fact, critics dismissed him for nearly 30 years until he finally won a National Book Foundation award in 2003. So I’d never read him and was reticent to pick up this book. But I did, because I trust Abbie’s opinion greatly, and I was more than pleasantly surprised. I LOVED the book (so much so, in fact, I’m reading The Stand right now).

That’s why I was happy to see one of my favorite magazines, The Paris Review, do an in-depth interview with King, which is 12 years in the making. They cover everything from Carrie and Cujo to how he got his start as a six-year-old and why he began to write about writing. It’s long, but very well worth the read.

Now it’s your turn. Is there a podcast, video, book, or article you think we need to see?

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is available now.

8 comments
Suze Carragher
Suze Carragher

I knew I loved y'all for a reason! Nice movie reference!

brendonshank
brendonshank

As a PR/marketing person, I totally got into William Gibson's Pattern Recognition. I love reading about how ideas spread -- especially (and don't take this the wrong way) when written by non-PR/marketing people. It's a compelling novel on the virulence of ideas and brands. I definitely have taken a lot of the ideas from the book and put them into practice at work in PR, marketing and communications.

jdrobertson
jdrobertson

I could never pass up an opportunity like this! If you occasionally get the opportunity to read for pleasure you might try "ROBBY" - the story of a kid growing up through the Great Depression and at the age of 16 off to the South Pacific as a WWII sailor. No blood and gore just the meanderings of a wide-eyed teenger in an adult world. I was told long years ago we all have one book in us - this is mine! I have been published many times in the field of management development but this is my book.

jdrobertson
jdrobertson

 @ginidietrich

 Ms Dietrich - Thank you for your kindness and most assuredly your understanding. ROBBY