Gini Dietrich

The Three Things, Edition 27

By: Gini Dietrich | April 7, 2013 | 

three-amigosWelcome to 27th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (HonoraA Better Mess), Howie Goldfarb (Sky Pulse Media), and me!

For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you hurry over and enter your email address or add to your RSS feed) so you have some extra time to spend perusing the obscure content we’ve curated for you (and one another) before your week begins and deadlines, meetings, and work takes over.

This week we have thoughts on passion projects, democracy, and drama behind the scenes at a popular morning show.

I am taking a blogging vacation (read: Not blogging, not vacationing so I can write blog posts) so Lindsay Bell is going to take over for me while I’m out. She’ll have fun links for you to peruse and I’ll see you back here on April 28.

Patrick Rhone on Challenges and Success

Michael on Career Paths. This week, two of my favorite thinkers – Patrick Rhone and Brett Terpstra – got together to record an episode of Brett’s always excellent Systematic Podcast. Like any good episode of Systematic, they cover a lot of ground, but I was particularly taken by Patrick’s comments on the arc of his career. While I was late to realize my writing ambitions, I connected with the way he “became a writer by way of technology by way of being a writer.” It certainly touches on my own emerging experience of looking for better ways to go about my work only to discover my own fascination about the ways we go about improving.

I need to expand on this at some point, but Patrick touches on a growing interest of mine that relates to what we do, what we care about, and what happens when they collide. That, no matter what we do to make our living, it can be shaped by our fascinations. That, when we allow our unrelated personal fascinations to infuse our work (and vice-versa), it can lead our life in unexpected directions. It’s also just a great conversation between two guys who I admire greatly.

I Never Wanted to Take Your Guns Away

Howie on Google Search. Or how a little Google will do you. Allow me to explain…

Jim Carrey did a spoof on Funny or Die, which I found through a Google search after reading this on Huffington Post. Then I thought maybe Carrey is small fry against the NRA and FOX News. But if those people had Googled, they would find he has 10 million Twitter followers versus only two and a half million for FOX News and 145,000 for the NRA.

They’d also find FOX News has more than one million viewers  watching at any given time and the NRA has more than four million members, which means they have one tenth the fans of Jim Carrey. How many times do I have to say ‘a little Google would do ya’? Heck, even a Yahoo Search would have helped!

As Web Search Goes Mobile, Google Loses its Edge

Gini on Mobile Search. Because of all the writing I do every day, I spend a lot of time studying Google, search engine optimization, and other things that will help us continue to grow through content. That’s why I found this New York Times article so interesting. No longer do we go to the web on our phones and tablets to find something; we go to an app. Yelp if we need a restaurant recommendation, Amazon for goods, books, and wares, Apple to bypass the counter register, and the WeatherBug to see if what kind of wind is facing a bike ride. Soon the day of link building and first page results will be gone. Are you ready?

Now it’s your turn. Is there a podcast, video, book, or article you think we need to see?

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!

  • The last two here interest me a lot. First, on Howie’s piece, I think it’s interesting, but there is a real misinterpretation of the numbers. That’s an oversimplification in terms of audience. I would bet that FOX News’ fans/viewers are far more loyal and attentive to what they say, then Carrey’s 10-million Twitter followers, most of whom never see his tweets.
    The Google thing is interesting, even as we rush to make sure we keep Google happy. Very soon the face of SEO will make a sharp left turn (it already is happening) and perhaps we’ll have to find new ways to get to people. I’ve been thinking a lot recently about G+ and Google Authorship, and I believe that the current definition of “authority” as they see it, is nothing more than a more palatable version of Klout. Most people just haven’t caught on yet. It’s a popularity contest that can be gamed.

    • KenMueller Not to mention people aren’t using the search engine when they look for things on their phones. I just opened Yelp to find a store near me that sells luggage. I didn’t even open the browser. That adds an entirely new level of complexity to our jobs.

    • HowieG

      KenMueller great second paragraph Ken. I think if people feel Google’s results are biased they might lose trust in the results. But like facebook privacy how many really will ever know outside our industry?

  • DickCarlson

    You should probably realize that 2/3 of Mr. Carrey’s followers are fake, if you’re going to be using those kinds of stats with your clients.

    • DickCarlson Did you see this howiegoldfarb?

      • HowieG

        ginidietrich DickCarlson where did my response go!?
        First off you fibbed Dick. It is 31% Fake 37% inactive. Fox News? 43% Fake 31% inactive. ginidietrich ? 21% fake 31% inactive. Me? 1% Fake 6% inactive 93% good.
         Secondly the top Fox News shows have 2-3mil viewers but on average they have 1 million so between 0.3% and 1% of the US watches Fox news. Jim carrey has sold adjusted for inflation 3.6 bil in movie theater tickets (unknown for rentals or total views of movies). While Fox News earns about $800 million in profit I doubt any one show brings in what Jim Carrey does for the movie industry each year (though to be fair he has a sizable catalog that keeps being watched vs say 2007 O’Reilly factor reruns which I doubt are very popular)

        Huffington Post 54mil monthly visitors. MSNBC 73 million. Fox News? 37 million. 
        No matter how it is sliced and diced I feel Jim Carrey has more people behind him and a bigger platform than Fox News does or the NRA membership. What is unknown is how many people support the NRA who aren’t members, Fox news who don’t watch or Jim Carrey who have seen very few of his movies. . But the reason this became news is Jim was attacked by a no name Fox News host with NRA support.

        • HowieG ginidietrich DickCarlson Yeah, I got an email about a response from Gini, but it’s not showing up here for me. The big difference is that a fan of Jim Carrey is not as loyal as a fan of the others. Plenty of people are his fans, but might disagree with his stance on various issues. That is less likely to be the case with Fox or the NRA. People follow them for their opinions and stances. People follow Carrey because he is an actor.

        • HowieG

          what I tell clients is only 1-5% of your Twitter Fans or Facebook Fans
          can be reached on a good day without paying for advertising. And that
          the facts are a facebook fan Page member will participate on the page
          between 2x per year (the very best pages see this activity level and is
          rare) and once every 5 years which rounded down is almost zero.

          So Jim Carrey’s strength isn’t
          twitter it was just a measuring stick. His strength is his platforms for
          his voice have way more readers/viewers than his attackers.

        • HowieG

          KenMueller ginidietrich DickCarlson great point Ken.But I bet readers of msnbc and huff post are likely to agree with Jim on gun control or at least making a spoof about the NRA.. I guess what always surprises me is the conservatives wave freedom of speech like Citizens United….unless someone says something they don’t like.

  • The best article, that has stayed in my head/heart the most, recently is: How Will You Measure Your Life? by Clay Christensen: Like many of us, I am at a point where I seriously have to think about what happens next — been in the same job almost 20 years and it is no longer making my heart sing. I used the article as a jumping off point for this: Your three things definitely intrigued me! Enjoy your blogging vacation!