Gini Dietrich

The Three Things, Edition 30

By: Gini Dietrich | April 28, 2013 | 
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The Three ThingsWelcome to 30th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (HonoraA Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and me!

For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you hurry over and enter your email address or add to your RSS feed) so you have some extra time to spend perusing the obscure content we’ve curated for you (and one another) before your week begins and deadlines, meetings, and work takes over.

This week we have thoughts on success, the future of cars, and perspective.

Why I Stopped Caring about the Numbers

Michael on Success. All too often, we’re so obsessed with how we’re doing we tend to forget to focus on the work. We fall into a rhythm where all that matters is the stats. Instead of doing the work we’re meant to do, we do what we see is working. We water ourselves down hoping for one more link or one new subscriber. I’m as guilty of this as the next person, but thankfully this week Myke Hurley was here to remind me (and all of us) what matters most. It’s not how many people you can reach but how much you care about those you do. A great post and a great reminder.

Clean, Safe and it Drives Itself

Howie on the Future of Cars.  I can’t wait for a car I can sleep in while it drives or makes pancakes or martinis. One that never crashes and reduces traffic. Oh wait. I live in a town where there are no traffic lights or interstates or even double-lane roads. I’m really just excited to not have to drive.

We Need to Talk About Kevin

Gini on Perspective. While I was on vacation, I finished reading The Stand (finally), read Dark Places, and read We Need to Talk About Kevin. The story is about a mother who sees all sorts of sociopathic tendencies in her son, starting as early as birth when he refuses to nurse, through high school when he pours Liquid Drano in his sister’s eye. He goes on to kill several kids, a teacher, and a janitor after school one day and the book deals with the aftermath, from his mom’s perspective. Written as letters to her husband – Kevin’s dad – it’s a compelling look into how a family of a murderer has to deal with society scorn. I finished it as the manhunt for the second suspect in the Boston Marathon bombings was coming to an end and it left me haunted. I highly, highly recommend it, if only to give you a different perspective on the human beings who are supposed to love these kinds of people.

Now it’s your turn. Is there a podcast, video, book, or article you think we need to see?

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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