Lindsay Bell

The Three Things, Edition 61

By: Lindsay Bell | December 29, 2013 | 

The Three ThingsWelcome to the 61st edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss – from Howie Goldfarb (Blue Star Strategic Marketing), Joe Cardillo (, and yours truly.

For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t subscribe, but that can easily be fixed if you hurry over and enter your email address or add to your RSS feed) so you have some extra time to spend perusing the obscure content we’ve curated for you (and one another) before your week begins and deadlines, meetings, and work takes over.

Today we explore the destruction of the Constitution of the United States of America, a new look at content strategy, and life before YouTube.

NSA Collection of Phone Data is Lawful, Federal Judge Rules

Howie on the Destruction of the Constitution of the United States of America. Don’t really know what to write here. Big Brother has scared me since High School when Ronald Reagan was President. It is why I until recently always used aliases in Social Media (Twitter is my real name). If I wasn’t in marketing and I had a corporate job like I did in the past I would never use my real name. I grew up with the specter of the KGB, and what totalitarian regimes looked like. Between advances in technologies, the exploitation of people by companies such as Facebook, Apple, Google, etc., by tracking us everywhere we go, to how now in the US the cops take photos of every license plates to build a database of our whereabouts – all the in the name of terrorism?

Since 9/11 there have been 180,000 murders in the US. Since 9/11 zero people have died of international terrorism  And now a judge has ruled the US Government can blow off the constitution in the name of ‘Protecting Us’. This should be a concern to everyone. Having experienced the unfairness of our ‘system’ first hand, and watching as we stood and cared less about human rights here (aka Guantanamo), I am scared for my kids who are so young they might never know what freedom really is.

As Marketplaces Evolve, Greylock Places Its Bets

Joe on Empires, the Collaborative Economy, and what they Might Mean for Content Strategy. I was several decades yet to be born when Hearst and Rockefeller were building their empires. But since I love history there’s a nice little section of my brain devoted to books and essays on journalism, industrialization, and the captains of industry.

What does this have to do with content strategy? Well, part of what we’re seeing on the web is that building empires is becoming collaborative. That seems like an obvious statement, but consider most of our current publishing and media giants weren’t developed this way. Typically they built a strong core, expanded, and then acquired or negotiated from a position of power with other similar properties.

What the collaborative economy is doing is shifting the power to s/he who builds the model, who underwrites the process of calling a cab, buying a physical good, getting something designed, etc.

For those of us whose jobs revolve around content, this is significant. At core is a simple question: Do we want to excel at creating/distributing content, or do we want to underwrite the process? If you’re in the second camp (or, ambitious and trying for both) then some of the quotes in this article about scaling trust, validating people’s capabilities, etc… are worth putting in your brain.

Lost Viral Hits of the Pre-YouTube Era

Lindsay on Life Before YouTube. Wait. What? There was a time before YouTube? I kid, of course, but really, how normal is it for us these days to expect the latest YouTube sensation and/or viral video in our Facebook or Twitter streams on a daily basis…? This is a lovely walk backwards down memory lane – and I guarantee you’ll remember some of these memorable moments.

Number three alone, with Crispin Glover, is pretty epic viewing. According to Internet lore, Glover appeared in character as “Rubin”, from a then-unreleased movie Rubin and Ed, wearing platform shoes and a wig. Rather than a conventional interview, Glover staged an Andy Kaufman-like prank. And Letterman was suitably disturbed. To the point where he walked off-stage mid-interview. There’s an innocence to these “pre-YouTube” clips that is quite lovely. I hope you enjoy. 

Now it’s your turn. Is there a book, podcast, article, TV show, blog post, or story we should read?

About Lindsay Bell

Lindsay Bell is the content director at V3 Marketing, and works in Toronto. A former TV producer, she’s a strong advocate of three minutes or less of video content. She has a cool kid, a patient husband, two annoying cats, and Hank Dawge, a Vizsla/Foxhound/moose hybrid. Ok, maybe not moose.

  • Phew. Glad I got that second cup of coffee. The piece Howie shared is definitely thought-provoking. // And the piece Joe shared I thought shed an insightful light on the current state of how business is conducted (and how it will be conducted in the future). I liked the way it focused on how our ability (willingness?) to trust strangers to do business has evolved. I also LOVED (from a design perspective) the way they put all screens of the app up on a wall AND how they had different teams look at the app from a customer standpoint vs a vendor standpoint. More businesses (including mine) should do that. // I’m still watching the videos but …. OH LORD …. Paul Schaefer looks so young here (as an aside!). These are awesome little retro finds!

    As for my contribution(s), this post by Kathy Ciprino REALLY touched a nerve for me. My comment was on her FB page and not the blog … but in general although I didn’t agree with all of the points made here, I thought the post did an excellent job of asking a question that any female in the work world faces (or at least I have):

    I also loved my friend Chris’s resolutions piece:

  • Howie, I think the most troubling thing to me is not just that these types of intrusions on our privacy and liberties are happening, but that VERY FEW citizens either care or get it. This is obviously true for all policy, but when you live in a society where popular think is increasingly being formed not by fact, analysis or true understanding of issues, but by sound bites and catch phrases from Facebook, we have already basically volunteered to be put in a position where our freedom and rights (the rights our country was founded on and government was created as a result of) are at risk. It’s like a sci-fi novel that we are writing for ourselves. 

    That’s obviously an uncharacteristically caustic statement from me. 

    Joe, this is a very interesting article on many levels, but to me the most interesting comments are about regulations and how to work through them. I think this can be applied to pushback to innovation across the board.  And I love this quote, once again applied on a broader scale: “any interesting marketplace will hit regulatory issues…largely, if you’re not hitting a regulation issue, the likelihood that the marketplace is interesting is very low. Not zero, but very low.”

    Lindsay, love, love, love this! So much fun! But also totally makes you think about the way youtube and digital in general totally reshapes our world and will continue to do so with continued advancements.

  • LauraPetrolino Um. Yeah. What you said!

  • Sorry, Howie. I need to correct you on something here: 
    “Since 9/11 there have been 180,000 murders in the US. Since 9/11 zero people have died of international terrorism….” 
    ^^ Not true. Plenty of people have died from other acts of terrorism both nationally and internationally. (The Boston Marathon bombing and the attack on the U.S. Embassy in Benghazhi being two recent examples.)
    Other than that, I do agree with you that restricting our Constitutional rights for the sake of “protecting the people” should be a serious concern. Anyone can argue something is a potential security threat and clipping at the wings of someone’s dignified rights is only harboring that insecurity. 
    What would be better is for our politicians to stop creating mass paranoia around the world. When you tell one country they do not have the right to better themselves or its people, you just indirectly created terrorism. It’s this mass ignorance fueled by our country’s own insecurities that accelerates this perpetual cycle of terrorism against us.

  • belllindsay LauraPetrolino The house of reps C-Span thing cracks me up, I used to watch the random general speeches regularly. I also miss Robert Byrd’s pocket constitution presentations..

  • JoeCardillo belllindsay LauraPetrolino OMG! Joe, I used to do the same! I LOVED them…..Congrats, you’ve officially reached Laura Petrolino level of nerdiness! I’m proud of you!

  • LauraPetrolino Good point – that’s one of the things about changing broad underlying process/assumptions, it’s bound to reveal obstacles

  • LauraPetrolino JoeCardillo belllindsay Oh I’ve been there for years. I just hide it well. = )