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Gini Dietrich

The Top Five Stories and a Contest Winner

By: Gini Dietrich | February 11, 2011 | 
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Dang. It’s time to chose a Top Five contest winner. And I don’t know what to do. There are SO MANY great ideas…and some that won’t work, but really made me laugh. In retrospect, we should have narrowed it down and let you guys choose your favorite. But we promised to choose, and announce, today so that ship has sailed.

We really love Gin and Topics from Barry Silver, Pure Ginious from Brandon Emkes, Thank Blog It’s Friday from Vince Roberts, SpinCycle from Jennifer DeVitt, Gini’s Mind Mined from Paul McConaughy, Spin Sucks, But Friday Rocks from Ken Mueller, The Friday Afternoon Wine Flight from Lisa Gerber (though she can’t compete!), and We Did All the Hard Work for You, You Just Have to Read from J.D. Kimple. And so totally inappropriate ones (but VERY funny) such as: Abbie Fink’s Nooner and Danny Brown’s Premature Factulation

And then, Barry’s and Lisa’s ideas made me consider our own wine:thirty, which is every Friday at 4:30 in our offices. So you see, we have a dilemma.

We really love Gin and Topics. But what if someone from my team eventually takes over the top five post? Then that name won’t work. So Thank Blog It’s Friday and Spin Sucks, But Fridays Rock work for more strategic reasons. And, after the first few, you can begin to abbreviate Thank Blog It’s Friday to TBIF and include a subhead for the week. But Gin and Topics is really good.  Crap.

I think we have a winner (that took you seconds to read but about an hour for me to write)! Barry, it’s yours! Even though it may not fit strategically, we’ll cross the bridge when (if?) we come to it. We’ll send you a copy of Branding Yourself by Erik Deckers and Kyle Lacy. Gin and Topics it is.

And with that…the top five stories of the week.

5. If Social Media Were a High School. I always joke that I love social media because I was not popular in high school, but I am online. This Flowtown blog post breaks each social tool into the different cliques that are high school. If it were true, I’d be a Gossip Girl, which is so far from me in reality, but really very funny!

4. Groupon Pulls Controversial Ads; Apologizes Again. Just when you though the Groupon Super Bowl talk was beginning to give you a headache, there’s more! I actually feel a lot better about the second apology (looks like they either listened to their PR critics or hired a PR counselor), but what’s really funny in this post are the ads that Conan O’Brien has been spoofing all week.

3. What’s Wrong with Viral Marketing. We have a joke internally that, if a client wants to make a viral video, we recommend two guys kicking each other in the nuts at the end. Then we know it’ll go viral! But Liz Strauss (she’s taken over Spin Sucks today!) has a better formula. Check out her tweet and the 21 people who responded to it.

2. Dress for the Job You Want. It’s no secret I think people who give keynotes and speeches at conferences shouldn’t wear jeans (although I’ve softened a bit, depending on your audience). And, while the Swiss may be a bit over-the-top, the idea that you should dress for the job you want isn’t new. I know it’s cool and cache these days to wear jeans full of holes because they were designed that way. And I know most jeans cost $200 or more. But how many CEOs do you see wearing jeans to client or new business meetings? This article describes why you should dress the part, even if you have years before you’ve climbed that high.

1. Ten Tips from Bootstrapping Entrepreneurs. I agree with all 1o of these tips and add: Watch the bottom line, not the top and always think big.

Have a great weekend, everyone!

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is available now.

11 comments
barryrsilver
barryrsilver

My apologies for replying to kind words both belatedly and collectively. Life. It's great to get a book and cool to be selected (now that I'm too old to draft) but the real prize is exchanging thoughts with all y'all. Suck up? You betcha. All true? That too. Have a great weekend and thank you.

jdkimple
jdkimple

Congrats to Barry indeed. Good form, dear boy.
Happy that I made the top 5 (or so...). Very happy. Oh well. Maybe I'l just keep it and use it later. Or sell it on eBarf...

KevinVandever
KevinVandever

That was my favorite, too. Almost seconded "Gin and Topics" in my comment. Congratulations Barry!

Griddy
Griddy

Gin and Topics it is! (or really quickly as Gin n' Topics lol)
YaY :). Sounds fab to me.
Congrats to having a new name and well done Barry :)!

Cheers Gin

PS - although Nooner and Premature Factulation would have been interesting to rank for on Google haha

AbbieF
AbbieF

I am honored to be considered inappropriate along side Danny. Gin and Topics is a great choice.

mirbiz
mirbiz

I almost died when I read your recomendation for how to go viral. SUPER LOL! Good thing I wasn't dirinking coffee or I'd be ordering a new monitor right now.

Am I just noticing it more, or has there been a lot more company controversies lately?

sydcon_mktg
sydcon_mktg

Good Choice! Thanks for the honorable mention & congrats Barry!

ginidietrich
ginidietrich moderator

@mirbiz We've gotten brave and even recommended that to clients. :)

And there have been a lot more company controversies lately. @dino_dogan wrote a post today about how the new PR seems to the apology PR. It's really awful.

Trackbacks

  1. […] All of the social media tools work best when you devote some company time to building your communities.  Twitter, Facebook, and LinkedIn will not give you much value until your company (one or more employees) becomes active and attracts followers.  There are many clever ways to attract people to your company sites initially–contests, give-aways, and other kinds of campaigns–but only your strong presence, useful content, and recommendations of other resources will keep them coming. Once you  have a strong presence, these community groups become priceless.  For some good examples of how to promote followers in a humorous and non-salesly way, subscribe to @ginidietrich’s blog Spin Sucks and visit this post announcing contest winners!  […]

  2. […] All of the social media tools work best when you devote some company time to building your communities.  Twitter, Facebook, and LinkedIn will not give you much value until your company (one or more employees) becomes active and attracts followers.  There are many clever ways to attract people to your company sites initially–contests, give-aways, and other kinds of campaigns–but only your strong presence, useful content, and recommendations of other resources will keep them coming. Once you  have a strong presence, these community groups become priceless.  For some good examples of how to promote followers in a humorous and non-salesly way, subscribe to @ginidietrich’s blog Spin Sucks and visit this post announcing contest winners!  […]

  3. […] All of the social media tools work best when you devote some company time to building your communities.  Twitter, Facebook, and LinkedIn will not give you much value until your company (one or more employees) becomes active and attracts followers.  There are many clever ways to attract people to your company sites initially–contests, give-aways, and other kinds of campaigns–but only your strong presence, useful content, and recommendations of other resources will keep them coming. Once you  have a strong presence, these community groups become priceless.  For some good examples of how to promote followers in a humorous and non-salesly way, subscribe to @ginidietrich’s blog Spin Sucks and visit this post announcing contest winners! […]