Arment Dietrich

Three Facebook Apps No Company Should Be Without

By: Arment Dietrich | May 10, 2010 | 
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Guest blogged by Molli Megasko Last month I gave you five tips to create a Facebook page.  Now that you’ve had a chance to master the basics, it’s time to take it to the next level. Following are three Facebook apps no company should be without.

Networked Blogs – If you or your company has a blog, this application is a great way to include your posts on your page, but it also distributes on the Facebook blog network. With this app your friends, and your friends’ friends, can follow and subscribe through Facebook.

  1. Go to the above link and under “go to application” click “add to my page”.
  2. A box opens up and give you an option of what page you want to add the app to – in this case, choose your company page.
  3. Now, go to your company profile and hit “edit page”.
  4. Scroll down to the bottom and you’ll see your new Networked Blog app.  Click on “application settings” and next to the tab, click “add”.
  5. Close the box and click “edit” under Networked Blogs.
  6. Here you register and upload you blog, pretty much just follow all the steps. (We choose “show on tab only” so we can create a separate message when posting to our wall.)
  7. Once you have 10 people following your blog on Facebook, you become authorized and searchable.

Social RSS – Just like Networked Blogs gets your posts in front of your fans, Social RSS gets your favorite blogs and your favorite blogs’ posts exposed, as well. We call this link love.

  1. Go to the above link and on the right hand side choose your company page.
  2. Go to your favorite blogs and copy and paste the RSS feed URL into the feed boxes.
  3. Title your news feed and chose the tab settings to your preferences, then hit “update”. (We choose not to update the wall automatically, we don’t want to overwhelm our fans with so many different blog feeds. If we particularly like one, then we add it to our wall status individually.)
  4. Now, go to your company profile and hit “edit page”.
  5. Scroll down to Social RSS and click on “application settings”, next to tab click add.

Video – As you know from previous blog posts, video is the next big thing. Enabling this application allows you and your fans to post videos to your page, the same way Facebook treats photos.

  1. This one is simple. Under “edit page” on your company profile, click on video, then click “application settings” and click “add” for both the box and tab, and you’re finished!

And now you are letting Facebook work for you!  What are some of your favorite Facebook applications for company pages?

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