Three Reasons Twitter Is Beginning to Suck

By: Guest | June 14, 2011 | 

Times change. Often, it changes the things we most wish would stay the same.

Most recently, the winds of change are touching a place that I’ve held quite dear…Twitter.

I’m beginning to come to terms with the reality that, perhaps for me, Twitter just isn’t ever going to be what it used to be.

Following are the top three reasons (I think) Twitter is beginning to suck.

  1. It has reached a saturation point. Sure, there are new accounts being opened daily and Twitter is still, essentially, “growing.” From what I’m seeing, though, we’ve reached a point where the people who are going to be active users are there, and the new accounts are robots, un-engaged brands, or spam. Take a look at the results of the recently conducted Social Habit study; Only eight percent of Americans are using Twitter, which is the least used platform among Facebook, MySpace, and LinkedIn. Even when we cringed as Ashton and Oprah were “bringing Twitter to the mainstream,” 92 percent of people have yet to take interest. I’m one who visits the Twitter page of new followers to determine whether or not to follow them back. Lately? Not a whole lot are making the cut.
  2. It has become an echo-chamber. Compared to a few years ago, Twitter has become filled with a lot more noise, and unfortunately, that noise is not original content. As our networks grow, it stands to reason that we’ll automatically share content from our friends and contacts. And, when we create our own stuff, we’ve learned that tweeting it multiple times will give us greater reach. Even the Twitter interface itself has changed to reinforce the noise with the “new” RT feature and “suggested follows.”
  3. Some people have stopped playing altogether. A handful of thought-leaders who I used to really enjoy having in my timeline have grown their networks to the point where the possibility of engagement is almost non-existent. When you have more than 20,000 followers, you can’t really stop using the platform. I think that, in order maintain presence, their content has become very robotic and sanitized, void of any true engagement. My guess is that they’ve moved to other platforms for their engagement and are doing so with a smaller, more manageable (and “elite”) group.

Today’s “Twitter newbies” will have a very different experience with the tool than the one I had when I started a few years ago. The reality is, it’s just not the same atmosphere and there’s more change on the horizon, especially as Apple has introduced the integration of Twitter and iOS 5.

Change is inevitable. I don’t fault anyone for changing the way they use the tool or developers for trying to advance it. “Twitter is going to change” was something I heard going in, and I knew it to be true then. It used to make me a little sad, but now I’ve just come to accept it.

What do you think?

Kary Delaria is a digital PR strategist and social media research analyst for Kane Consulting, a communications firm specializing in integrating social media into marketing and communications processes. She can be reached via email or well, still on Twitter.


  • StuArte

    I don’t follow any superstars, just people whom I find interesting. I have conversations on Twitter, swap tips, have conducted a couple of interviews and all-in-all I find it increasingly useful. I don’t really care how many gazillions of people are on it, or not, as long as the ones who are there are interesting and interact.

  • Corianda

    This is why I will never make it a priority to follow numbers in the thousands. Growing my own followers (and “network”) isn’t worth drowning out the people I actually want to hear! steverubel made a fantastic point at a speaking event recently: we’re now feeling the need for thought-leaders and curators of information, again. Now that everyone can (and is) joining in the chatter, the totally democratic model is sometimes more chaotic than helpful.

  • jaykeith


    Love this post, and will disagree (slightly) with you on one thing. It hasn’t stopped growing, and that’s why “some people have stopped playing altogether.” For me personally it’s reached a saturation point (and probably many others, including you) where it’s becoming really difficult to engage with real people and develop real relationships because in all honesty, how can you really keep up using just Twitter? I think the value moving forward for Twitter will be in introducing/connecting people of similar likes/interests and starting the conversation, then it will be fostered and continued on other mediums (including facebook) where it’s just a little bit easier to “keep track” so to speak. You’re already seeing it with mini communities sprouting up, specific cliques and fb groups of people that have met on Twitter. Most start on Twitter, but once they reach “real” status they are quickly moved to other communications mediums.

    Two years from now Twitter won’t be the “engagement engine” it’s going to be the “introduction engine.” At least that’s my prediction. 🙂

  • Kary, I agree, parts of Twitter are beginning to suck. However, it isn’t just Twitter that is the problem, Twitter is going through the same kind of evolution that other open platforms go through. Online, we can tell the difference between really good content or information and spammy, low value content at a glance. We instantly see the difference between spam emails, blast marketing and one to one dialogue.

    On Twitter, we see the differences, but we don’t have the benefits of spam filters, priority inboxes or even PageRank. Twitter desperately needs these filters, and the companies and individuals that use Twitter need to get ready for the day these filters are standard, or today’s borderline practices, that have become accepted by so many marketers in particular, will land them squarely in a new Twitter junk folder.

    — @wittlake

  • kmskala

    What was once my favorite platform, has quickly become my least favorite. And for the three reasons you stated above. It’s become dull and full of repeat content being shared. At least for me, that is.

    To be honest, I’ll be surprised if Twitter is still around in 3-5 years. The game has changed and we as a society have changed. This is going to cause people to be turned off from Twitter. Having worked in the financial industry and having seen/worked through the housing bubble, I actually see a lot of similarities with the social bubble. While social isn’t going to burst, I think a drastic change is coming…and unfortunately, I don’t think Twitter will survive.

  • GetOuttaMyHead

    Your point on having a different user experience for the new twitter adopters is spot on! I wrote about similar thoughts not too long ago. I still think that Twitter will survive however it wont be by pushing content but having creative instant debates, personal recommendations or just being there to chat with your clients/patrons.

  • Kary hey there! I think I disagree with you. I think what you may want to do is readjust your following counts by using some clean up tools. I have been ding the similar thing abut checking bio’s and tweet patterns to follow back, but yeah similar results. I do believe some companies and people still have a campaign mentality when it comes to twitter. They don’t understand the long term benefits to the relationship and sharing of information across this platform. They start up accounts for a campaign then leave once the campaign is over….wrong! I often wonder about the people that don’t get twitter, does it say more about them or tool?

    So try and come at twitter from a different angle, start disagreeing and putting out controversial stuff and see what happens. I doubt many will say much, but it is always interesting the one comment that comes out, these are the true conversations that have traction.

  • bigteethvideo

    I think I’ve had a very familiar experience to you Kary. When I joined I had to tweet constantly. I felt if I was away for a while people would forget me.

    After months of tweeting and engaging with actual people it finally turned into a legit tool for me to make real business connections.

    But over the past probably year I’d say that I do the same thing of looking at new followers and rarely follow back. They usually aren’t people who share my interests or want anything more than just numbers (who cares about numbers on Twitter anymore!).

    I still use it but mostly to engage with the people I already talk to, with some few good exceptions. Maybe it’ll peter out and we can get back to the good old twitter.

  • jaykeith

    @kmskala Predicting the death of Twitter? I love it. I don’t agree with it, but I love it. Twitter is going to be around in 5 years, it’s just going to be a much, much different platform than what it is now. It’ll have to be as more and more people flock to it and it continues to scale.

  • Interesting post, Kary. I think this can easily be true if users don’t broaden who they follow and choose to interact with. For example, on my private Twitter account I stick to a small circle — family, friends, celebrities I (guiltily) follow, businesses I love, and that’s about it. Occasionally I’ll follow someone new, but my public Twitter account is growing exponentially in comparison. Since that account is for work, I’m always finding new people to interact with and enjoy, so Twitter doesn’t feel as stagnate there — yet. I don’t even mind how it is with my private account, either, but what’s to say that will be true in a year or more? I’ve had my private account since 2009, and I still love it. Maybe I’ll eventually grow tired of it due to over-saturation and repeated tweets, in which case I’ll probably just end up using my public account. I realize my situation is fairly unique, so I may be lucky in that regard, but Twitter isn’t sucking completely for me…yet. 🙂

  • Sure this wasn’t @ginidietrich? Been asking her for the reasons for Twitter’s demise.

    @karyd, I’m with you similarly. I have found the listening experience to be declining. You have to do more work in order to not have all the junk

  • KaryD

    @StuArte I definitely think that since the majority of my network is comprised of marketers, pr folks and social media enthusiasts, I suffer from “over-exposure” more than others, and, it’s my own doing. I find it reassuring to hear that your experience is still a good one. I like to hear the word “useful” – implies more than just banter. Thanks for commenting!

  • Been feeling the same way for the past 6 to 9 months. Too much noise, not a lot of conversation – which is why I started refining my lists and focusing my efforts. Yes, I am missing a lot but my feeling is that it is a lot of noise and if someone wants to interact with me, they can start off with a mention or direct reply rather than blasting off a comment and hoping I find it. I guess it’s important to remember quality is more important that quantity, and we all need to change in response to the market.

  • KaryD

    @Corianda Excellent point. And, it reminds me of when I would read posts a while back in which people described why they did not have a liberal follow-back policy. I “get it” way more, now. Still, my follow-back policy is a liberal one, and I know that’s my choice. Twitter lists can be a helpful way to organize the chatter as well.

  • KaryD

    @jaykeith Thank you, Jay. And, excellent prediction! I agree that there’s a point of saturation, and if you’re going to extend/grow/develop a meaningful relationship, it’s likely going to start here, and then close engagement will occur elsewhere. I love what the spinsucks folks did with my bio by adding “sill on Twitter,” because yeah, I’m not going anywhere. But, things are changing, no doubt about it.

  • KaryD

    @Wittlake Great insight. While I appreciate that Twitter let policing spammers to the community, it really hasn’t prevented any spam. I guess it wouldn’t surprise me to start to see some introduction of spam filters as the platform begins to grow. One thing I’ve been telling companies lately is that there’s going to be a shift, and if you’re relying on pushy marketing speak (not even spam, necessarily) you’re not likely to make the “cut” when the change takes place.

  • KaryD

    @jaykeith @kmskala Ironically, Twitter is still a platform on which I concentrate a fair share of my social media engagement…but, what I put in and what I get out has shifted from what it was 3 years ago. (Side note – I’ve connected w/ some great people and, yes, primary engagement with them is now occurring elsewhere or on the back channel.)

    I don’t see death of Twitter on the horizon, either, especially given the iOS5 integration, but certainly, death of Twitter as we know it today. I also think that where once Twitter was sort of open playing field for individuals and brands alike, the changes will separate the two, more similar to what we see on other platforms, like Facebook.

  • KaryD

    @GetOuttaMyHead Sadly, I don’t think it’s likely that Twitter will return to its’ roots as a pure social networking platform, void of brand marketing. It grew, and brand wanted a piece of the pie. I don’t blame them. And, I agree that Twitter will survive, it’s just going to be a very different place. Perhaps more of an “introduction” platform, like @jaykeith mentioned.

  • KevinVandever


  • KaryD

    @keithprivette I love disagreement! Fuels the conversation 🙂

    I’ve been using clean-up tools, lists, etc. to filter the noise and yes, it does have an impact. However, I’m noticing a more global shift in the way people actually engage. There’s just…less of it. Less of it from the people who used to be quite highly engaged. More of a formulaic “must tweet post,” “must RT X, Y, Z,” “insert snark comment here,” etc.

    You’ve got a great challenge, here, and one that makes me realize I’m as guilty of these things as anyone. Yes, if one makes the effort (like you do, very well, I might add) the community is probably still there. And, truth is, it’s likely to be a new community or a new conversation.

  • KaryD

    @bigteethvideo Yup…pretty much describes my experience to the letter. And, call me cynical (I know @ginidietrich would 🙂 but I just don’t see it gong back to the “good old twitter” any more than society is going to return to “gold old days” of horse and buggy. Change is inevitable, and progress is necessary for advancement of people, business, intellect, society (woah…I’m rambling)…Anyway, you get my point. I think it’s just…changing.

  • KaryD

    @annedreshfield You raise an interesting point in that, perhaps, I’m not using Twitter in the same way others are. I made the choice to have one account, and blur the lines (at least a little bit) between personal and professional. As such, I have a wide network, that is diverse yet quite industry focused. I said it in one of the other comments as well – clearly, I’m still on Twitter and no, I’m not going anywhere. I think the changes kinda suck, but they’re inevitable.

  • KaryD

    @faybiz Ha! Yeah, you got us. ginidietrich stole my headshot so I’d have to take the heat! Joking aside, your comment about listening is near and dear to my heart and one I talk/write about often. Perhaps if more people/companies understood the opportunities, there, we’d see more quality engagement overall.

  • KaryD

    @patmcgraw So, the list refinement has helped your engagement? I ask because I’ve been going a lot of that as well, and while it does help to organize the noise and prioritize the content, I’m still sensing an overall change in the way people and brands are engaging on the platform.

    You’re absolutely right – quality is important. And, if you’re not concerned with producing quality, you’re likely to be silenced.

  • @KaryD Right. Again, I think my situation is fairly unique. My brother is the only other person I know who does this (and honestly he’s the person I got the idea from!). A few of my friends have mentioned that they’ll think about doing it, but I’ll be honest — sometimes following two Twitter streams can be daunting and time-consuming. I’ve made it work for me, but it may not work for everyone!

  • @KaryD @patmcgraw I agree that refining my lists have made a huge difference, BUT it’s still changing. My torrid affair with Twitter has been a long and happy one though, and I will keep fighting to keep it the Twitter I first fell in love with (or as close to that as I can) by managing filters.

  • KaryD

    @annedreshfield Yeah – kind of a catch 22, I think. Hard to maintain voice and content for two feeds, but perhaps worth it in the long run? I’m not sure I don’t think I could do it.

  • dariasteigman

    Hi Kary,

    I’m going to have to disagree with you. From my perspective, Twitter remains a vibrant platform for connecting with people. My strategy has always been to grow my Twitter community slowly: I only follow people I find interesting, and because I’ve added people gradually I’ve been able to get to know who they are. I also participate regularly in several tweet chats with really smart people and leave the conversations with lots of food for thought.

    If you think of Twitter as a big giant stream of tweets, it will always suck. But if you follow wisely and focus on quality it can continue to be a great experience. Who cares if there are a lot of bots and BS artists out there? Or that some people have moved from engagement to ennui. They’re not in my stream — but lots of cool people are.

  • KaryD

    @dariasteigman I can appreciate your sentiment. And you’re right – I don’t have to focus (or even include) any of the junk in my stream if I don’t want to. And, I do use lists to filter and organize the content I want to see. But I’m sensing an overall change in engagement from the people who I’ve grown to appreciate, and I think that’s the part that’s sticking in my gut right now. I don’t want to eliminate them, because their content is good/relevant/newsworthy – but, I miss the level of intimacy that used to be there.

  • dariasteigman

    @KaryD Lately I have been rather ruthlessly culling people who once had conversations but now just throw stuff into their streams. I figure that if something is valuable enough, someone else will point me to it. 🙂 Meanwhile, it’s cut out a lot of “noise.”

  • bradmarley

    Amen to the thought leaders who have gotten too big…uh, though.

    Twitter is a tool for conversation, right? Well, once you lose the ability to carry on a conversation, what’s the point?

  • KaryD

    @bradmarley Precisely. But…what should one do once their network has grown to that size? It becomes difficult for me, and my network is minuscule in comparison to some.

  • amandacdykes

    Ha! I was thinking yesterday, “Twitter was more fun last summer.” I think you covered all the reasons why last year was completely different. So right now I am sitting here tweaking a presentation for tomorrow on why educators should tweet, I keep reflecting on the importance of twitter yet watching the stream of “crap.” I am tired of superstars with 4000 followers and only following 25 asking for help. I am tired of “you need to take this place more serious” and blah blah. I think 3 years ago when twitter was rule-less and all about starting a community to learn from. I think twitter needs to go back to that. I think now it is a fad and I am hoping that those who are echo chambers or bots will eventually go away and those who were here years ago will still be standing.

  • I disagree. It is not much different to me than the suggestion that blogging is about to die. The blogosphere has changed dramatically since I started in ’04. For a while I used ot be irritated by some of the changes.

    It felt too commercial. RSS, Twitter, FB and other distractions cut down on the actual visits and comments began to dry up. Less sharing and less engagement seemed to be the norm.

    But what I found was that it really meant that I needed to adjust my perspective and how I used it. And now I get more out of blogging than ever before.

  • jeanniecw

    I do miss the days of the early adopters. I think there was something fun about the semi-secret society who understood what hashtags and @ replies meant. However, I appreciate that now I can cast a broad net on Twitter and see who’s listening – at that given moment. Twitter will adapt because its users adapt. I for one am enjoying the ride, but I certainly understand what you’re saying and look back with a fair amount of nostalgia! Nice post, KaryD! Tweet with you soon!

  • timotis


    The study you cited really shows what it’s always been. Twitter has always owned about 4-8% of people’s attention, but it’s never built beyond that — unless of course, we’re talking in the context of breaking news. Sadly, that can’t offer consistent attention, as news by definition, is unpredictable and always-changing. I guess we’re not as ADD as I originally thought.

    I love the fact that you shared this, as I think that a lot of people are reaching their tweeting point. It’s about the noise; it’s too much and it’s making it more important to couple Twitter communications with traditional intro/outreach methods, such as sending an e-mail to get someone’s attention.

    Here’s the rule of thumb for all moving forward: do something different and see if that works. If so, you’ve got an effective relationship strategy that will vary from person to person. I can guarantee it.

  • KaryD

    @jeanniecw Thank you, Jennie. I think “nostalgia” is a perfect word. A little silly how, given how fast things move in this space, we harken back to old times that were only a few years ago. And, I think it’s worth pointing out that you’ve been a connection of mine since then. Yes, we’re changing, adapting and…that’s life. And yes, I will tweet with you soon because even thought it’s evolving, there are connections there that I don’t want to be without.

  • KaryD

    @TheJackB I’m not suggesting that Twitter is going to die. I just can’t ignore that it’s not the same thing. And yes, we all need to evolve with it, and some are going to do it better than others. Those who do it well will stand to be “heard” through the noise. Appreciate your comment!

  • KaryD

    @amandacdykes So lovely to see you here! I totally agree. I used to be quite a Twitter evangelist. And, truth be told, I still think it has a place. And, maybe it’s about culling and listing and aggregating the specific content we need in order to maintain the communities that are rewarding to us, personally or professionally. I do think that with this evolution, the bots and echo chambers are likely to have less of a chance of survival.

  • KaryD

    @timotis Ah, Tim…you and kiethprivette think a like! You’re right – with change, we can either stand stubborn and refuse to bend, or we can adapt to it. Those who adapt well are most likely to survive. I so appreciate you jumping in to the conversation!

  • SoloBizCoach


    I tend to agree with you about this. I use twitter to get to know people that I want to get to know. But, it is a really inefficient communication tool. Sometimes it feels like my tweets are billboards in a ghost town.

  • The end was foreseeable in the beginning. After all, it is a fad: It’s grown and become something that seems valuable, and it has proved its value from time to time, but so many sites and services have come and gone, and who remembers them? With so much to choose from, it was inevitable that the big T would decline in the end.

    I may come back at some time in the future and laugh at my wrong analysis, but as far as I can see – I will be proved right.

  • KaryD

    @SoloBizCoach Great analogy. And, really makes me thing more about what @jaykeith said about Twitter becoming more of an “introduction” platform than an engagement one.

  • KaryD

    @DavidBennett Hum….two things… 1) I don’t think it’s a fad and 2) I don’t see a foreseeable end. Just a significant change. But, I could be proven wrong. 🙂

  • amandacdykes

    @KaryD Bots and echo chambers have no emotional connections and without that they will receive no attention in the long run. They will burn out, same reason I rarely get spam email, it doesn’t work and humans are too smart for that. So now just crossing my fingers it will eventually go back to community 🙂

  • @KaryD Yep, could be. I’ve just set this post in my ‘Things’ calendar for June 14, 2012 and we can carry this on then 🙂

    •  @KaryD  @DavidBennett Mmmmm… Twitter is still here. Better set the calendar for 2013….

  • KaryD

    @DavidBennett I love it! Let’s do that!

  • tkstrategy

    I like the article and I wonder what will happen now that Twitter is going to be such an integral part into the new iOS?

  • KaryD

    @tkstrategy Yeah, that remains to be seen. Again, it’s why I don’t think Twitter is on it’s way out – in fact, the opposite. It’s going to change a lot pretty soon. For better or worse.

  • thecitizeNY

    I think you nailed it.

  • It seems to me every online community is always saying the same thing. Things used to be better around here. Sometimes these communities were. Sometimes they weren’t. However, as people, we have a tendency to remember the good and forget the bad. I’ve heard these commented to no end on Facebook, Reddit, Digg, Forums, and the list goes on.

  • What you share in this post rings true. As more and more people start using these tools, the more it will become “bastardized” in our eyes. It would be important to remember that not everyone sees Twitter like we do, and it is understandable why many would choose to create noise or simply not use it. Twitter doesn’t do a great job showing users the benefits of their own tool.I’ve always found Twitter to be more valuable for listening than for publication. This may be why I follow only keywords and hashtags. The cream tends to rise to the top regardless of the subject. Value can be found, but as you suggest, we may have to digger deeper to find it.

  • SoloBizCoach

    @KaryD @jaykeith I totally agree about Twitter becoming an introduction platform. That is a great way to think about it.

    What are your thoughts about Facebook compared to Twitter?

  • frankrebecca

    I think you could replace the word “Twitter” with “the Internet” and have a compelling argument for the development of filters, social tools, recommendations from friends, etc.

    Because when I read your piece, it seems like you’re watching Twitter become like the rest of the web: Seedy undersides, hucksters trying to make a buck, and a small corner of value.

  • Ad_Chickadee

    Couldn’t agree with you more. Have been having this conversation with one of my Twitter followers. Totally miss the “real” interaction, dialogue, feedback with users I had last year to this – People aren’t on it as much or you get lost in the stream. I liked it more when I had less than 1,000 followers vs double that. Most people I don’t follow back these days…just too much spam 🙁

  • KaryD

    @TheMattBerman You’re right..and, perhaps I’m just a broken record contributing to the echo chamber.

  • ValeriaPrati

    Hey Kary, I created my Twitter account a couple years ago but I actually started using it only in the last few months. So I’m totally one of those newbies that will never experience Twitter they way you did. I can’t say much about the noise, it was already there when I started, and I’m still trying to deal with it. But I like to consider myself a little exception to the other 2 reasons you have been talking about. I am (or I’m trying to be) an active user even if I took interest just recently. I realized how powerful this place can be, for my job, for my interests, for networking, and even if you probably would never follow me back because I don’t make the cut (yet!), some of my tweets have been able to reach a few influencers, even if I’m definitely not part of their elite group. I got a couple of “…is now following you on Twitter” emails that made me say “wow”! All this just to say that there’s still hope for Twitter. Don’t give up! 🙂

  • KaryD

    @DaveMurr Every day I stumble upon some reminder that yes, we see this space so differently than most of society. I’m not sure if that makes me more or less sensitive to the changes I’ve seen. And, I love that you bring up listening. That’s a huge one for me and one that we talk to clients about constantly – listen first. Find out if you should be there and what you should say.

  • KaryD

    @frankrebecca Wow…unfortunately, I see your point. I guess we need to be better with developing filters, (both as humans and bots) across all channels in order to elevate the value.

  • timotis

    Kary and all,

    Here’s some good perspective from Jay Baer on Twitter having a stickiness problem. Think it’s definitely applicable to what we’re all realizing (Start the video at 1:32 and watch until 3:05)

  • KaryD

    @Ad_Chickadee I appreciate that you got my point in that it’s less about “new and more people, and more about changes I’m seeing with the interactions of those who’ve been in my network for a while. Not that I still don’t appreciate each one of them, but the landscape is changing and I’m sensing less engagement. On the flip side, I remain highly engaged with several, but it hasn’t scaled with the growth of my network.

  • KaryD

    @ValeriaPrati It really makes me happy to hear that you’ve found that value given your “later” start to the channel. It’s the value that I found, and still try to eek out as much as possible. And, I’ll clarify that as long as I sense someone is here to engage, like you, I’m more than happy to follow. I haven’t given up on Twitter, and I’m not going to leave it, I just sense change in our midst.

    Nice to connect with you, Valeria.

  • KaryD

    @timotis Yup. jaybaer hits the nail on the head with that one. “Victimized by your own Twitter participation.” So true. Also, “Twitter will become baked into a larger social phenomenon” ? Read Apple integration. Things are changing, and Jay, being the smartie he is, called it. Thanks for sharing, Tim.

  • KaryD

    @SoloBizCoach If you’d have asked me this six months ago, my response would not be what I’m about to say…but, I’m actually finding that FB provides a platform for closer communities and more active engagement. I don’t think it’s necessarily a sign that Facebook is winning the war, but certainly demonstrates the strengths/weaknesses of the two platforms.

  • ValeriaPrati

    @KaryD @ValeriaPrati Thank you Kary, it’s my pleasure! If Twitter is going to change, wherever it goes, this time I will be there to see it happening!

  • scottdeto

    Normal people (i.e. not online marketing people) are flocking to social networks but they pick one or two and naturally focus energy where they have more RL friends. I think in its current form, especially for normals, Twitter has maxed out. For people that have limited time and energy to spend on social, Facebook for personal and LinkedIn for business are winning.

  • Kary,

    Your point #2 is right on, though I think the “new” retweets are designed in a way that would reduce noise if people used it. Old-style “RTs” are still very prevalent. Too much so.

    With the new retweets, you can opt out without unfollowing someone.

    Twitter is what a user makes of it. “Unfollow” is a great tool. As are “lists” – which gives you the power of following someone without actually following them. Create a “Friends” list and you can change your timeline to only show your friends. Create lists for other interests.

    A wise application of lists, saved searches and “unfollow” can reduce noise in your stream quite a bit… if we could just make people use proper retweets…

  • StuArte

    @KaryD @jaykeith @kmskala

    I cringe a little when I read about “playing field for brands”. I have followed a few brands, just to see what happens. Some have a real person behind them. If it’s just another way of getting branded messages out, I ignore them. If I respond to them and they respond back and there’s a real person, that’s got potential.

    Maybe I’m weird – many years in advertising and marketing can do that to a person – but heck, I don’t to have a conversation with a BRAND. I can’t even believe I’m seriously imagining the prospect.

  • elraidor

    It’s just a tool and like all tools it’ll have it’s peaks and troughs and who know whether it’ll still be so popular in years to come – the concept it has established though is here to stay and is being built into many software tools today – witness all SBS software adding micro-blogging of some sort to their functionality.

    For me – the usefulness of Twitter depends on who you follow – someone who sends out say 10 Tweets a day just leads to a ‘SPAM’ like timeline that means you have to go to lists etc to keep track of it, so if you’re using it for business then your follow policy has to be thought out and not ‘you follow me so I follow you’. If someone isn’t tweeting content that is relevant to what you are trying to achieve then why follow? That doesn’t mean you can’t have some ‘general info’ follows in there but I must admit I’m picky and I tend to rely on just a few people – especially someone who is using Summify to colelct info that interests me.

  • StuArte

    @KaryD Twitter may not be the leading edge of social media, but I’m constantly delighted with the interactions I have there. Replies from people such as Charles Blow on the New York Times and Emily Bell (NYU?), interactions with musicians in Iceland, halting Brazilian lessons with a graphic artist in Brazil, conversations about psychology and neuroscience with people in the UK, Spain and the United States, not to mention chat with local people whom I see just occasionally.

  • niltiac

    @elraidor 10 tweets a day is not very many.

  • JayDolan

    So what? It’s a social network. It’s bound to change as they add users and work on monetization. If you don’t like how this one is, go find another. They’re a dime a dozen, and a new “hot” one pops up every week.

    You see Twitter with a rose-colored nostalgia, but you choose who to follow and what you read. You choose what to post. Sure, some people and businesses are spammy and way too self-rpomotional. But that’s happened with every method of communication since people figured out grammar and sentences.

    Be the change you want to see on Twitter. Teach people the right ways to do things. Complaining will get you no where.

  • dannystarr

    I think the problems are that the tools haven’t evolved fast enough to help me manage it the way I want to and help filter out the noise efficiently.

    I do think it’s just becoming more micro – meaning that it is better for smaller groups of followers, smaller lists and smaller interactions. I get the most use out of using it with people in my local network and to find out cool things locally.

  • KaryD

    @scottdeto Yes, I agree. And, constantly remind myself that when it comes to social media engagement, I’m far from normal. With this point #1 in the post, I think in addition to the people getting maxed out, brands too, will need to figure out if and how they engage and where. There’s still value, but the strategy might start to look a little different.

  • KaryD

    @dsimon Hi Dave! All very great points. Lists (trust me…I have a lot of ’em), filters, and yes…the all-mighty “unfollow” are all tools that need not be forgotten. And, I’m probably holding on to the “good o’l days” with my appreciation for the old RT. As with any change, the users need to adapt with it, or, well, you end up writing posts about how something sucks, like this one. 🙂

  • ruurd

    For me I hope it will grow away from being yet another channel to feed me commercials. FWIW in my case it gravitates towards a means to keep up with news I find interesting, friends I care about and people I want to follow for their opinion and even to exert influence on them. Any sign of twitter account being a robot or a write-only channel I block and report for spam without any regrets.

    Yes it is an echo chamber. Actually it looks like a network of echo chambers where people in that group rely on being able to tell others something without having the need of an immediate answer. Not interesting anymore for you internet marketing types? Good riddance and maybe you should start thinking about how to get my attention and keeping it. By tweeting things I am interested in. Bad example? The usual spam. Good example? Tweets from sourceforge on developments in a number of categories. Another good example? Traffic info vetted and entered by a real person.

  • KaryD

    @niltiac @elraidor I’ve looked at Summify but not used it. Nice suggestion. As with any tool, it really is the responsibility of the user to create the experience. You’re right – the concept is here to stay. We’re going to have to put up, adapt, or get out.

  • KaryD

    @JayDolan I hear you. And, point taken. I didn’t intent to come of like a whiney complainer…that’s why I said I’m just accepting the changes for what they are. And yes, in developing client strategies, the firm I work with is teaching and adapting at rapid speed to keep up.

  • KaryD

    @dannystarr Agreed. And, I guess we can’t blame Twitter for that, right? I mean, that’s the free platform we all jumped on. Maybe we need to build filters and improvements faster? Also – great point about the micro for a local network. I just read a post today on Social Media Examiner that touched on the importance using location to add relevance. Thanks for adding to the discussion!

  • KaryD

    @ruurd Yeah, I can see where you’d get sick of the internet marketing types…I know I do from time to time. I’m always interested to hear how people in other industries use and find value. Thanks!

  • KaryD

    @StuArte I think the only way a brand can survive in this space is to have a person behind it. It might make you weird, but it’s gonna make you far more effective. 🙂

  • KaryD

    @StuArte I’m happy to hear you still have constant delightment. Maybe I need to work harder to find that. Don’t get me wrong…I do have moments where I think, “Yeah…that’s what I love about Twitter.” Unfortunately, they haven’t occurred as often as they did a few years ago.

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  • girlygrizzly


    Hi there. I’m really new, maybe not in time (Jan) but in understanding. I am only NOW begining to understand Twitter and I can see the changes in my stream, just since I started.

    I have been thrilled when I find an interesting tid-bit, mine or sharing someone else, and someone talks to me. (WHAT a THRILL!) Now, the last few times this has happened…it’s like they just vanished. I am sorry I missed the way it was, because I am here to create a community. (or, just as good, be part of one)

    Thanks for a good read.


  • SurfingCoralSea

    What I really find interesting is the way ordinary people have come to Twitter to post uninteresting comments and thoughts with no value or with very bad judgment. I have always believed that the human psychological need for recognition has been the main driver and fuel for the millions using Twitter. More than 70 % of followers are marketers or small businesses pushing their own product or service and do not care about your own opinion therefore they are unable to determine if their marketing is matching the target audience. For those small groups and organizations which communicate thru Twitter, they don’t realize that the true communication is only found by way of the human touch; face to face because that is the only way you can read the body language and truly engage with each other. The old fashion way is the TRUE and Purest way, NOT using Twitter.

  • @SurfingCoralSea What is uninteresting to you or without value is sometimes quite significant to others.

  • girlygrizzly

    @SurfingCoralSea True communication is only found with caring. Sometimes it isn’t possible for people to meet people to get the chance to get to know them. GODsend- Twitter, LinkedIn, FaceBook and our favorite blogs. I have met and at least started to get to know people from all around the world. Some I consider to be true friends. That is the caring.

  • @KaryD @scottdeto this is very true, pretty much all of my twitter friends are not normal. LOL!! I really just wanted to say that and leave it, but truthfully, they are all in pr and marketing, and journalism/blogging. Facebook is far more mainstream.

  • I definitely have a love/hate relationship with Twitter. Some days are good and others… not so good. I’ll admit, part of my problem is not going in taking the time to create lists. I create them on the fly and add people on the fly, but it is all in the filters we create. We have the ability to control the quality of our newsfeed.

  • KaryD

    @SurfingCoralSea The psycological need for recgonition is why social media works in the first place. We want to be heard. Friended. Shared. Liked. And yes, that’s where, unfortunately, where many brands miss the opportunity.

    Yes, I suppose that technically, the purest way is to avoid it completely, but without change, we are stagnant. I think there’s a better option. And, admittedly, it starts with not getting too comfortable with these platforms in the first place.

  • KaryD

    @girlygrizzly That “thrill” ? I miss it, too. That’s what I’m talking about here. All I can hope is that it is or will exist, it just might not always be on Twitter. I’m happy that you have seen the good, and honestly, I do hope you stick with it. Despite change, there is still value.

  • KaryD

    @girlygrizzly I’ve been fortunate enough to have that experience as well. And, for that, I’ll always be grateful and am not looking to run from Twitter anytime soon.

  • KaryD

    @Lisa Gerber Absolutely – as users, we not only control but, essentially, create, our own stream. But, when the quality of engagement of the stream from which we filter shifts; or, when technology advances and the the platform itself changes, we have no choice but to adapt (even if we think it sucks).

  • patrickreyes

    @KaryD this a thoughtful post and something that I’m experiencing now not only with Twitter. Especially with your 3rd point. The authenticity and instant communication has gotten lost a little especially with people that have such a large following. I definitely see how tools like Twitter can be used for CRM and customer service but how does a brand effectively manage it once you cross the threshold of 20k, 30k or even 100k followers?

    Thanks again for this. It definitely makes me take a step back and evaluate how I’m using it and adjust.

  • KaryD

    @patrickreyes The longer you participate, and the more you engage, the larger your network will become. That’s just the nature of the game. It doesn’t stay the same, so I guess it takes more work to participate on the same level. Thank you for your comments – glad it gave you something to think about.

  • Just read Brian Solis on the Adoption vs. Awareness issue with Twitter, and while it’s a business problem for them, per some of your thoughts, I’m ok with it being a smaller or niche network. Not sure if it’s hit saturation.. just because the same thing has been blogged and tweeted 23 times doesn’t necessarily mean it can’t be reblogged and/or retweeted in a fun new way for a different audience of new readers. IDK but because of that feeling, I can see why those new to Twitter are struggling to make the cut: harder to see through the crap, like you said stand out above the noise.

    Echo chamber? True but I can and do change my stream, as I know where the unfollow button lives. The automation thing.. I’m a crazy nostalgic purist that doesn’t use it, but gets scheduling and other time savers used strategically. Not sure how many thought leaders I follow or stopped; I know Gini and a few others have big numbers and still engage. Again it’s about filtering and time management, all those tricks.

    I don’t mind the changes as much; I would welcome counterchanges. Like @dannystarr said the technology hasn’t adapted to give us better controls yet. For the nostalgic, maybe there will be a way to block tweets generated by an RSS feed or something more intuitive, that knows you’ve already seen and clicked on a RT and therefore, doesn’t show it again and again? And of course zap spammers before they even get going. Hopefully someday there will be a better app for that. For what it’s worth.

  • @KaryD Another huge factor in a lot of people’s complaints is DM spam, which is easily preventable (don’t follow people you don’t want to DM you) and multiplied by people who “follow back” or “auto-follow.” It’s the desire to have more followers that causes much of the spam issue. (Auto-follow and auto-DMing new followers with “thanks for the follow!” messages are huge pet peeves of mine.)

    As far as the new vs. old RT, consider this: The new style retweets have these advantages – they can be turned off on a per-user basis, they retain proper attribution. The old-style make it difficult to see who was actually saying something and it adds noise to mentions streams. (The fact they show up in someone’s mentions is the very reason many still use them, they want people to know they are retweeting them.)

  • MelissaArianaCase

    @KaryD between your and Amber’s posts this morning, I’m pondering all of this very much. I agree with her in that if we are encouraging others to embrace social and tap into what it offers, we must accept that the environment *will* change. It’s unavoidable. Change doesn’t have to be for the worse, but waxing nostalgic for the days of social media “yore” is understandable.

    I have long lamented that many of the so-called thought leaders whom I followed when I first started using Twitter (and such) have now grown followings so large that their “engagement,” so to speak, is virtually non-existent. They have become what they have, so long, spoken out against. That saddens me a bit, but turning the volume down on those accounts has allowed me to listen to voices that mightn’t be so loud, but that still have as much (or more) value to add.

    I realize, now, that I am rambling a bit, but I will say this: I love me The Twitters and ye olde Facebook. They’ve morphed and shifted and will continue to do so. Like REO Speedwagon, I shall roll with the changes. 😉

  • KaryD

    @startabuzz Hi there, lady. You’re actually a perfectly pleasant example that there are still wonderful encounters to be had on Twitter. They do still exist, ’tis true. I think we’ll see more on the horizon, but like you, I’m sure not going anywhere. Happy to have peeps like you to roll with.

  • Twitter is maturing, as can be expected. I think the reason it may be starting to “suck” is that it was way over-sold in the first place. It is not set up to be a particularly good community building tool – messages are short, fly by in a very time-dependent way, and it’s very difficult to form threaded conversations from the little tidbits (hashtags are a partial and kludgy solution). Twitter works well as a news ticker and that is what it is becoming – and more and more people are using it as just such a device. That may seem a big let-down from all the hype that surrounded twitter a few years ago, but that hype was just plain wrong, IMHO. It is becoming what it was set up to be. That’s still a useful thang – but different from the world-changer that was way over-sold.

  • ginidietrich

    Have you gotten any work done in the past 24 hours?! 🙂

    I have always said Twitter is going to become a bunch of PR people talking to a bunch of PR people. The problem is that we find like-minded people and we flock to them. Then we get tired of hearing the same stuff…the stuff that attracted us to them in the first place.

    There are times when I”m tired of Twitter, but I keep at it. What I’ve started doing is stepping outside the industry. I join chats that have nothing to do with me, my businesses, or my industry. I debate really intelligent people. It really has helped my Twitter experience evolve. But it’s hard work. Some days I do really well and some I fall back into what I know.

    But I will give you this: Twitter is MUCH different than it was in the early days. sarahrobinson and I were just talking about that. We used to have Twitter parties and do introductions and people would spin tunes. It was fun.

  • CandiceStone

    You have hit the nail on the head! I’ve been finding myself spending less and less time on twitter – a natural attrition because of what you have identified. Today for example I had 3 @ Mentions from Spam accounts – that’s just plain annoying!

  • primesuspect

    I totally disagree with you. It’s got a lot of room to grow, and we’re just starting to see the real possibilities. It’s a gateway to a million subcultures and those “elite” groups you mention.

  • Kary, I couldn’t agree more. Interestingly, Twitter is reverting back to what it was when I first joined many moons ago. Back then it was an RSS feed, people complaining about things or sharing what they ate, etc. But there wasn’t any real engagement. Then it shifted in 2009-2010 to being more about engagement. Now, it seems we are back to it being an RSS feed.

    That said, what we are seeing is the natural evolution of communities. Communities always ebb and flow and it’s something that organizations who use social media, networks and platforms will need to get used to as well.

    Personally, I spend more time on Facebook because it’s easier to have a conversation with threaded responses.

    Also, I think some folks in the social media fishbowl (our community) are getting bored. I know I am. I haven’t seen anything new in a really long time when it comes to social media. I would have thought by now we’d be having a different level of conversation, but that doesn’t seem to be happening in abundance. Maybe when that happens Twitter will start to flow again. 😉

  • @ginidietrich LOL! I used to be “DJ Harte Attack” or something like that. I’d throw up tunes from… Oh, my! I can’t even remember the name of the online station. Times have certainly changed!! Apparently, social media is like dog years… as I can’t even remember the name of the shiny object I used to love back in 2007. Heh.

  • KaryD

    @3HatsComm Exactly – need the filters, both human and software driven. It is, ultimately what we make of it and we change with it. Thanks much for your thoughtful response.

  • KaryD

    @wabbitoid You might have a point there. Perhaps we (I) had misaligned expectations. But, they were being met in the beginning, and still are now, just not as often.

  • KaryD

    @ginidietrich Absolutely, Gini. Glad you’ve seen similar things in the space. Thanks for allowing me the chance to talk about it here – you’ve got a fantastic community.

  • KaryD

    @primesuspect Gateway is interesting. Probably one of the shifts I’m going to have to get used to.

  • KaryD

    @BethHarte Thanks, Beth. You’re right – OUR communities are evolving, and maybe Twitter isn’t the space for them to thrive. Ebb and flow, I guess. I’d love to see a new level of conversation, but you’re right…people are tired. (Myself included,some days.) Like @ginidietrich said, this takes work. All relationships do.

  • @KaryD I am quite confident that the only reason that twitter met any expectations as a community tool was the incredible homogeneity of the early adopters. It’s far more diverse now and no longer the domain of a self-selecting “elite” with similar social/racial/income/age/politicalID demographics. I think it was quite obvious from the start that this could not sustain itself as it matured, but then again I saw how BITnet operated 25 years ago – which is to say very much the same way. Twitter could be stronger in the long run because of its increasing diversity, but it has to dump the elitist models that took hold even stronger than in other forms of social media. It’s for the masses now, and each new user will find their own appropriate use for it – or else it will slowly wither and die.

  • @ginidietrich sarahrobinson Like speaks to like… it’s very true about our similar interests bringing us together and then being the thing that gets old. It’s why I am TRYING to follow differently, mix up the blogs and chats, read other things, get out of this PR and SM rut. It’s hard b/c that’s what most interests me, or what I think (perhaps mistakenly) will give me the most benefit, return on my Twitter time. “It’s hard work.” THIS!

  • @KaryD @BethHarte @ginidietrich “Community isn’t something you <i>have</i>, like a pizza.”

  • @wabbitoid @KaryD @BethHarte @ginidietrich

  • @wabbitoid @KaryD @ginidietrich Sure it is. It’s exactly like a pizza. One day my community might be X another day it might be Y. Community is determined by the people involved and what they make of it. It’s like that old slogan “have it your way.” 😉

  • @BethHarte @KaryD @ginidietrich No. You are wrong.

  • @BethHarte @KaryD @ginidietrich Here it is – what I wrote almost a year ago to predict … well, a lot more posts like the one we are responding to:

    There is a difference between a “community” and a “scene”. The kind of casual association you describe does not make for a community, which is to say an institution with a strong sense of ownership among the participants. Flitting around from one scene to another is very, very different from placing your stake in the ground, i.e. being a “stakeholder”, which is the mark of community.

  • JenKaneCo

    @wabbitoid @BethHarte @KaryD @ginidietrich I’m with Beth on the community thing. I know her mostly from social and have grown to adore her…from social. She’s part of my professional community online. We’re all old married ladies. We don’t do “scenes” 🙂

  • ginidietrich

    @BethHarte I don’t remember, either. But it sure was fun!

  • KaryD

    @JenKaneCo @wabbitoid I’d have to agree. And, adore @BethHarte for the same reasons. It’s a community that started within social media and hasn’t let me down.

  • ginidietrich

    @3HatsComm That’s what I’m trying to do, too.

  • ginidietrich

    @KaryD @JenKaneCo @wabbitoid @BethHarte And, let’s be real, none of us would know one another without Twitter.

  • KaryD

    @ginidietrich @wabbitoid @BethHarte Absolutely. I never said I didn’t like Twitter. In fact, I absolutely love the connections I’ve made, which is why the inevitable change is disheartening. But, I’ll change with it because I’m not going anywhere. (Oh, and I did know that @JenKaneCo we go way back. Even lost our Twitter virginity together. 🙂

  • @ginidietrich @KaryD @JenKaneCo @BethHarte Let’s take a step back for a moment. We’re talking about a business here, which is to say an investment. Either you’re in business as Twitter or you are a business building something on twitter.

    Your investment demands a return over time. If you can get that return in a very short period of time, Mazeltov. If it takes a longer period of time, as most do, you have to have the platform continuing to function long enough to get a return on what you are spending.

    That’s why a community is essential no matter which side of this business you are on. If people simply move on before you get a return, what’s the value?

    If you do not encourage people to be genuine stakeholders then there you are much less likely to have your return. That is the difference between a community and … obviously you don’t like the word “scene”, but what else would you use to describe a social behavior that goes from one place to another? I’m open to whatever word you want to use.

    But please, it’s not “community”. It lacks the essential ownership if the allure fades as quickly as it has been for twitter. And that makes for lousy business – no matter which side you are on or what you want to call it.

    For any small business, the “regulars” always pay the bills. That’s what new media can develop far better than old media. That’s the power of it. Moving on to the next trend misses most of the key advantages that fit into any small business’ plan.

  • JenKaneCo

    @wabbitoid @ginidietrich @KaryD @BethHarte Well, call it what you will, for the last year, I pick up the phone or answer an email and someone says, “I follow you on Twitter, I need your help” and we get a new client. That’s our return. Some of these people I know, many I’ve never spoken to before. All I know is, the tool hooked us up, so something’s working there. We’d be fools to walk away from that. But we’d also be liars if we said that the changes in the tool always made up happy.

  • @JenKaneCo Ah, but you’re talking about a functional difference here, which is why I make the distinction between Community, Content, and Contact. You’re talking about a point of contact, which Twitter is excellent for. People run into the most interesting things just by sharing little tidbits. Content, for what it’s worth, has to be parked somewhere that does not have a 140 char limit (‘natch).

    Community? It can form on Twitter, since our gregarious standing-up chimp can make community just about anywhere. But there are far more natural places. If the biz in question is a bar, the center of Community will be in the bar itself – because Community always seeks out the most intimate place to form when it can. That means that Twitter, as a point of Contact, is totally subservient to the happenings at the bar which actually build Community in its natural location.

    Your mileage may vary, your biz may be different. They all are. But keeping Community close to where it needs to be and really investing in it (e.g., Gini’s comments on not relying on facebook as your website) is critical because Community is, by nearly any socilological definition, bigger than the people who make it up. It must be nurtured for it to blossom.

    Twitter just ain’t that. It’s an excellent point of Contact, yes. But that’s all it was ever designed to be. Communities that form in Twitter are an excellent testimony to the nature of our species but I wouldn’t invest a lot of dough in that.

  • I’m a bit slow to find stuff on my own site today, but this is what got me to ask people what *they* thought community was. I think we had a good discussion on this topic with some diversity (not enough for me, but I ask this same question in other places):

  • @wabbitoid I am wrong, huh? I guess seven years of developing, managing, participating in and dismantling communities doesn’t give me any insights. 😉
    @KaryD @ginidietrich

  • RyanMM

    Every day, I find that Twitter is as good or better than the day before. I can complain about some of the silly problems with the service, I can complain about people who I think are “doin it wrong!” but when it comes down to it, I get so much for every minute I spend on it that it’s the best value proposition around as far as I’m concerned.

  • Twitter is only as good as who you follow. As far as echo chambers, saturation and people not playing, that sounds like Facebook to me. Facebook is over.

  • RyanMM

    Every day, I find that Twitter is as good or better than the day before. I can complain about some of the silly problems with the service, I can complain about people who I think are “doin it wrong!” but when it comes down to it, I get so much for every minute I spend on it that it’s the one social network I couldn’t give up. Facebook, Linkedin, everything else pales in the shadow of Twitter’s utility.@KaryD – The biggest thing that jumps out at me is the point that to you, Twitter is beginning to suck. Twitter is going to be a reflection of the people you follow, end of story. If Twitter sucks, then the people you follow suck, for whatever reason. Is it the Thought Leaders? Find better Thought Leaders. If the old ones aren’t putting out content, if they’re not engaging, why follow them? Have old acquaintances and friends drifted apart? Follow new ones. If they ask why you unfollowed, you can point out that the last time they said hi to you was months ago.

    What makes Twitter so much better than all the other social networks is the asymmetry – Everyone who interests me may not be interested in me, and that’s OK.

  • @Lisa Gerber Lists are soooo cool. But I can never just sit down and finish creating my lists. But the tool itself is genius. Something about the implementation. I can’t figure it out but I’ve had “lists” on my to-do list for months. But once I log on, I just stare at my main feed. Oh well.

  • @RyanMM I generally agree with you. The increasing diversity of the population means I run into more surprising people all the time, meaning I’m constantly challenged. That’s very good, IMHO. Since I see Twitter primarily as a point of Contact, not a center of Community, that’s what I’m looking for – and I get it. But I do think that it’s starting to fail more often than it used to. 🙂

  • RyanMM

    This comment by @KaryD gives me some food for thought – Now, I joined the service in early 2009, so for me, the way I used Twitter was as a gateway to other things. The connections I made on Twitter were not solidified there, but in the communities that it lead me to. I’m beginning to suspect some of the thoughts on Twitter’s decline are from those active on the service before then, when Twitter wasn’t the gateway, but small enough to BE a fledgling community unto itself.

    That’s entirely hypothetical, because it’s tough for me to know what it was like based on the anecdotes of others. cc @primesuspect

  • If Twitter is an echo chamber for you — that is, the people you follow are tweeting the same stuff — then unfollow them. Pure and simple.

  • @BethHarte Regarding the threaded view of Facebook (which can resemble with a Greasemonkey script, btw), would your perspective be the same with blogs that have threaded comment systems vs blogs that have flat comments?

  • KaryD

    @Ari Herzog You’re right. That’s always an option.

  • RyanMM

    @BethHarte Why does there have to be anything ‘new’ in social media when there is a huge audience out there that hasn’t figured out how to take advantage of the existing tools yet? We’ve yet to scratch the surface of business use of Twitter, location-based services, and other existing tools.

  • KaryD

    @RyanMM You’re right – each of our experiences is unique to the network we’ve built. It makes me happy to hear you are finding it to be as good or better each day. Gives me hope!

  • KaryD

    @fitzternet Interesting. I’m actually finding quite the opposite, but, probably very unique to each of our networks. And yes – it’s all about the network we create.

  • @Ari Herzog You are not making a point. Regardless of whether a blog has “threaded” comments (like LiveFyre) or “flat” comments, the comments are still all in one place. I personally do not care for the lack of threaded conversations in Twitter.

  • KaryD

    @RyanMM I find value in your hypothesis, Ryan. I joined Twitter in 2008 (and, I know others here joined way before that) and you’re right – at the time, it was more of a community unto itself and yes, I did solidify relationships in the space. I credit Twitter with business contacts, friendships, business deals, learning opportunities and more. It’s just a lot different now, and takes more effort to find the gems. But, I haven’t given up.

  • @RyanMM I have been doing social media (for business) for over six years. I am bored with the “social media rules” people try to impart on others. I am tired of people who have been doing social media for 1-2 years acting as though they are experts. I expected by now that the level of conversation would have moved to an intermediate or advanced state. What can I say? It’s my personal perspective, it’s where I am. If I am not learning anything new or having advanced conversations, I am going to seek out where that is happening.

    Having been in this space a long time, one can defintely see the waves of new people diving in, learning, and blogging about what some people blogged about 3-4 years ago.

    Like I said, the communities ebb and flow and it’s what I see happening on Twitter, Facebook, blogs and forums.

  • @ginidietrich @3HatsComm Me, three! I have moved on to new areas of business and marketing.

  • @BethHarte @RyanMM Hahah Beth, you’ve become a Twitter Hipster! A Twipster? lol

  • @Lisa Gerber I’m the same with lists. I have a few, but I need to set aside a few solid hours to put together lists that will enhance my Twitter experience.

    I think we all get tired of it every so often. Like @ginidietrich said, there are days when I don’t want to tweet at all, but especially because it has become such a large part of my job, I force myself to make Twitter part of day.

    I feel bad admitting this, but sometimes I hope my Twitter following will just plateau! I know many people with tens of thousands of followers mainly just use lists, but I can’t imagine how difficult Twitter becomes to manage once you hit that large of a following.

  • RyanMM

    @BethHarte I sympathize with getting bored with the status quo. Hopefully waiting for the conversation to evolve won’t turn into waiting for Godot.

  • RyanMM

    @KaryD They’re definitely out there. I can’t speak to the way you use Twitter, but I find the value proposition really amps up when the online social media crosses over into the real world. There’s a great social community in Detroit that taps into a lot of different cross-section of interests, backgrounds, and occupations, and I find a lot of my new follows from these in-person gatherings rather than via Twitter itself.

    I also prioritize fun over everything else. If I’m not having fun, I always try and figure out why so I can fix it.

  • alimarno

    @KaryD @RyanMM Not really. At the time of inception Twitter was the same as any other Web 2.0 offering: a headless venture capital blunder built on the business model of hoping you’d luck out with some giant company buying your company for nebulous reasons based on pure speculation.

    Nothing’s changed with Twitter. It’s still the 140 char-limit piece of shit it’s always been, because to Web 2.0 developers it was somehow a good idea to emulate fake technological limitations of 10 years ago. It’s just that now people are — after much experimentation for which NO ONE at Twitter can take any credit — finally figuring out what it’s actually good for. And what it’s good for are momentary connections through long social chains. There never was a definable Twitter community to be lost, and there sure as shit wasn’t a garden path to anything that was actually interesting created within it.

    Twitter hasn’t changed. You just can’t use it to form some annoying seniority-based sense of self-importance.

  • @wabbitoid Wait, so let me get this straight… You are saying I am wrong because *you* went out and asked a bunch of people for opinions?

    How about reading Peter Block’s book “Community” or Smith & Berg’s “Paradoxes of Group Life” and then getting back to me about how wrong I am? The problem is that you didn’t ask anthropologists, sociologists, behaviorists, or ethnography experts what a community is. A community isn’t what a company or business wants to get out of it. If you setup a community for the sole purpose of value and ROI, that is not truly understanding community or social media. Social media was not created for the sole purpose of business. In fact, it’s the complete opposite. It’s about people connecting with people. That’s why it’s like pizza. People can order their communities any way they want to. cc: @KaryD @ginidietrich

    Business people need to truly try to understand the real social underpinnings of online media… Otherwise, their efforts will most likely fail. If there was ever a time to be customer empathetic, it’s now.

  • KaryD

    @alimarno Yeah…I do think that users morphed it into something it was never meant to be. And then, like me, are getting disappointed when it can’t keep up.

  • Kary, this is a great conversation to have with your clients. They need to understand that making an investment in social media also means being flexible and being able to flow with where industry, customer, analyst, etc. conversations and communities are occurring.

    Sometimes I think all of this online “stuff” gets them better prepared for more serious business conversations offline. Learning to listen can be one of the biggest hurdles…once they master that, well who knows what kinds of wonderful things will happen.

  • @JenKaneCo Well, thanks Jen! Let’s not forget that we also took the social thing offline, too. That matters when it comes to community. 😉 And yes, we are married old ladies. Heh.

  • @primesuspect Ugh! I hope not… Does that mean I need to wear bell bottoms and a big straw hat while listening to the Dead on 8-track? 😉 cc: @RyanMM

  • KaryD

    @BethHarte Absolutely. @JenKaneCo always tell our clients that taking the conversation online is making a commitment to their customers/stakeholders/prospects/employees and that in doing so, the intel they gather needs to in-turn shape the business. If they aren’t ready for that, then they’ve got work to do, first.

  • @RyanMM Ryan, I am a very patient person… Heck, I have been waiting for companies to understand the value of customer-centric marketing for 16 years. We will get their with deeper social media conversations, but something will need to trigger it. What it is, I am not sure just yet. Also, if I had to predict it, I think we will see private social media becoming for popular from a product innovation perspective. Time will tell.

  • KaryD

    @BethHarte @primesuspect @RyanMM Now that just sounds delightful. What can I say…i’m nostalgic like that.

  • @fitzternet That is interesting… I am spending more time on Facebook than Twitter these days. I guess it depends on when someone joins either. I can see FB being totally saturated for people who have been there since college.

  • @ginidietrich Gini, I thought we met in a bar?! 😉 cc: @KaryD @JenKaneCo

  • Rick_Now

    Kary – I hear you, but not sure all your criticism is valid/fair.

    1. How many people in this country DIDN’T watch The Soprano’s? Or eat at Olive Garden? Doesn’t invalidate those entities. Twitter isn’t for everyone, and never will be.

    2. It absolutely can be an echo chamber, if you let it. Find lists for areas that you don’t know about but are interested in. Follow those people for a while.

    3. The Circle of Life. People drop out, new people enter. I’m sure in high school and colleges around the country is the next Chris Brogan, @BadBanana and even @Sh*tmydad says. This year was my first time at SXSW and all I heard was how much better it used to be. I had a great time. I can’t control or worry about how great something was in the past, I just try to help make it better now.

    I’d be more interested in hearing your thoughts on how Twitter can continue to be great, rather than why you think it sucks.

  • MNHeadhunter

    Hey Kary,

    I know someone has me thinking when it takes 24 hours to reply…

    I came to Twitter as a place to hang out in Jan 2008. I flirted with it some in late 2007 but it did not stick with me. For me that was a more fun time than now. We shared stuff. We were not always so serious, worrying about branding or trying to look cool.

    Most people coming to Twitter are worrying about those things so I think some of the transparency is gone.

    As time has gone on I rely more and more on lists so much that when I follow someone now I try to put them in a category right away (if I can). Here are my current lists that I have a column for:

    All Stars – A “small” group I want to know what they are saying. These are biz & personal.

    MN Friends – similar to All Stars but a slightly larger group that I am not as close to

    MN – one step out from the above

    Recruiter/HR Minnesota

    Recruiter/HR National

    Careers – see what folks are talking about (although rarely is anything new)

    News – local and national

    Sports – most of my college football and ESPN stuff

    National – these are “cool kids” in the marketing/PR scene

    As Twitter has gained wider traction in the Recruiter/HR space there are trends. The national folks (and there are a lot of them now) are a lot like an echo chamber.

    There are now just enough local colleagues who are on to keep a dialogue going. This feels like it did when I first started Twitter. People talking to each other and sharing stuff. Very little echo, no “cool kids” and no egos. I can’t say that for the national scene.

    Twitter has been almost always a local thing for me and as you know we are blessed to have some really smart, engaging, funny and interesting users here in MSP. We use it for work, personal, staying in touch, etc.

    I think it helps that we see each other on occasion.

    Maybe it helps that my industry is mostly still trying to figure this out so we have less echo to go around but it is getting more frequent and louder for sure.

    OK, now I am rambling…

  • @Ari Herzog not really that “simple” for some of us actually. You see, there was a point when I followed the “herd” and followed back a lot of people. By the time I realized that I was getting past the point of meaningful engagement? I was past the point of meaningful engagement. Now, I have over 10,000 people on my “following” list. So how do I unfollow them without a) doing it en masse and losing a lot of people I really *do* want to be following – which means I have to start over and figure out *which* of those 10k are worth refollowing, or b) doing it one-by-one and doing a quick assessment of each.That second one? Let’s say I only took 30 seconds to click through to their stream, evaluate, either keep or unfollow and then move on to the next. If I had only 10k accounts to go through (I have more than that but have about twice as many followers – so I’m sticking with just eliminating, not adding) 10,000 at 30 seconds = 300,000 seconds -> divide by 60 = 5,000 minutes -> divide by 60 = 83.3 hours. So if it only took me 30 seconds to click through each, evaluate and move on, if I didn’t take any breaks and worked at it 8 hours a day non-stop? It would still take me more than 10 days just to look through them.Personally? I don’t find that simple.

  • @fitzternet that may be a function of who you followed on one platform vs. the other. For me, Twitter is a wall of sound, most of it useless, throw away information, but Facebook groups are becoming my ‘must check’ item.

  • @BethHarte @ginidietrich pretty sure it was – still one of the more useful sites for me. 😉 Friday night on Twitter was a different world then.

  • KaryD

    @Rick_Now Thanks, Rick. I certainly have reasons why I think it’s a good tool. Many which might take time to percolate as I watch these larger changes take shape.

  • KaryD

    @MNHeadhunter Hey, ramble away, my friend. I use lists, too, but sometimes wonder if I’m getting to narrow and missing the point? I guess, the answer to that could be that I had the wrong point to begin with, or, that my point needs to change with the landscape. And, yes, to each industry will be their individual growing speeds, pains, and success stories. Happy that you’re finding such great value.

  • Okay, I surrender. I’m going to give in and comment *before* reading the entirety of the comments. Ironically, it’s the massive length and depth of the comment section here that makes me more inclined to side with you on the declining usefulness of twitter.For about 2 years (2009/10) Twitter seemed to suck the life out of most of the comments sections I used to love. Instead of commenting, people were just RT’ing links and “sharing” them on Twitter. But I’ve seen a resurgence this year in the “long form conversation” like the one below.It turns out that when you scrawl graffiti on the giant Twitter-wall, it’s gone just as if someone spray-painted over your stuff – into the giant wall of noise. There are still many who haven’t noticed that Twitter is *disposable* media. Who do you know who says “oh! We were talking about this on Twitter a couple of months ago – let me go see if I can pull that up!”? But this comment? It will be Google-worthy a year from now, or 2, or even more. But 140 character conversations or sound-bite blasts? They are so much tissue in water…

  • KaryD

    @LucretiaPruitt Thanks for bringing a fresh perspective. And yes, there’s definitely some irony at work, here. 🙂

  • profkrg

    This is an interesting perspective for me. I was one of those late adopters of Twitter. I really didn’t see the point when I first got my account. Now I love it because of the networking opportunities. I can see the saturation argument. However, it’s still great for having a conversation with people who have like interests.

  • @Nikki_Stephan @fitzternet What I have done is created a couple lists. (I need to do more) and then I add people on the fly, as they appear in my newsfeed. It’s definitely a rainy Saturday afternoon project!!

  • digitalvision

    I did a mass unfollow and refollow a couple months ago and it really helped. It was influenced by an interview we shot at Future Midwest with Huffington Post writer Jason Schmitt – if you’re following the same old that everyone else is, you’re NOT going to come up with something original. It’s called “What the tech community can learn from Detroit Rock and Roll” and here’s the link.

    If you’re using Twitter not through the eyes of a communications professional but one who has a passion for something, it’s getting better than ever. See, I’ve unfollowed a lot of “thought leaders.” I don’t really need 50 tweets retweeting Mashable. What I need – and what I found my clients, my friends, and my soul need – are new ideas in the things I’m passionate in.

    Twitter is hitting the maturity point. Most people in the real world who talk about other topics than digital use it way different than the early adopters did, and that’s what’s needed. Find your true passions and go with that. Maybe some of these thought leaders should stop worrying so much about themselves as a “brand channel” and be more of a “idea channel.”

    After all, as a person the idea of perpetuating yourself as a talking robot seems completely antithetical to the whole original point of social media anyway, doesn’t it? I’ve reformed my usage to become an idea (and laugh) exchange – being a person. And it all falls into place. And it doesn’t suck anymore.

    p.s. – I’ve noticed the people who are really doing, really making waves in the social space – many are too busy doing it. The revolution that’s happening is beginning to not be tweeted as much as it was before for a litany of reasons – everything from the NDA, to the “I have too much to do with my client accounts,” to “I’m older now and I have a family to pay attention to,” to my personal favorite, “I wanna go enjoy sunlight and get my head out of my damn phone.” 🙂

  • MNHeadhunter

    @KaryD @MNHeadhunter I do not think you had the wrong point to begin with. I think this “thing” has changed and it feels different to you, me and many others. I frequently ask the “cool kids” who are the 10 people you follow that are the next “cool kids”. I get a lot of new, interesting information from them with a slightly different perspective. It adds “new life” to the experience.

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  • KaryD

    @digitalvision Great perspective. Thanks for sharing this, and the video.

  • allenmireles

    What a great post and comments. Thanks @BethHarte for sharing on Facebook, so I could join in. I love Twitter. Joined in 2007 and haven’t looked back. I agree that I notice the negatives that @KaryD points out in the post but I still find so much value in Twitter. However, I spend far less time on Twitter than I once did, partly because of work and partly because of the Facebook groups I have become involved in. I never saw this coming but the fact remains that the conversations are more satisfying and stimulating in the Facebook groups right now. Sigh…

  • KelleeMagee

    @KaryD I think you’re RIGHT ON here! (I could probably argue the use of the word ‘suck’ – though I assume that’s hyperbole designed to be a nod to the name of this blog.) But the broader point remains. Twitter is evolving & changing, and for those of you nostalgic for the old days, that may not be comfortable. Your observations are absolutely right on, the question becomes how to change it?

    As someone newer to Twitter, I’m sure that I have had a fundamentally different experience than you had when you started. Some of the ‘Twitterati’ (or Twit-lebrites, if you prefer) were probably easy to connect with back when you started … and 5,000 or 30,000 or 100,000 followers later, have simply been forced to tune out most of the noise – which I understand. And yet, the NEW magic is actually not being created by the Twitterati ( agreeing with @digitalvision here!) You’re torn between two worlds.

    I suspect that many people in your seat had a reality sneak up on them: You’re only one person and holy cow, that’s a lot of people to manage! And those people are needy! At the end, I believe QUALITY is still better than quantity. The noise? It’s controllable (it’s an ‘unfollow’ button). The fresh stuff? It’s out there – but hard to hear because of the echo chamber. The badge of honor of a followers list in the four, five, six digits is a double edged sword. (All those @ mentions?!?!) How many people can you legitimately interact with? Just like an intimate dinner party vs. a stadium concert — meaningful interactions and quantity of participants are almost always inversely proportional.

    Twitter is High School, a constantly rotating door of newcomers and those who are graduating/moving on. Each ‘class’ has their own personality, their own celebrities. Some of us Freshmen are pretty damn fascinating – but the Seniors are so absorbed in fawning over their own football team captain and chatting up the cheerleading squad’s latest accomplishment that they hardly notice what the Freshmen are up to.

    Just like High School, most Seniors are too busy to reach out to interact with the Freshmen (even when the Freshmen try). And accounts become less valuable as they begin to ‘graduate’ and move on to something else, and the Freshman become Sophomores … and so on. Circle of Life. Maybe some of the new freshmen will have equally meaningful, if different, experiences by learning from those who have gone before us. For me, that’s most certainly going to be a more selective and ‘juried’ approach, especially as I read Seniors’ reflections like yours. The TOOL is still powerful, but it requires a different level of management/energy/focus to create the magic you remember. Thanks for sharing your insights, and feel free to come hang out with the Freshmen anytime when you want to relive the ‘good ole days’ again. But we know you’re pretty busy.

  • KelleeMagee

    @LucretiaPruitt @Ari Herzog Lucretia – the problem that you admittedly created for yourself here is an EXCELLENT cautionary tale for us Freshmen! (FWIW, I saw a mention of “Tweepi” this morning as a great sortable/searchable/quality-based unfollowing tool … though I haven’t had to use it because I’ve been adding very very judiciously – based on ‘horror stories’ like the 10 days of work one you just shared).

  • Funny, I’ve been saying almost the same thing for the past couple of months. To me, everything about Twitter has changed since I joined in the Summer of 2009, but the biggest thing is the noise and who is generating it (myself included).

    It seems today’s “Thought Leaders” rarely engage on Twitter, but are happy to flood the timeline with scheduled tweets to remind us that they are still there. Problem is, the content is the same old, same old. Nothing new, nothing fresh. Just “yes, I’m still here” stuff. No thanks. I have just spent the past week (on and off) cleaning my account out. I’ve been unfollowing people who don’t engage but are happy to broadcast.

    There is one thing I would like to add to your list – there seems to be a lack of civility on Twitter lately. People are arguing, fighting and bullying others. I guess it was bound to happen, after all, you can’t be friends with everyone.

    “The thrill is gone.” Well, at least for me it is. In an effort to curb the amount of noise that I contribute to the stream, I have cut my time on Twitter way back, and I don’t miss it at all.

    Thanks Kary, very good post.

  • KaryD

    @allenmireles Yup – even with the negatives, there are sill good things happening on Twitter. And, I agree with you on Facebook. Never thought I’d say that, if you’d have asked me just six months ago!

  • KaryD

    @KelleeMagee First, THANK YOU for being the only one to realize that yes, my choice of the word “sucks” was hyperbole and hat tip to the title of this blog.

    I appreciate all of your thoughts. And, actually, in my opinion, it’s some of the “freshman” (as you say) that make Twitter worth sticking around for. I could have gone on about more of these things, but the post would have been too long. Alas, maybe a follow-up some day.

  • KaryD

    @Sherree_W Thank you. And yes…lack of civility, anywhere, is unfortunate. Fortunately, there are those who still make me feel good about humanity. 🙂

  • KelleeMagee

    @KaryD I get it – as these tools evolve and the group participating in the conversation changes, it becomes hard to recreate the magic honeymoon phase felt in the early days. I think your feelings are 100% a part of the natural life cycle, and good for you for actually acknowledging it! You know what they say, ‘better to have loved and lost than to have never loved at all.’ I submit that your ‘old Twitter’ (or parts of it) MAY still be out there — if you want to take the time & invest the energy to find it again. To grow the magic anew, we sometimes need to prune back dead wood and give the fresh green stuff room to breathe.

  • @LucretiaPruitt Why do you focus on the 2nd option and not the 1st? Look, you know who you engage with the most. So add them to a private list and then unfollow everyone. You can then refollow the people on your list, and continue pseudo-fresh.

  • @Ari Herzog Ah now, see… You made a huge assumption that the value of my Twitterstream is solely in “engagement.” if that were the case, then why follow anyone? I could just @ people and not worry about it. But that’s *not* why I follow other people – I love the quality of a stream that has multiple viewpoints. I refuse to use the List functionality on Twitter – it’s just the pretense that you are following people when you really aren’t. I also tried creating a “just listening” account once, spent some time trying to build from the ground up. That is what convinced me of the futility of it – my stream there was surprisingly predictable.
    It seems you are determined that there is a “simple” solution for everyone – I disagree.

  • @LucretiaPruitt I am a believer in the KISS method. I’m sorry you’re not.

  • margieclayman

    Back in 2007, when the economy was just beginning to go south, politicians and some economists were saying that we were talking ourselves into a recession. In that case, I felt it was rather irresponsible.

    However, in regards to Twitter and other facets of the online world, I really do think we are spreading negativity and then complaining about how negative the online world is. I’ve been very guilty of this myself. “Oh, the online world sucks. Now let me tweet out a post about how the online world is so dreadfully depressing.”

    I’m not taking a hit at this post at all – I think all of your points are valid. But I think we are leaning too much toward complaining and too little towards molding the online world the way we want it to be. If there is incivility, protest by being civil and tweeting as an example of how people should act on the platform. If you are finding the vibes too negative, spread some positive (of which there is a lot, by the way. Where else can you talk simultaneously to people in Boston, Australia, and Malaysia?).

    My feeling is that right now there is so much REAL awful stuff happening in the world – those of us who are lamenting how icky Twitter is geting just seem to be disconnected from the world as it really matters. The sad thing is that we could use our energy to mold Social Media into a tool for bettering the world, but I fear we are passing that opportunity up.

    My 2¢ – great post!

  • @Ari Herzog you made an assumption there in error. I am a huge believer in KISS – but it’s a design and development principal – not a process.
    You might note that I said “it seems you are…” where you went with “you’re not.”
    At this point the conversation seems to be devolving to a point where nothing of consequence lies in it. Let’s be done with it.

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  • prlab

    I never understood how you could follow 20,000 anyway. I’m extremely selective about who I follow, and who’s following. It’s like the rest of PR today: you have to target your niche market.

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  • KaryD

    @prlab Agree. Although, I do think it’s hard not to reciprocate a follow to someone who seems genuinely interesting or who works in my industry.

  • KaryD

    @margieclayman Point taken. And, you’re right…I could have said the exact same three things with a different twist and title, but I chose a title that paid homage to the tittle of this blog. Also…I wonder, with a more positive twist, would as many people have reacted and discussed? Interesting thoughts. Appreciate your 2¢.

  • I have never played the Twitter number game. I know many who do, but I see no point nor any advantage.

    I agree with you and when you are in a niche or same area of interest for awhile, you keep reading and hearing the same old stuff and get kinda tired of it.

  • @LucretiaPruitt @Ari Herzog I didn’t follow that many but there were times where I would follow all people from a list someone posted, like “60 best female bloggers”. Eventually I would realize the list is not something I want to follow, but I already followed 60 there and 100 on another blog and 75 on a third one.

    What I did then, I would just scan my twitter stream from time to time (I use Tweetdeck and this was my first column). I kinda remember images of the profiles easy so I would notice certain profiles always tweeting links or stuff I am not interested in.

    I unfollowed more than 500 people like this over time. I don’t sweat over it, just unfollow when someone posts stuff I don’t care about.

    With 10.000 people it will be a loooot harder, but you can always remove at least 3.000 of those just by looking at their profile images (rappers with no shirrts) or bios (no bios).

    Hope you manage to get through this, I don’t want you to spend 80+ hours doing it 🙂

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  • scottishwildcat

    @KaryD @prlab Those sorts of people go on a list for a while, for me… they have to earn a follow, otherwise the list is where they stay.

  • KaryD

    @scottishwildcat Interesting tactic…sort of an “audition.” I might have to experiment with that. Thanks for sharing!

  • DeafMom

    To me, Twitter is one giant party that I enter from time to time and scan the room for the interesting folks that I want to engage with. We have a conversation and then it’s time to leave the party for other things. I don’t ever see this going away– it all depends on who you want to hang with at the party. 🙂

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  • KaryD

    @DeafMom Oh, I don’t think it’ll go away, either. This style of communication is probably here to stay. To use your party analogy, it’s like small dorm-room parties have become big soirees with tons of food and a corporate sponsor here and there. Fun to be had, but different.

  • bernard

    @KaryD @prlab I actually have 3700 followers and only follow 200 at max. No time to hear the ramblings of ‘normal’ folks so to speak. I’m only interested in news for my magazine. They don’t expect me to follow them back either.

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  • ansinanser

    interesting read, still turning in my head. three first thoughts:

    (1) Saturate before using., or else the good stuff evaporates: Before Twitter became “The Twitter,” it was hard to figure out why (not so much how) to use the sucker. Even if it won’t become a dominant platform, the underlying concept is more accessible and will likely spread in ways more relevant to more folks.

    (2) Choosing between an echo chamber or a shadow box: Trickier. May be a lot of noise and haste to post, but there’s a comforting certainty attached to knowing something will stick, bounce around, and ultimately lead to connected dots; points of discovery; and means to stoke content nodes. Beats having only one source, one path, one voice to follow. When it gets to crowded by #hasbeenmetooits that’s a good time to put down stakes to improve or cut out to build community and channels elsewhere.

    (3) Engagement: Even trickier. Thinking there’s many deeper issues of purpose, expectations, and obligations for using such a service (too deep for mid-week). People will engage without ever truly committing. They can commit without every truly participating. They can participate without any true investment in the outcome. Won’t matter which place or space?

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  • provoque_uk

    Hi Kary 😉

    I agree with you on what you’ve said above. I also believe people are not producing new content but rather replicating or ‘refreshing’ top-tweeted articles. Is it the issue of time consuming? Maybe. But I do believe we can still largely benefit from following other peers from our industry.

    As I mentioned you in my e-mails before, I’m developing free web collaboration platform for PR and Media Members – Evoque (, which (I hope) will reduce repetitive and low quality content such as news releases and will help both media and PR pros to find their influential partners easier. Please forgive me for promoting Evoque here, but I guess this is the way to get your attention back 😉

    Have a nice day and let me know when you have a few minutes for a chat.


  • When I show and tell the benefits of social networking in classes I teach, the overwhelming number of questions about wanting to join or wanting to improve their online experience involves Facebook. Few ask about Twitter, if they even care.

    I sometimes wonder about deleting my Twitter account. I did it once in the past.

  • Twitter’s unfiltered Timeline has become nearly unmanageable as it is rapidly filled with Tweets. Especially during the busiest Tweeting hours, it seems that as soon as a Tweet hits the Timeline, it is forever lost in an infinitely deep Tweet abyss. To provide a comparison, Facebook’s Newsfeed is much simpler and easier to navigate, which might have to do with the algorithm designed to show posts from users you care about most.

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  • LauraFammy

    Twitter is a bit crazy with their system lol. I’ve been using the newer networks now, like tumblr etc. There’s this infant one too that is just really becoming my favorite.

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  • KaryD DavidBennett Mmmm… Twitter still seems to be around. I’ll mark my diary for next year now…

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