Rule #4: Have a Protector: during much of his career, Gretzky always had a protector. These players would take the hard hits intended for The Great One (think Marty McSorley or Dave Smenko), so he could do his job, and score goals.

While most of us don’t walk around with protectors, a best case scenario would be to look for a social media mentor; someone who can help guide you through the landscape with the knowledge they have already gleaned…so you can do your job to the best of your ability.

” When will you know enough to make a prediction about where social media is heading? Never, probably. The greatest athletes and leaders of our time know that the only way to guarantee failure is to do nothing at all.

That’s pretty much it isn’t it?
We all have the freedom to watch and learn and act on what we discover.

But! Are we watching and Learning for the purpose of dis-covering? Or…uncovering what’s there.
JohnRobbins