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Aug 01
2011
Guest

Three Tips to Becoming an Early Adopter

Joe HackmanToday’s guest post is written by Joe Hackman.

The fast-paced evolution of technology creates opportunities for any “average Joe” with some forethought and courage. It levels the playing field, and allows those who take advantage of it, to see accelerated success for their brand or cause.

Allow me to back this up with a few examples that I hope will encourage you to take your own leadership role in your journey.

In 1997, I left my job as a sales rep for a Fortune 500 company, to start my own IT services business because I saw the future need for this. Honestly, I am not sure what business a sales guy had starting an IT services company.

But I was passionate about it.

Two years later I had five employees and had contributed to several industry trade magazine articles and two books. My company was taking business from established but complacent service providers.

I credit that success to timing (Y2K anyone?) and my willingness to embrace and try new things.

Fast-forward a few years and this thing called social media is establishing its roots. In the beginning it was evident these socially tied web 2.0 technologies were going to continue to evolve but it was difficult to predict they would explode. Early adopters have risen amongst the ranks just like I did with the IT company. Many extremely successful social capital based brands have risen to the surface, and many others will continue to pop up along the way and you could just as easily be one of them.

With change there is always opportunity and that opportunity favors the nimble and adaptable among us; the early adopters. Early adopters are respected for their willingness to embrace what can be game changing technology early on and reap the benefits.

The day I joined Amplify was a pivotal moment for me in my social media presence. Within one hour of logging in to the site, I posted one of the first YouTube Screencast videos about Amplify. Suddenly, I was establishing connections with some incredible people and making the most out of my curiosity by creating a name for myself.

So you’d like to be an early adopter?  Here are a few ideas.

  1. Find new services to try. When you approach a new social network or web 2.0 website, dip your foot in the pool for a brief second and if the water feels good, dive in. If you follow more than 20 people on Twitter or read any blogs, odds are you will see a new icon or service mentioned every once in a while. Try it out yourself.
  2. Overcome your fears. Don’t hesitate to ask questions and most importantly, be fearless with your communication. I learned when I started hosting my podcast. There really is nothing to fear about reaching out to founders of social networks or other new media services. Wouldn’t you like to be one of the people who knew the founders of the next Twitter, Facebook or LinkedIn before their network grew explosively?
  3. Be willing to take a gamble. Lots of people rode the Facebook upswing, especially the people who embraced it when the Twitter people thought it was dumb and not cool enough yet (I know; I’m generalizing here).
  • There were people who dashed to raise their stock price on Empire Avenue and benefited greatly in the form of new connections and influence.
  • Quora saw the emergence of new big names who had embraced the site as it launched; before it experienced an extraordinary uptick in users late last year.
  • Perhaps most relevant today is the splash that Google+ has made with it’s very rapid adoption and zealous advocacy that has seemingly normal people pasting animated gifs of Facebook logos over the faces of individuals getting smacked around by Google+ logo adorned individuals.

Be nimble, be aggressive, be willing to try new sites and services and be fearless. If you are those things, you can become the leader of your own journey!

Joe Hackman is an entrepreneur, blogger, podcaster, and technology advocate. He founded IT services firm Managed Solutions in 1997 and is also CMO/CTO at a startup.

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Jane | Problogging Success 45 pts

Being an early adopter is cool but it is thrilling and bit risky at the same time. Especially as a blogger when we try new things everyday, we have to be bit patient about sharing the outcome. Sometimes the initial opinion on a product/service/technique will not be the same. We could change our mind. I've had quite some bloggers doing the juggling from recommending and not recommending.

hackmanj 331 pts

Jane | Problogging Success excellent point Jane. I've actually read several posts like that in the past couple of years. I like that we can go back and see people's track record. Over time some people distinguish themselves with their ability to assess the new services quite well while others seem to fall in love with everything :)

LynxToTweet 21 pts

I agree...its good to have some first hand knowledge of new tools. Remembering to use the ones that best fit into your strategic tool box but not getting to obsessed with ones that don't.

There is a danger that there will be a point of saturation. I hear this already with Google+. Too many networks that do generally the same thing and people being spread too thin and not bringing anything to the table except ghost shadows of themselves (through automated de-socialization). Like search engines did, sooner or later the stronger survive and we "settle" on these tools.

I think the key to what you are suggesting is that we keep agile and move with the times. Excellent post as always.

hackmanj 331 pts

LynxToTweet your point about the overload is well taken. I have not been able to blog as much as I'd like to for example, but I have people depending on me at work and home and they (especially home!) are my priority. I have been largely absent on Google Plus sans a few minutes every few days since the burst the first few weeks. I barely check Email or social networks on the weekends anymore. I am really trying to be pro-active about this issue. Thanks for your excellent comment. What Outposts are most important for you?

LynxToTweet 21 pts

hackmanj Interestingly enough, I really jumped into Facebook, Twitter and blogging when I decided to get a good grasp on social media. I work with small businesses and so I am always looking for a way to give them an edge.

I saw great power in making connections through Twitter and through commenting on other's blogs...rather than being as faithful to my own. Facebook actually remained somewhat personal for me, but I did try to get clients interested in my Page.

What I found is that my clients wanted to know about social media, but they were too busy to manage it themselves...and I knew I didn't want to turn social media into an advertising platform. So I decided to continue working on my core business and kind of let social media set for a while.

The interesting thing I found is that, just like regular human relationships, if you really do make good connections, those people are still there for you down the road. The connection is the important start, no matter the network, to me. Being there when needed and not fearing that you'll be forgotten is a great place to be. Twitter has helped me with that the most...and I still prize it as the best connector.

So, I love that there is variety in networks and several ways to get in touch. I think each can deliver a different experience. And I haven't experimented as much as I should, or been as consistent as I should (and I'm actually jumping from one personality @hannush to @LynxToTweet to get a new venture going - most likely considered a social media mistake)...but I am a journey guy, rather than an end result guy...I'm enjoying that way, and its a lot of fun building connections and taking strong relationships with you as you grow...even from network to network.

hackmanj 331 pts

LynxToTweet I am living proof that you made a good move making the jump to your new venture. By including your @ handle on Twitter I was able to identify (and follow) the account because we already have an established connection.

I wish I had "gotten" Twitter earlier, better late than never but that is one network that I feel I largely missed the boat on (as a self professed early adopter anyway!). I started in late 2009 and certainly have benefited but I felt Facebook was more important at the time.

One thing I do need to make more time for is commenting on blogs, I went from daily to weekly to whenever I can squeeze a few minutes in. All that changes of course when I have a post, I feel it is my responsibility to respond as timely as possible to blog comments otherwise why bother?

It is always a pleasure Hanush. I need to check out LynxToTweet more. Where should I start?

LynxToTweet 21 pts

hackmanj Joe, we are about the same on Twitter, I started a little late too...but better late than never. And you do an excellent job on responding. Its something I learned from Danny Brown...even if its just a "like" it shows you've been there and are listening.

The pleasure is all mine Joe. Thanks for giving me the chance to give a shout of for my new LynxTo web app. We had such a clamor for it when the word got out that we had to release the product before our branding was completely done...a good problem to have. If you go to the "Learn More" button on the home page of our new site ( http://www.lynxto.com/ ), I have a video from our Facebook Launch Party (another great use of Facebook) explaining the product.

Rather than another network, its a way to deliver people to your networks, which is what I feel the small business owner has been missing...a way to build a following so they are more passionate about investing time in them...we are excited about it.

Keep up the good work and posts. The quality is always high, so I'm not worried about the volume.

hackmanj 331 pts

LynxToTweet what a great idea Drew, I really like what you did with this App. The landing pages look very professional and most people don't have the time to build out pages like them on their own.

Thanks for your kind words, it's good to know I wasn't the only one late to the Twitter party :)

LynxToTweet 21 pts

hackmanj Its all about helping small businesses and people in a tough economy. If our government can't seem to do it, maybe we can with some creativity.

And better late than never!

CliffordBrownIII 6 pts

It's neat to know you Joe. To be one of those to first listen to an MP3 or understand the value of non-centralized p2p structure. it can be very frustrating to see how old industry hacks want to apply silly mechanical renditions of what was to what could be in the digital age. I find often that explaining what i want to people needs liaising especially the higher they are in an established tech field. It happens at parties and at network engaged experiences (think FB Party or Flash Concert). People take offence to saying that what is, can be made better. With Apple saying the US gov. is a bad lend i can only see this getting worse. We need to do a better job of making early adopters out of non computer users. Those who may have limited access. That will be the true judge of intuitiveness.

hackmanj 331 pts

CliffordBrownIII innovative thinking there CBIII. They do say that social media narrowed the "digital divide" are you referring to the under-privileged or the un-interested? Either way I can't disagree with what you're saying. The adoption rates among older generations of Facebook are pretty interesting. Thanks for your kind words and comment.

For anyone reading this CBIII and his Jazz band are featured in my start-up track for my Podcast. He's on the trumpet, it's in his genes, they have a great sound. Look up "The Brewing Company" if you're a Jazz fan.

CliffordBrownIII 6 pts

hackmanj Well neither. I was talking about the engineer crowd who thinks of themselves as current and smart for not becoming and early adopter. Let the sheep test it. It's uncomfortable sometimes but both Facebook and Google have forced change upon the audience they have built over time and grown for it. For instance... I wanted an app that would sync the play start time of multiple iTunes instances over a network.

I had a party. We had iTunes inside we had it outside people had it on their phones. The current protocols insisted on streaming the content to the device to sync play time. I was surrounded by engineers and just wanted someone to come up with something that i could use to sync the start time of a playlist to the system clock of the system running it. Since all the system clocks are pretty close to a second or two off it really seamed like an easy proposition. These are engineers who work at major companies and develop the stuff you use. They were so busy defending the current work arounds for what we have now that they missed the opportunity to be had. I find this allot within the fanboy based tech community. We have done a tremendous job of branding all this tech. We haven't done such a good job of closing those social divides. For instance the Mac vs PC commercials or android vs iOS. There is enough market share and pocket space for everyone to have whatever branding they like. seems to me we would do better to market to those outside of our target audience and develop products that would have a more centrist nature about them and their marketing.

hackmanj 331 pts

CliffordBrownIII ok, now I get it. So you mean you wish they would focus more on usable tools that solve our problems and less on being the most profitable/defensible technology property so to speak? It would be awesome if that was the case. It's easy to get caught up with what you think you should be doing and lose sight of what you really should be doing.

ginidietrich 5382 pts moderator

Did you also know that if you charge people for wisdom you've collected in 30 days also makes you an early adopter? Not that I have an issue with it. No, not at all.

Funny story - two years ago I was talked into writing a social media predictions blog post. I did not want to do it because I'm not an economist or predictor of trends. But, it turns out, when I did that (and again last year), it's one of our most highly viewed posts. And. I was right.

So, you're right. Stick your toe in and start talking about what you've learned. It works.

hackmanj 331 pts

ginidietrich hi Gini, I am looking forward to the podcast, I am looking forward to breaking down this concept a bit with you and dannybrown . :)

Where is the predictions post, can you share the link please? I'd like to read it.

ginidietrich 5382 pts moderator

hackmanj Sure, Joe! There were two: http://www.spinsucks.com/communication/communication-and-marketing-trends-for-2011/ and http://www.spinsucks.com/social-media/eight-social-media-trends-for-2011/

hackmanj 331 pts

ginidietrich so how did you know those would be the most popular? You are a genius ;)

ginidietrich 5382 pts moderator

hackmanj You're just now figuring that out?

EricaAllison 1190 pts

Joe, you are indeed a leader among the early adopters. You've definitely been one I watch for new insights and video tutorials on the latest and greatest. I think you were one of my first great finds on Twitter and definitely an influencer for me!

I think what's tricky for me is determining which new service to try, how much time to invest in it and making sure it adds value. I tried GoSquared for a while only to let it slip away once my free trial period was over. I couldn't see the value in it, based on the fact that I didn't miss it when it was gone. I also think I didn't fully understand its potential. That's the real key for me, putting enough time into the right tools or services to see its potential and then make sure I can integrate it into my daily routine.

Thanks for once again, making me think!

hackmanj 331 pts

EricaAllison thank you Erica! Your willingness to dig in and try different things plays nicely into this subject.

You make a valid point about determining which services to try and invest time into. We all have to juggle what we feel we have the time for and what seems to "work" best. I like how you gauge it based on how much you miss it, that's not a bad way to go. I would suggest though engage a new service with a bit more exuberance and work a little harder, I am curious to see what would happen if you did. My guess is someone like you could easily gain benefit from almost ANY social tool/network. Want to try and see if I am right? :)

Lisa Gerber 908 pts

hackmanjEricaAllison and ironically, it's hard to be the first on a social network and really get to know it unless well, your network is there! So it is an interesting dynamic. You definitely have to be able to find and connect with new people in that situation. You have to be able to work that room at the party where you don't know a soul.

hackmanj 331 pts

Lisa GerberEricaAllison it's surprising how easy it can be to do that when you're willing to put yourself out there. Think back to your time in social media Lisa. Was there ever a point where you got involved with an established community and really felt at home and welcomed?

I thought of another example after reading your comment. Back in the mid 1990's before I started my business I had a question about an Autodesk product, I found an IRC channel #autocad, the people were so cool and helpful I ended up spending a year or so idling in the # and occasionally joining the conversations.

LynxToTweet 21 pts

Lisa GerberhackmanjEricaAllison You have to have that trailblazing spirit...and an evangelist, once you find something you like...that is for sure.

Lisa Gerber 908 pts

LynxToTweethackmanjEricaAllison yep, a bit of the trailblazing spirit, yes. but you're right, Joe. It's SUPER rewarding when people you don't even know are so welcoming and receptive to your arrival.

Lewis LaLanne aka Nerd #2 47 pts

Hey Joe,

You made the statement in your post of... "Honestly, I am not sure what business a sales guy had starting an IT services company."

I believe most thriving companies have been founded on the back of people who've actually become proficient sales people. And, conversely, when their company gets mega successful and the founder retires or dies or leaves, this is when the company starts taking a turn for the worse because a bean counter or some other pencil pusher who thinks selling and marketing is beneath them takes over and with their total lack of understanding of the importance of sales and marketing they end up wasting money and resources on counter productive strategy and tactics.

The three early adopter ideas you ask people to embrace, I believe are all traits that all super star sales people possess which is why I imagine you've had the success you've had. Great tips and thank you for sharing them here!

hackmanj 331 pts

Lewis LaLanne aka Nerd #2 interesting perspective Lewis, I have not been able to observe that sort of thing personally but I have observed businesses that are successful in spite of themselves :)

alanbr82 24 pts

Great post but too late ;) I do believe there should be three other things, patience, coffee and google search will help you pass the rough spots. Google mainly to save yourself if things don't go as planned.

hackmanj 331 pts

alanbr82 I managed to survive most of those 15 years without the coffee, but once my son was born it became part of my needs and patience became even more so! Being able to research things via the Internet has been a great tool for sure, most of my help in the 1990's came from Internet Relay Chat though, not the internet/search. Thanks for your comment Alan, enjoy your coffee :)

alanbr82 24 pts

hackmanj Funny I didn't start drinking coffee until my daughter was born 15 years ago. In the 90's I was a product manager for Turtle Beach everything was through IRC, Compuserve or just figure it out on your own. People take for granted how much of an early adopter you where if you had a CD drive.

hackmanj 331 pts

alanbr82 we very well may have crossed paths then! Too funny Alan. I was on #windowsnt on Efnet (and a few other networks) also #netadmin/others. Turtle Beach had some great sound cards. Whatever happened to them?

alanbr82 24 pts

hackmanj Where eventually sold to Voyetra, they then changed the name to Turtle Beach. I believe they are doing well, providing mics and headsets to gammers. I am still doing some work with the founder on a new project for html5 and mobile. I like to stay in front it's the best place to lead from.

Conversation from Twitter

hackmanj
hackmanj

socialmedianer thanks for sharing my guest post!

EdpYouth
EdpYouth

jasonyormark not bad,that's cool of you,more tips are anticipated.

LynxToTweet
LynxToTweet

Glad to RT hackmanj Thx for the RT bsitko PatriciaJMoore pgeorgieva janesheeba kamkansas meltonthomas jocmbarnett ImaginePublicity

hackmanj
hackmanj

Thx for the RT/Mention bsitko PatriciaJMoore LynxToTweet pgeorgieva janesheeba kamkansas meltonthomas jocmbarnett ImaginePublicity

kamkansas
kamkansas

Good stuff! MT shellykramer Three Tips to Becoming an Early Adopter http://t.co/bVXFKI0 via hackmanj and ginidietrich

CyclingNirvana
CyclingNirvana

ginidietrich But your videos are always good stuff. I watch often. Thanks for that!

ginidietrich
ginidietrich

CyclingNirvana I know. :( I did it wrong.

CyclingNirvana
CyclingNirvana

ginidietrich Sorry Gini, light behind you in video was bad advice. Just sayin'. Hard to watch.

DoTime_WX
DoTime_WX

ginidietrich hackmanj Nice stuff, sure it's a gamble, but the Early Adopter's that hit their target will get the payoff. Thanks

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