Gini Dietrich

Top Five Stories for Week Ending Jan. 14, 2011

By: Gini Dietrich | January 14, 2011 | 
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Before I bring you the top five stories of the week, I want to wish a happy birthday to the best mom in the entire world…MINE! Happy birthday momma! I love you tons!

And, while not on the list of the stories you should read if you missed them, this morning I was listening to the recap of Ted Williams’s visit with Dr. Phil. Have you seen/heard it? It kind of disgusts me. Here this guy has an alcohol addiction, which causes him to hit bottom and become homeless. Then he’s gratified instant fame and, through that fame, is pressured to do things (in less than a month, BTW) that everyone else thinks is best for him. How much you want to bet he spirals again? Leave the man alone! Sure, he needs help. But give him a minute to catch his breath.

And with that, the top five stories of the week. As always, I’m always open to your suggestions for the following week so don’t be shy! Send them to me. If I think they’re terrible, I’ll just mock you incessantly.

5. A 98 Year Old Woman Writes Letter to the Bank. There is no other word for this than…hilarious! It’s pretty much what we all think and just don’t say.

4. Five New Paradigms for a Socially Engaged Company. I am almost reticent to post this Mashable article, but I agree with every point (which is pretty unusual for me) and have the hope that every professional will read it and instill its wisdom within your companies.

3. Why Brogan’s Bigger Ear Marketing Is Wrong. I never include a Spin Sucks post in the top five, but the reason I am including this one is because it not only caused huge debate, several other people blogged about it. Lisa Jenkins wrote, “Chris Brogan Is Misunderstood.” Erica Allison wrote, “Best Laid Plans.” And Martyn Chamberlin wrote, “The Worst Blogging Mistake You Can EVER Make.” If you’re not already tired of the conversation, I recommend checking all three out.

2. The New Rules of Branding Your Business Online. This Inc. article has nine tips for branding your business online, including whether or not to make some of it personal, using your company website as the hub for all social media efforts, and being consistent.

1. Culture Is King. They say from 1991-2000, the companies that had access to capital were the winners. From 2001-2010, the companies that had the most access to technology were the winners. And from 2011-2020, the companies with the best culture are going to be king. Read this article.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

  • Wow. Love that 98 year old woman! And Wow! How did my blog end up here? Thank you, Gini Dietrich! You Rock!

  • Wow. Love that 98 year old woman! And Wow! How did my blog end up here? Thank you, Gini Dietrich! You Rock!

  • Lisa_in_Denver

    This is a wonderful wrap-up list, and, Happy Birthday to your mom!

  • Lisa_in_Denver

    This is a wonderful wrap-up list, and, Happy Birthday to your mom!

  • HowieSPM

    I ordered your mom a gift from my home Galaxy. Should be here next Light Year.

    Look at you taking over the WHOLE Blogosphere. No wonder when I tried to publish it kept saying ‘Sphere Full’.

    Great Inc Linc! thanks

  • HowieSPM

    I ordered your mom a gift from my home Galaxy. Should be here next Light Year.

    Look at you taking over the WHOLE Blogosphere. No wonder when I tried to publish it kept saying ‘Sphere Full’.

    Great Inc Linc! thanks

  • ginidietrich

    @HowieSPM Global Domination. One day at a time.

  • ginidietrich

    @HowieSPM Global Domination. One day at a time.

  • ginidietrich

    @Lisa_in_Denver Thanks Lisa! I just saw the picture of your overlord! Scary!! 🙂 I love animals under the blankets. It always makes me laugh!

  • ginidietrich

    @Lisa_in_Denver Thanks Lisa! I just saw the picture of your overlord! Scary!! 🙂 I love animals under the blankets. It always makes me laugh!

  • ginidietrich

    @EricaAllison Well, you ended up here because you blogged about it, of course! xoxo

  • ginidietrich

    @EricaAllison Well, you ended up here because you blogged about it, of course! xoxo

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