Gini Dietrich

Top Five Stories for Week Ending Jan. 21, 2011

By: Gini Dietrich | January 21, 2011 | 
64

I’ve had one of those weeks that I thought, “It’s OK, Gin. Just get through the week and you can write the top five on the plane Friday morning.” But then the plane didn’t have WiFi and then I had a small fire to put out so now I’m writing this under serious pressure. Come on! I can do this! I have 20 minutes.

With no other introduction, following are the top five stories from the week that, if you haven’t already, are a must read!

5. Klout & Critics: Time to Close the Door or Kick It Wide Open? I belong to a Facebook group through which I was introduced to Lisa Thorell of Off the Grid PR and found this blog post. Coupled with a comment someone left on Facebook that his friends and family have no clue what his Klout score means and this begins to educate you on what is important and what is not.

4. How to Stop Being a Victim of Your Own Life. Yep, I love Harvard Business Review and this one comes from their blogs. While it talks about managing work/life balance as an executive, it’s applicable to all. There are four tips for taking control and not letting email and meetings and phone calls drive your productivity.

3. Social Media Gurus Feed My Mind Not My Body. One of my favorite tweeters, commenters, and bloggers is ex-pat John Falchetto, who is living in France. Recently an A-list social media blogger wrote about how to lose 20 pounds in one month, which was so far off his normal message (not to mention unhealthy) that lots of people are up in arms. I like John’s approach to the discussion.

2. Ten Questions Internet Execs Should Ask and Answer. Another story written for executives, but a good one to read if you work for a .com, have a .com client, or sell online. Really smart questions and things to consider in our day-to-day lives.

1. Google Launches Their Version of Groupon. Of course, this is the big news of the day…and really, is anyone surprised? If I were Groupon, I’d be sprinting to IPO before Google takes over.

With that, I wish you all a great weekend. And…

GO BEARS!!!!!!!!!!

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

  • EricPudalov

    Fun read as always, Gini! I’ll have to take some time out to actually follow some of your “Follow Friday” folks. And of course, the more I read, the more I learn, and the better chance I have at advancing in this field.

    By the way, I always find your anecdotes entertaining as well!

  • EricPudalov

    Fun read as always, Gini! I’ll have to take some time out to actually follow some of your “Follow Friday” folks. And of course, the more I read, the more I learn, and the better chance I have at advancing in this field.

    By the way, I always find your anecdotes entertaining as well!

  • LisaThorell

    Gini, thanks for mentioning “Klout & Critics…” Amazed that people can still dig a long-form blog post, eh? I like your weekly excerpts here – very cool.

    Have a fab weekend – and – GO BEARS TOO! (we’re talking the CAL BEARS vs UCLA right?)

  • LisaThorell

    Gini, thanks for mentioning “Klout & Critics…” Amazed that people can still dig a long-form blog post, eh? I like your weekly excerpts here – very cool.

    Have a fab weekend – and – GO BEARS TOO! (we’re talking the CAL BEARS vs UCLA right?)

  • Hi Gini, thanks for mentioning my post where I happen to ‘disagree’ with an A-List blogger. Have a great weekend!

  • Hi Gini, thanks for mentioning my post where I happen to ‘disagree’ with an A-List blogger. Have a great weekend!

  • Thank you for introducing me to @LisaThorell and her very well researched and executed post on Klout and Kicking the Door Open. Just took a few minutes to speed read her post and will go back later to re-read and link up. And I just recently got introduced to your favorite Ex-Pat @johnfalchetto and already look forward to his posts. Great line-up as usual. Enjoy your weekend!

  • Thank you for introducing me to @LisaThorell and her very well researched and executed post on Klout and Kicking the Door Open. Just took a few minutes to speed read her post and will go back later to re-read and link up. And I just recently got introduced to your favorite Ex-Pat @johnfalchetto and already look forward to his posts. Great line-up as usual. Enjoy your weekend!

  • Hey Gini! #4 is awesome! I’m excited to check the others out. I think the Packers are going to win, so if they don’t, be sure to rub it in my face. Thanks for the links!

  • Hey Gini! #4 is awesome! I’m excited to check the others out. I think the Packers are going to win, so if they don’t, be sure to rub it in my face. Thanks for the links!

  • HowieSPM

    I am still not sure I an rah rah yet about Mary Meeker or Henry Blodget. We all fib but they were so outright deceitful. But the Economist wrote me back because a few years ago they quoted Henry and said everyone deserves a second chance. Jury is still out. BNet which he owns gave a 10 ten people in media and included him LOL.

    As for Mary her questions are sound but a bit random. All over the place and doubt many online brands have to worry about all of them. Technically she is an expert. But she works for a VC now who tend not to be visionaries themselves they are just good at investing in visionaries!

    Great post on Klout very detailed. Most of the Social Influence pushers benefit from it in a monetary way. It benefits these brands to push people to share more or live lives on line for all to see. Yet I bet less than 3% of all digital communication is visible on line. With most Facebook chatter private and only 20mil tweeters using Twitter each say world wide at most. That was really well presented.

    BTW The Bears have a Klout scores of 71 the Packers 77. Lets see if Klout holds true!

  • HowieSPM

    I am still not sure I an rah rah yet about Mary Meeker or Henry Blodget. We all fib but they were so outright deceitful. But the Economist wrote me back because a few years ago they quoted Henry and said everyone deserves a second chance. Jury is still out. BNet which he owns gave a 10 ten people in media and included him LOL.

    As for Mary her questions are sound but a bit random. All over the place and doubt many online brands have to worry about all of them. Technically she is an expert. But she works for a VC now who tend not to be visionaries themselves they are just good at investing in visionaries!

    Great post on Klout very detailed. Most of the Social Influence pushers benefit from it in a monetary way. It benefits these brands to push people to share more or live lives on line for all to see. Yet I bet less than 3% of all digital communication is visible on line. With most Facebook chatter private and only 20mil tweeters using Twitter each say world wide at most. That was really well presented.

    BTW The Bears have a Klout scores of 71 the Packers 77. Lets see if Klout holds true!

  • LisaThorell

    Hey HowieSPM , Appreciate the compliment on the Klout article. Just wanted to say that i have the highest respect for Mary Meeker. When she says mobile marketing is right on a hyper-explosive pt (eg. our smart phones = our wallets/ payment systems) that’s important. She’s data-intense and you just gotta luv that.

    Also thanks for cluing me in that most FB chatter is private. You mean this stuff i do with Gini is typical? Oh Lawdy…

  • LisaThorell

    Hey HowieSPM , Appreciate the compliment on the Klout article. Just wanted to say that i have the highest respect for Mary Meeker. When she says mobile marketing is right on a hyper-explosive pt (eg. our smart phones = our wallets/ payment systems) that’s important. She’s data-intense and you just gotta luv that.

    Also thanks for cluing me in that most FB chatter is private. You mean this stuff i do with Gini is typical? Oh Lawdy…

  • Ouch – what’s with the assault on the eyes and the big bold writing??? 🙂

  • Ouch – what’s with the assault on the eyes and the big bold writing??? 🙂

  • HowieSPM

    @LisaThorell Hi Lisa! I agree that Mary knows technology. And mobile marketing solutions is part of my business she was dead on there. My concern with mobile is the faction trying to turn people’s phones into places for push advertising where you don’t ask for it via satellite. I use the example of email. Sign up for enough stuff it all becomes spam. But using mobile to initiate with brands, stores etc is going to be very powerful for consumers and potentially scary for retailers.

    Just think I can go to best buy and look at big screen tvs. I can instantly check competitors prices nearby or online. What if I tell the manager I found that $1000 TV for $850 down the street but I want to buy from Best Buy right now. And btw see my phone is ready to complete the purchase?

    I hope we get to where we can check even mass amounts of prices at stores like Macy’s or SuperMarkets to keep pricing honest. Will be fun! =)

  • HowieSPM

    @LisaThorell Hi Lisa! I agree that Mary knows technology. And mobile marketing solutions is part of my business she was dead on there. My concern with mobile is the faction trying to turn people’s phones into places for push advertising where you don’t ask for it via satellite. I use the example of email. Sign up for enough stuff it all becomes spam. But using mobile to initiate with brands, stores etc is going to be very powerful for consumers and potentially scary for retailers.

    Just think I can go to best buy and look at big screen tvs. I can instantly check competitors prices nearby or online. What if I tell the manager I found that $1000 TV for $850 down the street but I want to buy from Best Buy right now. And btw see my phone is ready to complete the purchase?

    I hope we get to where we can check even mass amounts of prices at stores like Macy’s or SuperMarkets to keep pricing honest. Will be fun! =)

  • HowieSPM

    @DannyBrown You didn’t see last weeks poll? We voted for bogger bolder fonts.

  • HowieSPM

    @DannyBrown You didn’t see last weeks poll? We voted for bogger bolder fonts.

  • @HowieSPM “Bogger”?

  • @HowieSPM “Bogger”?

  • HowieSPM

    @DannyBrown yes Bogger. Its ‘Bigger’ but with a ‘Blue Font Color!’ 😉

  • HowieSPM

    @DannyBrown yes Bogger. Its ‘Bigger’ but with a ‘Blue Font Color!’ 😉

  • LisaThorell

    @HowieSPM Gotcha. O-Kay –i guess her slide deck is a bit thick (I tend to over defend “data pigs” Mary never makes a pt without putting up a chart or data to support it. I’m one too.). On the unfortunate push advertising future on phones- yes yuck. And we will have the “Boost my Klout score” bots (prob by next week ). It seems the more intense furor there is for a new technology (shopping-by-cell-phone or Klout, SEO juice for link building leading to linkfarms) there’s all this collateral damage of spam product – accelerators,boosters, cheat, push-to-the-head-of-the-line- to get in on the early and short-cycle market demand. We have Moore’s Law — i guess there’s some kinda Spam Law operating. ;-(

  • LisaThorell

    @HowieSPM Gotcha. O-Kay –i guess her slide deck is a bit thick (I tend to over defend “data pigs” Mary never makes a pt without putting up a chart or data to support it. I’m one too.). On the unfortunate push advertising future on phones- yes yuck. And we will have the “Boost my Klout score” bots (prob by next week ). It seems the more intense furor there is for a new technology (shopping-by-cell-phone or Klout, SEO juice for link building leading to linkfarms) there’s all this collateral damage of spam product – accelerators,boosters, cheat, push-to-the-head-of-the-line- to get in on the early and short-cycle market demand. We have Moore’s Law — i guess there’s some kinda Spam Law operating. ;-(

  • JGoldsborough

    @HowieSPM @DannyBrown LOL, I needed a bogger font the other day :).

  • JGoldsborough

    @HowieSPM @DannyBrown LOL, I needed a bogger font the other day :).

  • JGoldsborough

    HBR is quickly becoming one of my favorite publications and resources. Unreal content. And I think Groupon is going to wish it had taken that initial Google offer a few months back. I still wouldn’t advise most clients to use either solution.

  • JGoldsborough

    HBR is quickly becoming one of my favorite publications and resources. Unreal content. And I think Groupon is going to wish it had taken that initial Google offer a few months back. I still wouldn’t advise most clients to use either solution.

  • @JGoldsborough @HowieSPM Maybe it’s what the writing on toilet walls is written in?

  • @JGoldsborough @HowieSPM Maybe it’s what the writing on toilet walls is written in?

  • ginidietrich

    @DannyBrown OMG! Seriously! I just now saw how obnoxious this post is. HAHAHAH! That’s what I get for writing a blog post in 20 minutes, with nerves rattling me about speaking in front of 300 people (largest group for me so far). I’ll fix it.

  • ginidietrich

    @DannyBrown OMG! Seriously! I just now saw how obnoxious this post is. HAHAHAH! That’s what I get for writing a blog post in 20 minutes, with nerves rattling me about speaking in front of 300 people (largest group for me so far). I’ll fix it.

  • ginidietrich

    @DannyBrown OK. I think it’s fixed. At least on this one.

  • ginidietrich

    @DannyBrown OK. I think it’s fixed. At least on this one.

  • ginidietrich

    @JGoldsborough I wouldn’t advise clients to use Groupon or Google, either. But you’re right…I think they’re going to be kicking themselves for not taking the $6B. I would.

  • ginidietrich

    @JGoldsborough I wouldn’t advise clients to use Groupon or Google, either. But you’re right…I think they’re going to be kicking themselves for not taking the $6B. I would.

  • ginidietrich

    @LisaThorell For future reference, @HowieSPM is rarely serious.

  • ginidietrich

    @LisaThorell For future reference, @HowieSPM is rarely serious.

  • ginidietrich

    @HowieSPM I guess Klout was right about yesterday’s game. And Cutler now has a Klout score of 2.

  • ginidietrich

    @HowieSPM I guess Klout was right about yesterday’s game. And Cutler now has a Klout score of 2.

  • ginidietrich

    @JonHearty I am so sad. I sat on my couch for 30 minutes after the game ended in dismay. There might have even been tears.

  • ginidietrich

    @JonHearty I am so sad. I sat on my couch for 30 minutes after the game ended in dismay. There might have even been tears.

  • ginidietrich

    @EricaAllison @LisaThorell @johnfalchetto So happy to introduce you to Lisa and John, Erica!

  • ginidietrich

    @EricaAllison @LisaThorell @johnfalchetto So happy to introduce you to Lisa and John, Erica!

  • ginidietrich

    @johnfalchetto HAHAHA! I read this comment while on a plane and I thought, “Did I really write that?!’ I see now I did not, but that’s freaking hilarious!

  • ginidietrich

    @johnfalchetto HAHAHA! I read this comment while on a plane and I thought, “Did I really write that?!’ I see now I did not, but that’s freaking hilarious!

  • ginidietrich

    @LisaThorell Yes, yes. We were talking about Cal.

  • ginidietrich

    @LisaThorell Yes, yes. We were talking about Cal.

  • ginidietrich

    @LisaThorell BTW. My great aunt went to Cal so I know the fight song. It’s pretty scary.

  • ginidietrich

    @LisaThorell BTW. My great aunt went to Cal so I know the fight song. It’s pretty scary.

  • ginidietrich

    @EricPudalov LOL! Thanks Eric! I was a bit stressed and VERY time crunched!

  • ginidietrich

    @EricPudalov LOL! Thanks Eric! I was a bit stressed and VERY time crunched!

  • LisaThorell

    @ginidietrich Yeah – the first time i saw the shamanistic ritual waving, “Go Oski Bear…” I was frightened. Not your usual sport fight song, more like a Native American burial chant. WTF?

  • LisaThorell

    @ginidietrich Yeah – the first time i saw the shamanistic ritual waving, “Go Oski Bear…” I was frightened. Not your usual sport fight song, more like a Native American burial chant. WTF?

  • ginidietrich

    @LisaThorell It IS ritualistic, though. And I’m passing it down to my nieces and nephews…even though none of us went there.

  • ginidietrich

    @LisaThorell It IS ritualistic, though. And I’m passing it down to my nieces and nephews…even though none of us went there.

  • LisaThorell

    BTW, Gini, happy to learn about @johnfalchetto and his blog http://www.expatlifecoach.com/blog/. I poked around his blog and think (what he seems so close to) a ‘talent agency” of SM people who have global perspectives (luv’d the story about the woman who started the SM agency in Dubai) is just the hottest hot hot hot. Will tweet him!

  • LisaThorell

    BTW, Gini, happy to learn about @johnfalchetto and his blog http://www.expatlifecoach.com/blog/. I poked around his blog and think (what he seems so close to) a ‘talent agency” of SM people who have global perspectives (luv’d the story about the woman who started the SM agency in Dubai) is just the hottest hot hot hot. Will tweet him!

  • LisaThorell

    @ginidietrich Okay- as much as you are scaring me too with this, i guess our Oski chant is good juju/ a mitzvah for young children who – one day – may grow up to be geeks. 😉 Everyone needs a fight song.

  • LisaThorell

    @ginidietrich Okay- as much as you are scaring me too with this, i guess our Oski chant is good juju/ a mitzvah for young children who – one day – may grow up to be geeks. 😉 Everyone needs a fight song.

  • @LisaThorell
    Hi Lisa, interesting perspective the ‘talent agency’ for SM people with global perspectives. I have never looked at this way. I do work with many who have little knowledge of SM but all have the ‘pissed off’ gene.
    Thanks for sharing. Having worked in a PR agency (back in the dinosaurs era) I find your approach with Off the Grid, a refreshing take on what many PR agencies still do.

  • @LisaThorell
    Hi Lisa, interesting perspective the ‘talent agency’ for SM people with global perspectives. I have never looked at this way. I do work with many who have little knowledge of SM but all have the ‘pissed off’ gene.
    Thanks for sharing. Having worked in a PR agency (back in the dinosaurs era) I find your approach with Off the Grid, a refreshing take on what many PR agencies still do.

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