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Gini Dietrich

Top Five Stories Week Ending December 3

By: Gini Dietrich | December 3, 2010 | 
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If people around you have the flu or strep right now, amp up your immune system! I’m serious. This stuff is bad. I haven’t been this sick in 10 or more years or for this long. It’s been an entire week.  I can’t even get on my bike.

Take extra vitamins and drink OJ (or mimosas – great idea, Howie Goldfarb!) daily! Also, I learned yesterday that you’re not supposed to use Vicks on your nose (so says the jar), but man does it feel good! I’d ignore them and listen to me if you do get sick. I mean, all of our moms used it on our noses and we didn’t get high from it (or did we?). It’ll be the only pleasure you have for days.

And with that advice, here are the top five stories for the week ending December 3, 2010.

5. Michael Jordan “Responds” to LeBron James. If you haven’t yet seen the mash-up of three Michael Jordan Nike ads and the LeBron James commercial, it’s a must watch. The only thing that would make it better is if MJ really created a video in response to the spoiled and arrogant basketball player (who was booed through all of his warm-ups in Cleveland last night).

4. A Bully Finds a Pulpit On the Web. People say I’m honest to a fault and now I’m beginning to realize why. I hate to give this guy any more publicity so I’m not going to name the company. But the idea that you use bad publicity and negative reviews to boost your sales is just insane to me. It’s a long read, but a must read. The only good news is that Google is reviewing its algorithms now to be sure this doesn’t happen anymore.

3. When PR Has Its Head Up Its Ass. I rarely post blogs in this weekly update that aren’t universally applicable, but this one from Danny Brown is so good (and upsetting, as a PR pro) that everyone should read it, no matter your profession. If you are in PR or marketing, if you blog, if you hire PR or marketing professionals, or if you do any blogger relations, please, please, I implore you. Read it.

2. Is Google Making a $6B Mistake? I’m not going to lie – an entrepreneur who isn’t yet 30 selling his two-year-old business for $6B is fascinating to me. And I’m a bit envious. So to say I’m obsessed with the happenings this week coming from the Groupon camp is putting it mildly. Six. Billion. Dollars. That’s just insane money. You can’t spend, or give away, that much money in your entire lifetime. But this Harvard Business Review writer thinks Google is making a mistake. I think I would have taken the first offer ($2.5B) and run!

1. Spanish Woman Claims Ownership of the Sun. Yep. You read that correctly. A Spanish woman went to her local notary and filed for ownership of the sun. And got it. As evidence, here is the picture of her proudly displaying her certificate. She plans to charge for your use of the sun so you’d better figure out which subscription you’d like to buy.

Have a great weekend! Oh…and only 21 more shopping days!

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

7 comments
JonHearty
JonHearty

Feel better soon, @ginidietrich ! The LeBron video was awesome and I'm glad you shared the link because I've never seen it. He is amazing; despite all of the criticism he is taking, I think he is learning and growing a lot as a person.

3HatsComm
3HatsComm

Gini, You always find the good stuff. I read that NYT story last week, shared it.. couldn't believe someone rigged the game via deplorable marketing practices. Not sure about owning the sun, but I'm with you.. I'd take my $2.5 billion and said, "so long, suckers." ;-)

aflandry
aflandry

The notary who granted the ownership of the sun is stupid.

Everyone knows that the sun is owned by Mr Burns.

And he have the best lawyers.

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