13
57
Yvette Pistorio

Tracky: A Smarter Content Calendar

By: Yvette Pistorio | April 18, 2013 | 
76

Tracky- A Smarter Content CalendarI love editorial calendars.

They help you plan better and outline exactly what needs to be completed.

They are my lifeline.

These days we have to account for so many things: Web content, news releases, blogs, social media, email marketing – I can make the list longer, if you wish.

I read a post on the Bad Pitch Blog written by Sarah Evans, chief evangelist for Tracky, a few weeks ago about how to create a smarter editorial calendar.

I was intrigued because I was building a social media content calendar for a client and I could test it out with Arment Dietrich.

Now I know Tracky has been around for a while, but I never gave it a chance.

So I sat down and completely geeked out.

It’s a great collaborative tool AND it’s free. You can create Google Docs within Tracky and it becomes an attachment everyone assigned to a “track” can access.

You can assign topics to certain team members to create the content, add deadlines, and edit in real-time. You can include images, videos, or other supplementary content. And you can have discussions within Tracky.

How to Set Up a Calendar

Here’s how I created a social content calendar for Arment Dietrich.

First I created a Spin Sucks group so I can invite my team.  Within that group, I created “tracks” using the day of the week and the general topic for that day. Once you fill in your content, click “create track.”

Tracky post image 1

Once you get a few tracks set up, it will end up looking like this…

Tracky post image 2

Another way you can organize it is by social network, which is what I did for my client.

If you want to plan ahead as far as social media content, you can create “subtracks” which are stored in a “parent track.” I’d use this when there’s something you post regularly. For instance, every week we announce the Facebook Fan of the Week, so I’d include that in Friday’s subtrack.

Subtracks work really well for my client because I include what I am going to post on their networks, and they are able to delete or edit the content I suggest.

It did get a bit confusing because there were so many subtracks, so I’m not sure what the solution is there…maybe someone from Tracky will chime in the comments?!

Once you complete a track, mark it complete so everyone in your group knows it’s been, well, completed!

Tracky post image 3

The best thing about having an organized social media content calendar?  Your content is posted consistently and it gives you a chance to cross track it with your analytics so you can gauge what works for your community.

My favorite thing about Tracky? You can collaborate, share, and publish all in one place. And you have the ability to archive and search for older content.

If you want a walk through, Tracky hosts regular onboarding sessions, or you can email Jennifer Gosse.

About Yvette Pistorio


Yvette Pistorio is the shared media manager for Arment Dietrich. She is a lover of pop culture, cupcakes, and HGTV, and enjoys a good laugh. There are a gazillion ways you can find her online.

75 comments
ClayMorgan
ClayMorgan

Content tracking tools are like time management tools. The best ones are the ones an individual will actually use.

Latest blog post: Livefyre Conversation

tracky
tracky

@ArgylePR Thanks for the share! Great practical post by @eveypistorio. We love helping agencies - let us know if we can help you.

iGoByDoc
iGoByDoc

Great post about Tracky! I am going to finally be on a demo tomorrow with Jennifer to see what it is all about.

This is me thinking of ways I can deploy at work, and on Social Media Club of SLC.

Doc

tracky
tracky

@tarynwismer Thanks for the share, Taryn! :) We're here to help if you'd like to collaborate.

jennifergosse
jennifergosse

@eveypistorio Thanks for encouraging me to chime in about subtracks... I think of them as related tasks to a larger project, but they have all the functionality of a parent "track." Due dates help to sort the priority of tracks/subtracks. You can even milestone a parent track/subtracks so you can chart progress toward a goal (like a client launch). 

Sorry for this novel, but here's more info on track organization if your'e curious. The way that@Sevans set up our editorial calendar, we have 2 levels of subtracks. This just one way of creating your ed cal, and there's no right way, but it illustrates how subtracks help organize ongoing projects together. 

- Parent track: "Social media editorial calendar"

- Subtrack: "Week of April 15, 2013" (every week is a subtrack of the parent). 

- Subtrack of that: "Monday, April 15, 2013: <Content Title>." (And so on for each day of the week). These "day" tracks contains the due date/time, assignees, track lead, Google doc (for real-time collaborative editing) and related images and research (as attachments and discussions). 

Then, as individual assignees are finished with the day's content, they check themselves off. When it's published  we note that and who is socially sharing it. As the week and the month passes, our completed tracks filter to the bottom while our upcoming deadlines sort to the top. 

We're constantly collaborating on ideas, research and future projects, so I would be lost without the ability to store information (notes to self) and give due dates as reminders, then find that info again and make it a real collaborative task when the time comes. Cheers! 

jennifergosse
jennifergosse

@eveypistorio You rock and so does your workflow! Love it. Thanks so much for sharing @Tracky with this awesome community. Tracky was built to be a worksocial platform and is super flexible: work secretly (alone or with others in a track), in a group (like your Arment Dietrich group), selectively share information with outside parties (like clients, consultants, customers) and finally, share publicly (social channels and websites). For those that want to learn more, I'm hosting twice weekly open training sessions: https://tracky.com/demo-signup. Thanks again! Feel free to reach out with any questions. We're pretty geeky about improving workflows. #workhacks  :)

Sevans
Sevans

We <3 you for sharing your @Tracky process, Yvette. :) :) -Sarah 

John_Trader1
John_Trader1

Best line of the post: "The best thing about having an organized social media content calendar?  Your content is posted consistently and it gives you a chance to cross track it with your analytics so you can gauge what works for your community."

Well said and thanks for the Tracky 411 Yvette!

Word Ninja
Word Ninja

Wow, it's on my regular calendar to create a social media content calendar. Thank you for the info @yvettepistorio. Definitely looking into this...after coffee.

yvettepistorio
yvettepistorio

@jennifergosse Ah!! I didn't realize you could put subtracks in other subtracks. I like it! And love the collaboration part of it too and how you can share with as many or as few people as you want.

yvettepistorio
yvettepistorio

@Sevans @Tracky :D It's such a flexible tool and so many different ways to use it. You can really customize it for what works best for you.

mo_flow
mo_flow

@nimbyist I'm parking it too for now, but excited to look into it! Thank you.

yvettepistorio
yvettepistorio

@John_Trader1 Thanks John! And of course...when I find stuff that works for me, I like to share it. Especially building content calendars. I typically use an Excel spreadsheet which works fine, but it's nice to be able to collaborate and have discussions within the tool.

RisdallPR
RisdallPR

@SpinSucks Thanks for the post! It's always great to hear about new tools and how they work from someone using them.

yvettepistorio
yvettepistorio

@Word Ninja Perfect timing then eh?! It's been working really well for me and my client so far. No complaints, just had to figure out what worked for us. Now it's smooth sailing :) Must have coffee...speaking of that, I need to grab some more!

jpatrickobrien
jpatrickobrien

@jeffespo after studying it, I remember this when it came out. If you watch the vid, it was made for broad application…not as workflow.

jennifergosse
jennifergosse

@yvettepistorio Yep - unlimited subtracks. If you want a subtrack for every day of the year, Tracky is cool with that. I know I'm biased, but I really don't know of another way to collaborate with just the people you want to, when you want to (share today, don't share tomorrow) and in the context you set (e.g. a group). That alone has revolutionized my workflow + personal planning. 

jennifergosse
jennifergosse

@mo_flow @nimbyist Awesome, thanks! Fun idea: you could log in for free today, create one track and set a due date for a deeper dive when you think you'll be ready. :) 

SpinSucks
SpinSucks

@RisdallPR Agreed, whenever I find something that's good to use, I like to share :)

Word Ninja
Word Ninja

@yvettepistorio When you started mentioning "subtracks," I knew the herbal tea wasn't going to cut it. But definitely good timing.

Word Ninja
Word Ninja

@jennifergosse @yvettepistorio Ah, coffee AND a "novel." Thank you for the link to the Tracky Demos. I'm planning to look into this for my day job's social media content calendar...and my freelance writing business.

Trackbacks

  1. […] If the goal is to gain traction in a new market, seek media in that segment and align your media relations efforts with editorial calendars. […]