Yvette Pistorio

Tracky: A Smarter Content Calendar

By: Yvette Pistorio | April 18, 2013 | 
76

Tracky- A Smarter Content CalendarI love editorial calendars.

They help you plan better and outline exactly what needs to be completed.

They are my lifeline.

These days we have to account for so many things: Web content, news releases, blogs, social media, email marketing – I can make the list longer, if you wish.

I read a post on the Bad Pitch Blog written by Sarah Evans, chief evangelist for Tracky, a few weeks ago about how to create a smarter editorial calendar.

I was intrigued because I was building a social media content calendar for a client and I could test it out with Arment Dietrich.

Now I know Tracky has been around for a while, but I never gave it a chance.

So I sat down and completely geeked out.

It‚Äôs a great collaborative tool AND it‚Äôs free. You can create Google Docs within Tracky and it becomes an attachment everyone assigned to a ‚Äútrack‚ÄĚ can access.

You can assign topics to certain team members to create the content, add deadlines, and edit in real-time. You can include images, videos, or other supplementary content. And you can have discussions within Tracky.

How to Set Up a Calendar

Here’s how I created a social content calendar for Arment Dietrich.

First I created a Spin Sucks group so I can invite my team.¬† Within that group, I created ‚Äútracks‚ÄĚ using the day of the week and the general topic for that day. Once you fill in your content, click ‚Äúcreate track.‚ÄĚ

Tracky post image 1

Once you get a few tracks set up, it will end up looking like this…

Tracky post image 2

Another way you can organize it is by social network, which is what I did for my client.

If you want to plan ahead as far as social media content, you can create ‚Äúsubtracks‚ÄĚ which are stored in a ‚Äúparent track.‚ÄĚ I‚Äôd use this when there‚Äôs something you post regularly. For instance, every week we announce the Facebook Fan of the Week, so I‚Äôd include that in Friday‚Äôs subtrack.

Subtracks work really well for my client because I include what I am going to post on their networks, and they are able to delete or edit the content I suggest.

It did get a bit confusing because there were so many subtracks, so I’m not sure what the solution is there…maybe someone from Tracky will chime in the comments?!

Once you complete a track, mark it complete so everyone in your group knows it’s been, well, completed!

Tracky post image 3

The best thing about having an organized social media content calendar?  Your content is posted consistently and it gives you a chance to cross track it with your analytics so you can gauge what works for your community.

My favorite thing about Tracky? You can collaborate, share, and publish all in one place. And you have the ability to archive and search for older content.

If you want a walk through, Tracky hosts regular onboarding sessions, or you can email Jennifer Gosse.

About Yvette Pistorio


Yvette Pistorio is the shared media manager for Arment Dietrich. She is a lover of pop culture, cupcakes, and HGTV, and enjoys a good laugh. There are a gazillion ways you can find her online.

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76 Comments on "Tracky: A Smarter Content Calendar"

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Adam | Customer Experience
3 years 12 days ago

Very cool Yvette! We use a synced calendar for meetings, etc. and, of course, don’t want to clutter it will content. This could be perfect. Will check it out!

yvettepistorio
3 years 12 days ago

Adam | Customer Experience This could be a great tool for you as far as content goes. Definitely have to play around and figure out what works for you.

Sevans
Sevans
3 years 11 days ago

Adam | Customer Experience Let us know if you have any questions. The entire Tracky team loves to help! :)

jasonkonopinski
3 years 12 days ago

I’ve been playing around with Tracky a bit, but haven’t taken it into primetime with clients — yet. ¬†And¬†prsarahevans¬†is hysterical. :)

yvettepistorio
3 years 12 days ago

jasonkonopinski¬†prsarahevans¬†I’m testing it with one client and so far so good :)

Sevans
Sevans
3 years 11 days ago

jasonkonopinski woooooooooo!!!!!

jasonkonopinski
3 years 11 days ago

Sevans jasonkonopinski See? Exhibit A.

Sevans
Sevans
3 years 11 days ago

jasonkonopinski truth.

jasonkonopinski
3 years 11 days ago

Sevans You slay me. Hey Рremember the Pork Social? That was awesome.

KateFinley
3 years 12 days ago

Oh, fun new shiny thing! I will check this out …¬† I’m still looking for the ed cal tool that fits my style. Thanks Yvette!

yvettepistorio
3 years 12 days ago

KateFinley¬†Lol!! Test it out…it’s free right now so why not?! If you have any questions, let me know :)

Joshua Wilner/A Writer Writes

Ah, good timing. I need to find a better way to organize our editorial calendar. Looks promising.

yvettepistorio
3 years 12 days ago

Joshua Wilner/A Writer Writes¬†I found it great for my client. We collaborate a lot on what content to post on their social networks and it’s great.

DavidaPride
DavidaPride
3 years 12 days ago

Thanks for sharing! I’ve never heard of this service before but am going to check it out. I create a lot of content calendars every month and typically I just use a word document or an actual calendar on a computer.
Thanks!

yvettepistorio
3 years 12 days ago

DavidaPride It takes some getting used to, but its great especially since you can collaborate with it. You just have to figure out how to use it best for you.

VoiceNationLIVE
VoiceNationLIVE
3 years 12 days ago

ginidietrich eveypistorio Looks like a very useful tool! Thanks for sharing.

eveypistorio
eveypistorio
3 years 12 days ago

VoiceNationLIVE Of course!! It’s been great for me so far :)

biggreenpen
3 years 12 days ago

Never heard of it before – thanks for the introduction to Tracky!

yvettepistorio
3 years 12 days ago

biggreenpen¬†ūüėÄ Sure!! I completely geeked out over it and now am using it with a client consistently. So far so good :)

Word Ninja
3 years 12 days ago

Wow, it’s on my regular calendar to create a social media content calendar. Thank you for the info¬†yvettepistorio. Definitely looking into this…after coffee.

yvettepistorio
3 years 12 days ago

Word Ninja¬†Perfect timing then eh?! It’s been working really well for me and my client so far. No complaints, just had to figure out what worked for us. Now it’s smooth sailing :) Must have coffee…speaking of that, I need to grab some more!

Word Ninja
3 years 12 days ago

yvettepistorio¬†When you started mentioning “subtracks,” I knew the herbal tea wasn’t going to cut it. But definitely good timing.

yvettepistorio
3 years 12 days ago

Word Ninja¬†Hahaha!!! Nope, definitely need some coffee…maybe even espresso…

jennifergosse
jennifergosse
3 years 11 days ago

yvettepistorio¬†Word Ninja¬†Haha! Hopefully the coffee + my “subtracks are a wonderful thing” novel above will help.

Word Ninja
3 years 11 days ago

jennifergosse¬†yvettepistorio¬†Ah, coffee AND a “novel.” Thank you for the link to the Tracky Demos. I’m planning to look into this for my day job’s social media content calendar…and my freelance writing business.

jennifergosse
jennifergosse
3 years 11 days ago

Word Ninja yvettepistorio There you go again! Funny. Awesome to hear!

eveypistorio
eveypistorio
3 years 12 days ago

shonali Thanks so much Shonali :)

shonali
shonali
3 years 12 days ago

eveypistorio Of course!

SpinSucks
SpinSucks
3 years 12 days ago

RisdallPR So far it’s worked really well for me:) Thanks for sharing!

RisdallPR
RisdallPR
3 years 12 days ago

SpinSucks Thanks for the post! It’s always great to hear about new tools and how they work from someone using them.

SpinSucks
SpinSucks
3 years 12 days ago

RisdallPR Agreed, whenever I find something that’s good to use, I like to share :)

SpinSucks
SpinSucks
3 years 12 days ago

atlanticwebworx Thanks for sharing!!

atlanticwebworx
atlanticwebworx
3 years 11 days ago

SpinSucks Thinking we may need to check into that one further!

SpinSucks
SpinSucks
3 years 11 days ago

atlanticwebworx You should! I love it :)

SpinSucks
SpinSucks
3 years 12 days ago

Becky_Incept Thanks for sharing Becky!!

John_Trader1
John_Trader1
3 years 12 days ago

Best line of the post: “The best thing about having an organized social media content calendar?¬† Your content is posted consistently and it gives you a chance to cross track it with your analytics so you can gauge what works for your community.”
Well said and thanks for the Tracky 411 Yvette!

yvettepistorio
3 years 12 days ago

John_Trader1¬†Thanks John! And of course…when I find stuff that works for me, I like to share it. Especially building content calendars. I typically use an Excel spreadsheet which works fine, but it’s nice to be able to collaborate and have discussions within the tool.

Communic8nHowe
Communic8nHowe
3 years 12 days ago

nimbyist That does sound like a good tool that I’ll need to try.

SpinSucks
SpinSucks
3 years 12 days ago

John_Trader1 ūüėÄ

eveypistorio
eveypistorio
3 years 12 days ago

AnneReuss Thanks for sharing Anne :)

eveypistorio
eveypistorio
3 years 12 days ago

slcornett Thanks for sharing :)

slcornett
slcornett
3 years 12 days ago

eveypistorio You are welcome.

eveypistorio
eveypistorio
3 years 12 days ago

360connext Thanks for sharing Jeannie :)

SpinSucks
SpinSucks
3 years 12 days ago

tarynwismer Thanks for sharing Taryn!! Ha, I completely geeked out :)

nimbyist
nimbyist
3 years 11 days ago

mo_flow Communic8nHowe Hope you find it helpful! I’m not able to dig into it yet, but I’m excited to check it out.

mo_flow
mo_flow
3 years 11 days ago

nimbyist I’m parking it too for now, but excited to look into it! Thank you.

jennifergosse
jennifergosse
3 years 11 days ago

@mo_flow¬†nimbyist¬†Awesome, thanks! Fun idea: you could log in for free today, create one track and set a due date for a deeper dive when you think you’ll be ready. :)

Sevans
Sevans
3 years 11 days ago

We <3 you for sharing your Tracky process, Yvette. :) :) -Sarah

yvettepistorio
3 years 11 days ago

Sevans¬†Tracky¬†ūüėÄ It’s such a flexible tool and so many different ways to use it. You can really customize it for what works best for you.

jennifergosse
jennifergosse
3 years 11 days ago

@eveypistorio¬†You rock and so does your workflow! Love it. Thanks so much for sharing¬†@Tracky with this awesome community. Tracky was built¬†to be a worksocial platform and is super flexible: work secretly (alone or with others in a track), in a group (like your Arment Dietrich group), selectively share information with outside parties (like clients, consultants, customers) and finally, share publicly (social channels and websites). For those that want to learn more, I’m hosting twice weekly open training sessions:¬†https://tracky.com/demo-signup. Thanks again! Feel free to reach out with any questions. We’re pretty geeky about improving workflows. #workhacks ¬†:)

yvettepistorio
3 years 11 days ago

jennifergosse¬†My pleasure :) It’s been really great to use and my client loves it too.

jennifergosse
jennifergosse
3 years 11 days ago

yvettepistorio Awesome to hear! Thanks so much for geeking out and giving Tracky a try. :)

jennifergosse
jennifergosse
3 years 11 days ago
http://www.twitter.com/#!/eveypistorio¬†Thanks for encouraging me to chime in about subtracks… I think of them as related tasks to a larger project, but they have all the functionality of a parent “track.”¬†Due dates help to sort the priority of tracks/subtracks. You can even milestone a parent track/subtracks so you can chart progress toward a goal (like a client launch).¬† Sorry for this novel, but here’s more info on track organization if your’e curious. The way thathttp://www.livefyre.com/profile/2687508/¬†set up our editorial calendar,¬†we have 2 levels of subtracks. This just one way of creating your ed cal, and there’s no right way, but it illustrates… Read more »
yvettepistorio
3 years 11 days ago

jennifergosse¬†Ah!! I didn’t realize you could put subtracks in other subtracks. I like it! And love the collaboration part of it too and how you can share with as many or as few people as you want.

jennifergosse
jennifergosse
3 years 11 days ago

yvettepistorio¬†Yep – unlimited subtracks. If you want a subtrack for every day of the year, Tracky is cool with that. I know I’m biased, but I really don’t know of another way to collaborate with just the¬†people¬†you want to, when you want to (share today, don’t share tomorrow) and in the context you set (e.g. a group). That alone has¬†revolutionized¬†my workflow + personal planning.

SpinSucks
SpinSucks
3 years 11 days ago

wagnerwrites Oh, it is!! Thanks for sharing :)

eveypistorio
eveypistorio
3 years 11 days ago

tracky ūüėÄ Thanks for sharing!!

eveypistorio
eveypistorio
3 years 11 days ago

kateupdates ūüėÄ Thank you Kate!

eveypistorio
eveypistorio
3 years 11 days ago

JonMikelBailey ūüėÄ

tracky
tracky
3 years 11 days ago

tarynwismer Thanks for the share, Taryn! :) We’re here to help if you’d like to collaborate.

eveypistorio
eveypistorio
3 years 11 days ago

jennifergosse tracky ūüėÄ Thank you for the awesome tool!

iGoByDoc
3 years 11 days ago

Great post about Tracky! I am going to finally be on a demo tomorrow with Jennifer to see what it is all about.
This is me thinking of ways I can deploy at work, and on Social Media Club of SLC.
Doc

yvettepistorio
3 years 11 days ago

iGoByDoc Yay!! I hope you like it as much as I do :)

HowieG
HowieG
3 years 11 days ago

Love this and need this! Thank you!

yvettepistorio
3 years 11 days ago

HowieG¬†ūüėÄ

HowieG
HowieG
3 years 11 days ago

WAIT SORRY! I love numbers 1-3 but number 4 geez yvettepistorio ! LOL

yvettepistorio
3 years 11 days ago

HowieG¬†Ha! Funny guy aren’t you Howie!

jpatrickobrien
jpatrickobrien
3 years 11 days ago

jeffespo cool find! Have you used it yet? I think I’m going to give it a shot.

jeffespo
jeffespo
3 years 11 days ago

jpatrickobrien looing at…

jpatrickobrien
jpatrickobrien
3 years 11 days ago

jeffespo after studying it, I remember this when it came out. If you watch the vid, it was made for broad application…not as workflow.

tracky
tracky
3 years 11 days ago

ArgylePR Thanks for the share! Great practical post by eveypistorio. We love helping agencies – let us know if we can help you.

ClayMorgan
3 years 11 days ago

Content tracking tools are like time management tools. The best ones are the ones an individual will actually use.

AceConcierge
AceConcierge
3 years 7 days ago

brandonpierce Thank you for the RT Brandon. Hope your Tuesday is hoppin

tracky
tracky
3 years 6 days ago

AaronLloyd mikekmcclure Great to have you join us! And if you’re ready to become a superuser, hop in on a demo: https://t.co/POFzM4pl8g.

dbvickery
3 years 18 hours ago

Hmm, this means I’d have to be ACCOUNTABLE, though…right?
Pondering…
With a blog like SPINsucks, and now recording tracks, you are becoming DJs. So which of you handles top-40…smooth jazz…alternative rock?

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[…] If the goal is to gain traction in a new market, seek media in that segment and align your media relations efforts with editorial calendars. […]

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