Yvette Pistorio

Tracky: A Smarter Content Calendar

By: Yvette Pistorio | April 18, 2013 | 
76

Tracky- A Smarter Content CalendarI love editorial calendars.

They help you plan better and outline exactly what needs to be completed.

They are my lifeline.

These days we have to account for so many things: Web content, news releases, blogs, social media, email marketing – I can make the list longer, if you wish.

I read a post on the Bad Pitch Blog written by Sarah Evans, chief evangelist for Tracky, a few weeks ago about how to create a smarter editorial calendar.

I was intrigued because I was building a social media content calendar for a client and I could test it out with Arment Dietrich.

Now I know Tracky has been around for a while, but I never gave it a chance.

So I sat down and completely geeked out.

It’s a great collaborative tool AND it’s free. You can create Google Docs within Tracky and it becomes an attachment everyone assigned to a “track” can access.

You can assign topics to certain team members to create the content, add deadlines, and edit in real-time. You can include images, videos, or other supplementary content. And you can have discussions within Tracky.

How to Set Up a Calendar

Here’s how I created a social content calendar for Arment Dietrich.

First I created a Spin Sucks group so I can invite my team.  Within that group, I created “tracks” using the day of the week and the general topic for that day. Once you fill in your content, click “create track.”

Tracky post image 1

Once you get a few tracks set up, it will end up looking like this…

Tracky post image 2

Another way you can organize it is by social network, which is what I did for my client.

If you want to plan ahead as far as social media content, you can create “subtracks” which are stored in a “parent track.” I’d use this when there’s something you post regularly. For instance, every week we announce the Facebook Fan of the Week, so I’d include that in Friday’s subtrack.

Subtracks work really well for my client because I include what I am going to post on their networks, and they are able to delete or edit the content I suggest.

It did get a bit confusing because there were so many subtracks, so I’m not sure what the solution is there…maybe someone from Tracky will chime in the comments?!

Once you complete a track, mark it complete so everyone in your group knows it’s been, well, completed!

Tracky post image 3

The best thing about having an organized social media content calendar?  Your content is posted consistently and it gives you a chance to cross track it with your analytics so you can gauge what works for your community.

My favorite thing about Tracky? You can collaborate, share, and publish all in one place. And you have the ability to archive and search for older content.

If you want a walk through, Tracky hosts regular onboarding sessions, or you can email Jennifer Gosse.

About Yvette Pistorio


Yvette Pistorio is the shared media manager for Arment Dietrich. She is a lover of pop culture, cupcakes, and HGTV, and enjoys a good laugh. There are a gazillion ways you can find her online.

  • Very cool Yvette! We use a synced calendar for meetings, etc. and, of course, don’t want to clutter it will content. This could be perfect. Will check it out!

    • Adam | Customer Experience This could be a great tool for you as far as content goes. Definitely have to play around and figure out what works for you.

    • Sevans

      Adam | Customer Experience Let us know if you have any questions. The entire Tracky team loves to help! 🙂

  • I’ve been playing around with Tracky a bit, but haven’t taken it into primetime with clients — yet.  And prsarahevans is hysterical. 🙂

    • jasonkonopinski prsarahevans I’m testing it with one client and so far so good 🙂

    • Sevans

      jasonkonopinski woooooooooo!!!!!

      • Sevans jasonkonopinski See? Exhibit A.

        • Sevans

          jasonkonopinski truth.

        • Sevans You slay me. Hey – remember the Pork Social? That was awesome.

  • Oh, fun new shiny thing! I will check this out …  I’m still looking for the ed cal tool that fits my style. Thanks Yvette!

    • KateFinley Lol!! Test it out…it’s free right now so why not?! If you have any questions, let me know 🙂

  • Ah, good timing. I need to find a better way to organize our editorial calendar. Looks promising.

    • Joshua Wilner/A Writer Writes I found it great for my client. We collaborate a lot on what content to post on their social networks and it’s great.

  • DavidaPride

    Thanks for sharing! I’ve never heard of this service before but am going to check it out. I create a lot of content calendars every month and typically I just use a word document or an actual calendar on a computer.
    Thanks!

    • DavidaPride It takes some getting used to, but its great especially since you can collaborate with it. You just have to figure out how to use it best for you.

  • VoiceNationLIVE

    ginidietrich eveypistorio Looks like a very useful tool! Thanks for sharing.

    • eveypistorio

      VoiceNationLIVE Of course!! It’s been great for me so far 🙂

  • Never heard of it before – thanks for the introduction to Tracky!

    • biggreenpen 😀 Sure!! I completely geeked out over it and now am using it with a client consistently. So far so good 🙂

  • Wow, it’s on my regular calendar to create a social media content calendar. Thank you for the info yvettepistorio. Definitely looking into this…after coffee.

    • Word Ninja Perfect timing then eh?! It’s been working really well for me and my client so far. No complaints, just had to figure out what worked for us. Now it’s smooth sailing 🙂 Must have coffee…speaking of that, I need to grab some more!

      • yvettepistorio When you started mentioning “subtracks,” I knew the herbal tea wasn’t going to cut it. But definitely good timing.

        • Word Ninja Hahaha!!! Nope, definitely need some coffee…maybe even espresso…

        • jennifergosse

          yvettepistorio Word Ninja Haha! Hopefully the coffee + my “subtracks are a wonderful thing” novel above will help.

        • jennifergosse yvettepistorio Ah, coffee AND a “novel.” Thank you for the link to the Tracky Demos. I’m planning to look into this for my day job’s social media content calendar…and my freelance writing business.

        • jennifergosse

          Word Ninja yvettepistorio There you go again! Funny. Awesome to hear!

  • eveypistorio

    shonali Thanks so much Shonali 🙂

    • shonali

      eveypistorio Of course!

  • SpinSucks

    RisdallPR So far it’s worked really well for me:) Thanks for sharing!

    • RisdallPR

      SpinSucks Thanks for the post! It’s always great to hear about new tools and how they work from someone using them.

      • SpinSucks

        RisdallPR Agreed, whenever I find something that’s good to use, I like to share 🙂

  • SpinSucks

    atlanticwebworx Thanks for sharing!!

    • atlanticwebworx

      SpinSucks Thinking we may need to check into that one further!

      • SpinSucks

        atlanticwebworx You should! I love it 🙂

  • SpinSucks

    Becky_Incept Thanks for sharing Becky!!

  • John_Trader1

    Best line of the post: “The best thing about having an organized social media content calendar?  Your content is posted consistently and it gives you a chance to cross track it with your analytics so you can gauge what works for your community.”
    Well said and thanks for the Tracky 411 Yvette!

    • John_Trader1 Thanks John! And of course…when I find stuff that works for me, I like to share it. Especially building content calendars. I typically use an Excel spreadsheet which works fine, but it’s nice to be able to collaborate and have discussions within the tool.

  • Communic8nHowe

    nimbyist That does sound like a good tool that I’ll need to try.

  • SpinSucks

    John_Trader1 😀

  • eveypistorio

    AnneReuss Thanks for sharing Anne 🙂

  • eveypistorio

    slcornett Thanks for sharing 🙂

    • slcornett

      eveypistorio You are welcome.

  • eveypistorio

    360connext Thanks for sharing Jeannie 🙂

  • SpinSucks

    tarynwismer Thanks for sharing Taryn!! Ha, I completely geeked out 🙂

  • nimbyist

    mo_flow Communic8nHowe Hope you find it helpful! I’m not able to dig into it yet, but I’m excited to check it out.

    • mo_flow

      nimbyist I’m parking it too for now, but excited to look into it! Thank you.

      • jennifergosse

        @mo_flow nimbyist Awesome, thanks! Fun idea: you could log in for free today, create one track and set a due date for a deeper dive when you think you’ll be ready. 🙂

  • Sevans

    We <3 you for sharing your Tracky process, Yvette. 🙂 🙂 -Sarah

    • Sevans Tracky 😀 It’s such a flexible tool and so many different ways to use it. You can really customize it for what works best for you.

  • jennifergosse

    @eveypistorio You rock and so does your workflow! Love it. Thanks so much for sharing @Tracky with this awesome community. Tracky was built to be a worksocial platform and is super flexible: work secretly (alone or with others in a track), in a group (like your Arment Dietrich group), selectively share information with outside parties (like clients, consultants, customers) and finally, share publicly (social channels and websites). For those that want to learn more, I’m hosting twice weekly open training sessions: https://tracky.com/demo-signup. Thanks again! Feel free to reach out with any questions. We’re pretty geeky about improving workflows. #workhacks  🙂

    • jennifergosse My pleasure 🙂 It’s been really great to use and my client loves it too.

      • jennifergosse

        yvettepistorio Awesome to hear! Thanks so much for geeking out and giving Tracky a try. 🙂

  • jennifergosse

    http://www.twitter.com/#!/eveypistorio Thanks for encouraging me to chime in about subtracks… I think of them as related tasks to a larger project, but they have
    all the functionality of a parent “track.” Due dates help to sort the priority of tracks/subtracks. You can even
    milestone a parent track/subtracks so you can chart progress toward a goal (like a client launch). 
    Sorry for this novel, but
    here’s more info on track organization if your’e curious. The way thathttp://www.livefyre.com/profile/2687508/ set
    up our editorial calendar, we have 2 levels of subtracks. This just one
    way of creating your ed cal, and there’s no right way, but it illustrates how
    subtracks help organize ongoing projects together. 
    – Parent track: “Social
    media editorial calendar”
    – Subtrack: “Week of
    April 15, 2013” (every week is a subtrack of the parent). 
    – Subtrack of that:
    “Monday, April 15, 2013: <Content Title>.” (And so on for each day of the week). These “day” tracks contains
    the due date/time, assignees, track lead, Google doc (for real-time
    collaborative editing) and related images and research (as attachments
    and discussions). 
    Then, as
    individual assignees are finished with the day’s content, they check
    themselves off. When it’s published  we note that and who is socially
    sharing it. As the week and the month passes, our completed tracks filter to
    the bottom while our upcoming deadlines sort to the top. 
    We’re constantly
    collaborating on ideas, research and future projects, so I would be lost
    without the ability to store information (notes to self) and give due dates as
    reminders, then find that info again and make it a real collaborative task when
    the time comes. Cheers!

    • jennifergosse Ah!! I didn’t realize you could put subtracks in other subtracks. I like it! And love the collaboration part of it too and how you can share with as many or as few people as you want.

      • jennifergosse

        yvettepistorio Yep – unlimited subtracks. If you want a subtrack for every day of the year, Tracky is cool with that. I know I’m biased, but I really don’t know of another way to collaborate with just the people you want to, when you want to (share today, don’t share tomorrow) and in the context you set (e.g. a group). That alone has revolutionized my workflow + personal planning.

  • SpinSucks

    wagnerwrites Oh, it is!! Thanks for sharing 🙂

  • eveypistorio

    tracky 😀 Thanks for sharing!!

  • eveypistorio

    kateupdates 😀 Thank you Kate!

  • eveypistorio

    JonMikelBailey 😀

  • tracky

    tarynwismer Thanks for the share, Taryn! 🙂 We’re here to help if you’d like to collaborate.

  • eveypistorio

    jennifergosse tracky 😀 Thank you for the awesome tool!

  • Great post about Tracky! I am going to finally be on a demo tomorrow with Jennifer to see what it is all about.
    This is me thinking of ways I can deploy at work, and on Social Media Club of SLC.
    Doc

    • iGoByDoc Yay!! I hope you like it as much as I do 🙂

  • HowieG

    Love this and need this! Thank you!

  • HowieG

    WAIT SORRY! I love numbers 1-3 but number 4 geez yvettepistorio ! LOL

  • jpatrickobrien

    jeffespo cool find! Have you used it yet? I think I’m going to give it a shot.

    • jeffespo

      jpatrickobrien looing at…

      • jpatrickobrien

        jeffespo after studying it, I remember this when it came out. If you watch the vid, it was made for broad application…not as workflow.

  • tracky

    ArgylePR Thanks for the share! Great practical post by eveypistorio. We love helping agencies – let us know if we can help you.

  • Content tracking tools are like time management tools. The best ones are the ones an individual will actually use.

  • AceConcierge

    brandonpierce Thank you for the RT Brandon. Hope your Tuesday is hoppin

  • tracky

    AaronLloyd mikekmcclure Great to have you join us! And if you’re ready to become a superuser, hop in on a demo: https://t.co/POFzM4pl8g.

  • Hmm, this means I’d have to be ACCOUNTABLE, though…right?
    Pondering…
    With a blog like SPINsucks, and now recording tracks, you are becoming DJs. So which of you handles top-40…smooth jazz…alternative rock?

  • Pingback: How to Winterize Your Public Relations Plan by @ahardman Spin Sucks()

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