Yvette Pistorio

Tracky: A Smarter Content Calendar

By: Yvette Pistorio | April 18, 2013 | 
76

Tracky- A Smarter Content CalendarI love editorial calendars.

They help you plan better and outline exactly what needs to be completed.

They are my lifeline.

These days we have to account for so many things: Web content, news releases, blogs, social media, email marketing – I can make the list longer, if you wish.

I read a post on the Bad Pitch Blog written by Sarah Evans, chief evangelist for Tracky, a few weeks ago about how to create a smarter editorial calendar.

I was intrigued because I was building a social media content calendar for a client and I could test it out with Arment Dietrich.

Now I know Tracky has been around for a while, but I never gave it a chance.

So I sat down and completely geeked out.

It’s a great collaborative tool AND it’s free. You can create Google Docs within Tracky and it becomes an attachment everyone assigned to a “track” can access.

You can assign topics to certain team members to create the content, add deadlines, and edit in real-time. You can include images, videos, or other supplementary content. And you can have discussions within Tracky.

How to Set Up a Calendar

Here’s how I created a social content calendar for Arment Dietrich.

First I created a Spin Sucks group so I can invite my team.  Within that group, I created “tracks” using the day of the week and the general topic for that day. Once you fill in your content, click “create track.”

Tracky post image 1

Once you get a few tracks set up, it will end up looking like this…

Tracky post image 2

Another way you can organize it is by social network, which is what I did for my client.

If you want to plan ahead as far as social media content, you can create “subtracks” which are stored in a “parent track.” I’d use this when there’s something you post regularly. For instance, every week we announce the Facebook Fan of the Week, so I’d include that in Friday’s subtrack.

Subtracks work really well for my client because I include what I am going to post on their networks, and they are able to delete or edit the content I suggest.

It did get a bit confusing because there were so many subtracks, so I’m not sure what the solution is there…maybe someone from Tracky will chime in the comments?!

Once you complete a track, mark it complete so everyone in your group knows it’s been, well, completed!

Tracky post image 3

The best thing about having an organized social media content calendar?  Your content is posted consistently and it gives you a chance to cross track it with your analytics so you can gauge what works for your community.

My favorite thing about Tracky? You can collaborate, share, and publish all in one place. And you have the ability to archive and search for older content.

If you want a walk through, Tracky hosts regular onboarding sessions, or you can email Jennifer Gosse.

About Yvette Pistorio


Yvette Pistorio is the shared media manager for Arment Dietrich. She is a lover of pop culture, cupcakes, and HGTV, and enjoys a good laugh. There are a gazillion ways you can find her online.

Spin Sucks in Your Inbox

Leave a Reply

76 Comments on "Tracky: A Smarter Content Calendar"

avatar

Sort by:   newest | oldest
Adam | Customer Experience
3 years 5 months ago

Very cool Yvette! We use a synced calendar for meetings, etc. and, of course, don’t want to clutter it will content. This could be perfect. Will check it out!

yvettepistorio
3 years 5 months ago

Adam | Customer Experience This could be a great tool for you as far as content goes. Definitely have to play around and figure out what works for you.

Sevans
Sevans
3 years 5 months ago

Adam | Customer Experience Let us know if you have any questions. The entire Tracky team loves to help! 🙂

jasonkonopinski
3 years 5 months ago

I’ve been playing around with Tracky a bit, but haven’t taken it into primetime with clients — yet.  And prsarahevans is hysterical. 🙂

yvettepistorio
3 years 5 months ago

jasonkonopinski prsarahevans I’m testing it with one client and so far so good 🙂

Sevans
Sevans
3 years 5 months ago

jasonkonopinski woooooooooo!!!!!

jasonkonopinski
3 years 5 months ago

Sevans jasonkonopinski See? Exhibit A.

Sevans
Sevans
3 years 5 months ago

jasonkonopinski truth.

jasonkonopinski
3 years 5 months ago

Sevans You slay me. Hey – remember the Pork Social? That was awesome.

KateFinley
3 years 5 months ago

Oh, fun new shiny thing! I will check this out …  I’m still looking for the ed cal tool that fits my style. Thanks Yvette!

yvettepistorio
3 years 5 months ago

KateFinley Lol!! Test it out…it’s free right now so why not?! If you have any questions, let me know 🙂

Joshua Wilner/A Writer Writes
3 years 5 months ago

Ah, good timing. I need to find a better way to organize our editorial calendar. Looks promising.

yvettepistorio
3 years 5 months ago

Joshua Wilner/A Writer Writes I found it great for my client. We collaborate a lot on what content to post on their social networks and it’s great.

DavidaPride
DavidaPride
3 years 5 months ago

Thanks for sharing! I’ve never heard of this service before but am going to check it out. I create a lot of content calendars every month and typically I just use a word document or an actual calendar on a computer.
Thanks!

yvettepistorio
3 years 5 months ago

DavidaPride It takes some getting used to, but its great especially since you can collaborate with it. You just have to figure out how to use it best for you.

VoiceNationLIVE
VoiceNationLIVE
3 years 5 months ago

ginidietrich eveypistorio Looks like a very useful tool! Thanks for sharing.

eveypistorio
eveypistorio
3 years 5 months ago

VoiceNationLIVE Of course!! It’s been great for me so far 🙂

biggreenpen
3 years 5 months ago

Never heard of it before – thanks for the introduction to Tracky!

yvettepistorio
3 years 5 months ago

biggreenpen 😀 Sure!! I completely geeked out over it and now am using it with a client consistently. So far so good 🙂

Word Ninja
3 years 5 months ago

Wow, it’s on my regular calendar to create a social media content calendar. Thank you for the info yvettepistorio. Definitely looking into this…after coffee.

yvettepistorio
3 years 5 months ago

Word Ninja Perfect timing then eh?! It’s been working really well for me and my client so far. No complaints, just had to figure out what worked for us. Now it’s smooth sailing 🙂 Must have coffee…speaking of that, I need to grab some more!

Word Ninja
3 years 5 months ago

yvettepistorio When you started mentioning “subtracks,” I knew the herbal tea wasn’t going to cut it. But definitely good timing.

yvettepistorio
3 years 5 months ago

Word Ninja Hahaha!!! Nope, definitely need some coffee…maybe even espresso…

jennifergosse
jennifergosse
3 years 5 months ago

yvettepistorio Word Ninja Haha! Hopefully the coffee + my “subtracks are a wonderful thing” novel above will help.

Word Ninja
3 years 5 months ago

jennifergosse yvettepistorio Ah, coffee AND a “novel.” Thank you for the link to the Tracky Demos. I’m planning to look into this for my day job’s social media content calendar…and my freelance writing business.

jennifergosse
jennifergosse
3 years 5 months ago

Word Ninja yvettepistorio There you go again! Funny. Awesome to hear!

eveypistorio
eveypistorio
3 years 5 months ago

shonali Thanks so much Shonali 🙂

shonali
shonali
3 years 5 months ago

eveypistorio Of course!

SpinSucks
SpinSucks
3 years 5 months ago

RisdallPR So far it’s worked really well for me:) Thanks for sharing!

RisdallPR
RisdallPR
3 years 5 months ago

SpinSucks Thanks for the post! It’s always great to hear about new tools and how they work from someone using them.

SpinSucks
SpinSucks
3 years 5 months ago

RisdallPR Agreed, whenever I find something that’s good to use, I like to share 🙂

SpinSucks
SpinSucks
3 years 5 months ago

atlanticwebworx Thanks for sharing!!

atlanticwebworx
atlanticwebworx
3 years 5 months ago

SpinSucks Thinking we may need to check into that one further!

SpinSucks
SpinSucks
3 years 5 months ago

atlanticwebworx You should! I love it 🙂

SpinSucks
SpinSucks
3 years 5 months ago

Becky_Incept Thanks for sharing Becky!!

John_Trader1
John_Trader1
3 years 5 months ago

Best line of the post: “The best thing about having an organized social media content calendar?  Your content is posted consistently and it gives you a chance to cross track it with your analytics so you can gauge what works for your community.”
Well said and thanks for the Tracky 411 Yvette!

yvettepistorio
3 years 5 months ago

John_Trader1 Thanks John! And of course…when I find stuff that works for me, I like to share it. Especially building content calendars. I typically use an Excel spreadsheet which works fine, but it’s nice to be able to collaborate and have discussions within the tool.

Communic8nHowe
Communic8nHowe
3 years 5 months ago

nimbyist That does sound like a good tool that I’ll need to try.

SpinSucks
SpinSucks
3 years 5 months ago

John_Trader1 😀

eveypistorio
eveypistorio
3 years 5 months ago

AnneReuss Thanks for sharing Anne 🙂

eveypistorio
eveypistorio
3 years 5 months ago

slcornett Thanks for sharing 🙂

slcornett
slcornett
3 years 5 months ago

eveypistorio You are welcome.

eveypistorio
eveypistorio
3 years 5 months ago

360connext Thanks for sharing Jeannie 🙂

SpinSucks
SpinSucks
3 years 5 months ago

tarynwismer Thanks for sharing Taryn!! Ha, I completely geeked out 🙂

nimbyist
nimbyist
3 years 5 months ago

mo_flow Communic8nHowe Hope you find it helpful! I’m not able to dig into it yet, but I’m excited to check it out.

mo_flow
mo_flow
3 years 5 months ago

nimbyist I’m parking it too for now, but excited to look into it! Thank you.

jennifergosse
jennifergosse
3 years 5 months ago

@mo_flow nimbyist Awesome, thanks! Fun idea: you could log in for free today, create one track and set a due date for a deeper dive when you think you’ll be ready. 🙂

Sevans
Sevans
3 years 5 months ago

We <3 you for sharing your Tracky process, Yvette. 🙂 🙂 -Sarah

yvettepistorio
3 years 5 months ago

Sevans Tracky 😀 It’s such a flexible tool and so many different ways to use it. You can really customize it for what works best for you.

jennifergosse
jennifergosse
3 years 5 months ago

@eveypistorio You rock and so does your workflow! Love it. Thanks so much for sharing @Tracky with this awesome community. Tracky was built to be a worksocial platform and is super flexible: work secretly (alone or with others in a track), in a group (like your Arment Dietrich group), selectively share information with outside parties (like clients, consultants, customers) and finally, share publicly (social channels and websites). For those that want to learn more, I’m hosting twice weekly open training sessions: https://tracky.com/demo-signup. Thanks again! Feel free to reach out with any questions. We’re pretty geeky about improving workflows. #workhacks  🙂

yvettepistorio
3 years 5 months ago

jennifergosse My pleasure 🙂 It’s been really great to use and my client loves it too.

jennifergosse
jennifergosse
3 years 5 months ago

yvettepistorio Awesome to hear! Thanks so much for geeking out and giving Tracky a try. 🙂

jennifergosse
jennifergosse
3 years 5 months ago
http://www.twitter.com/#!/eveypistorio Thanks for encouraging me to chime in about subtracks… I think of them as related tasks to a larger project, but they have all the functionality of a parent “track.” Due dates help to sort the priority of tracks/subtracks. You can even milestone a parent track/subtracks so you can chart progress toward a goal (like a client launch).  Sorry for this novel, but here’s more info on track organization if your’e curious. The way thathttp://www.livefyre.com/profile/2687508/ set up our editorial calendar, we have 2 levels of subtracks. This just one way of creating your ed cal, and there’s no right way, but it illustrates… Read more »
yvettepistorio
3 years 5 months ago

jennifergosse Ah!! I didn’t realize you could put subtracks in other subtracks. I like it! And love the collaboration part of it too and how you can share with as many or as few people as you want.

jennifergosse
jennifergosse
3 years 5 months ago

yvettepistorio Yep – unlimited subtracks. If you want a subtrack for every day of the year, Tracky is cool with that. I know I’m biased, but I really don’t know of another way to collaborate with just the people you want to, when you want to (share today, don’t share tomorrow) and in the context you set (e.g. a group). That alone has revolutionized my workflow + personal planning.

SpinSucks
SpinSucks
3 years 5 months ago

wagnerwrites Oh, it is!! Thanks for sharing 🙂

eveypistorio
eveypistorio
3 years 5 months ago

tracky 😀 Thanks for sharing!!

eveypistorio
eveypistorio
3 years 5 months ago

kateupdates 😀 Thank you Kate!

eveypistorio
eveypistorio
3 years 5 months ago

JonMikelBailey 😀

tracky
tracky
3 years 5 months ago

tarynwismer Thanks for the share, Taryn! 🙂 We’re here to help if you’d like to collaborate.

eveypistorio
eveypistorio
3 years 5 months ago

jennifergosse tracky 😀 Thank you for the awesome tool!

iGoByDoc
3 years 5 months ago

Great post about Tracky! I am going to finally be on a demo tomorrow with Jennifer to see what it is all about.
This is me thinking of ways I can deploy at work, and on Social Media Club of SLC.
Doc

yvettepistorio
3 years 5 months ago

iGoByDoc Yay!! I hope you like it as much as I do 🙂

HowieG
HowieG
3 years 5 months ago

Love this and need this! Thank you!

yvettepistorio
3 years 5 months ago

HowieG 😀

HowieG
HowieG
3 years 5 months ago

WAIT SORRY! I love numbers 1-3 but number 4 geez yvettepistorio ! LOL

yvettepistorio
3 years 5 months ago

HowieG Ha! Funny guy aren’t you Howie!

jpatrickobrien
jpatrickobrien
3 years 5 months ago

jeffespo cool find! Have you used it yet? I think I’m going to give it a shot.

jeffespo
jeffespo
3 years 5 months ago

jpatrickobrien looing at…

jpatrickobrien
jpatrickobrien
3 years 5 months ago

jeffespo after studying it, I remember this when it came out. If you watch the vid, it was made for broad application…not as workflow.

tracky
tracky
3 years 5 months ago

ArgylePR Thanks for the share! Great practical post by eveypistorio. We love helping agencies – let us know if we can help you.

ClayMorgan
3 years 5 months ago

Content tracking tools are like time management tools. The best ones are the ones an individual will actually use.

AceConcierge
AceConcierge
3 years 5 months ago

brandonpierce Thank you for the RT Brandon. Hope your Tuesday is hoppin

tracky
tracky
3 years 5 months ago

AaronLloyd mikekmcclure Great to have you join us! And if you’re ready to become a superuser, hop in on a demo: https://t.co/POFzM4pl8g.

dbvickery
3 years 4 months ago

Hmm, this means I’d have to be ACCOUNTABLE, though…right?
Pondering…
With a blog like SPINsucks, and now recording tracks, you are becoming DJs. So which of you handles top-40…smooth jazz…alternative rock?

trackback

[…] If the goal is to gain traction in a new market, seek media in that segment and align your media relations efforts with editorial calendars. […]

wpDiscuz
236 Shares
Tweet
Share
Share
+1
Pin
Email
[postmatic_subscribe_widget]