Gini Dietrich

Will Facebook Collections Kill Pinterest?

By: Gini Dietrich | October 10, 2012 | 
173

I almost hate to tell you about this because it’s not yet available to us, but it’s really freaking cool.

I’m going to tell you and then you’ll have to wait.

But I’m not sure how I feel about it because (as most of you know) I LOVE Pinterest. And this, from what I can tell, will be a direct competitor.

And it’s on the site where a billion of us spend time at least once a week, if not once a day.

Facebook Collections

Yes, that’s right. Facebook is launching what they call “Collections,” which allows you to add “want” and “collect” buttons to your images, automatically creating a wish list where you or your friends and family can buy.

Right now, a few uber brands can add these buttons to their pages so you can want or collect their products to your page.

Facebook says Pottery Barn, Wayfair, Victoria’s Secret, Michael Kors, Neiman Marcus, Smith Optics, and Fab.com will have the first crack at using this new feature.

I checked out the Pottery Barn page and you can see, if you click on the image in their news feed, there is a “want” button.

Then, when I click “want,” a dialogue box appears and asks me to not only share it on my timeline, but I can also decide who sees it.

Pinterest Killer?

I did a webinar yesterday for Social Media Today with Beth Hayden, where we talked a ton about Pinterest, Instagram, and infographics.

During the conversation, ROI came up (of course it did; I was part of the panel) and we discussed not only what a great driver of traffic it is to a blog, but also how much money it can generate for a business.

Twenty-one percent of Pinterest users buy something directly from the visual social network. Which, in and of itself, is pretty impressive.

But our work with clients shows even higher rates. During a three month test this summer, Pinterest (alone) generated $27,427 for their ecommerce site, which was a 60 percent conversion rate.

But with 11 million users on Pinterest, compared to one billion on Facebook, it could be people just stay on one site to do their image browsing, window shopping, and buying.

Now if Facebook bought Pinterest and allowed us to create our wish lists directly from our boards…now that would be something!

In the meantime, keep an eye out for when “want” and “collect” are launched more fully so you can add to your business page.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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173 responses to “Will Facebook Collections Kill Pinterest?”

  1. heybethanyrae says:

    RT @SpinSucks: Will Facebook Collections Kill Pinterest? http://t.co/VgNfj7cA

  2. JonFMoss says:

    @ginidietrich is anything innovative coming out of FB, or have they taken to just copying what others are doing?

  3. bdorman264 says:

    Sweet; so if I click on the ‘want’ button for a new R-11s TaylorMade driver, somebody might surprise me for Christmas and buy it for me?
     
    One billion vs 11 million……hmmmmm. Other than making them filthy rich, would it be a good thing for Pinterest if Facebook bought them?

  4. KenMueller says:

    Definitely something to keep an eye on. I love how Facebook is starting to experiment a bit more with different features. I’d actually rather see them try to find ways to better integrate with Pinterest, Amazon, and similar sites, rather than building these things from the ground up.

  5. jfbmarketing says:

    Should be a great feature not sure it will effect the interest of Pinterest. Competition is a good thing a times, so we will see how it all plays out..

  6. SincerelyKristi says:

    @MartinoFlynn @SpinSucks I think @fancy already put the nail in Pinterest coffin. Rolling pretty imagery, ecommerce & fab customer service

    • MartinoFlynn says:

      @SincerelyKristi The design for @fancy is definitely fantastic, but it’s Facebook’s size and user activity that gives it a huge advantage.

      • SincerelyKristi says:

        @MartinoFlynn very true. Do you think consumers/users will be wearied by Facebook trying to monetize their actions again?

        • MartinoFlynn says:

          @SincerelyKristi Yes. Facebook users are always weary when updates are made. Luckily this update has a strong ‘fun’ factor built in.

  7. megmroberts says:

    @ginidietrich This blog post is very similar to an email chain I had with my colleagues yesterday. I’m really impressed w/ this new feature.

    • ginidietrich says:

      @megmroberts I’m impressed, too. But I’ll be really annoyed if it’s streams and streams of people’s wants in my feed

  8. dearcaputo says:

    @ginidietrich @spinsucks @janetcap forget & pinterest, it’s all about twitter!

  9. belllindsay says:

    HA! What @bdorman264 said – I want magical presents!! This is pretty interesting actually. I dunno, I still haven’t quite figured out what Facebook “is” to me – I only started liking it again recently – in the last 6 months or so – and find myself being drawn to it more than Twitter even. Could this be the tipping point for me, will my engagement level ramp up on FB, or will it start to feel too cluttered with too much stuff….? Very, very interesting.

  10. […] on spinsucks.com Share this:TwitterFacebookLike this:LikeBe the first to like this. This entry was posted in […]

  11. I wonder how they are going to address the copyright issues that Pinterest has been dealing with.

    • ginidietrich says:

      @thejoshuawilner My sense is, because the “want” is coming directly from the brand and linking to their ecommerce, it won’t be an issue. The problem with Pinterest is someone sees a William Wegman painting online and they pin that image to their “love Weimaraners” board, but it doesn’t give credit to the artist.

  12. I find it really interesting how this is implemented. It’s very different from Pinterest in the way its set up, and my first instinct is that this will be completely awesome for brands with good visuals and large FB audiences. You can’t always say that about Pinterest since the pool of users is so much smaller. 
     
    So many times people aren’t willing to jump onto another social network (I’m getting sort of bah-humbug-y myself these days) because they already feel maxed out on time. So, having this functionality as part of Facebook is really kind of brilliant. Sure, they’ll get called out for being copy cats, but they’re keeping people in the Facebook ecosystem more and more. That’s valuable to advertisers and certainly won’t hurt Facebook’s bottom line.

  13. StevenInPR says:

    I’m really impressed by the feature. As a marketer, I’m really happy Facebook is expanding its uses for consumers and brands. Maybe this will help bridge the male demographic gap that Pinterest seems to have.
     
    I also wonder how Facebook plans to compete with images that aren’t from brands. Many users spend hours on Pinterest looking at funnier images, ones that don’t led to any type of product. As the feature is presented, it seems to be all about a wish list. I don’t know if Pinterest users will jump ship when it might not have the same variety of browsing that Pinterest offers.

    • ginidietrich says:

      @StevenInPR Good point about the funny images…like someecards. Because the want button is only available on brand pages and linking to a place to buy it online, I don’t see it becoming the same image-interest place as Pinterest. But I do like the idea of seeing something my friends have recommended and having a place where people can buy. At least then I get what I want instead of stuff I never use.

  14. bradmarley says:

    To answer your headline, “No.”
     
    (Oh, you want me to clarify? Okay.)
     
    People don’t use Facebook to shop or browse collections. They use it to talk to friends and post baby pictures. Pinterest is the site they go to to do all of the above. And I think consumers have a level of comfort using Pinterest. Why would they want to revert to Facebook and start over?

    • ginidietrich says:

      @bradmarley I know I don’t want to start over. And I’d be really irritated if I had to see all my friends wants in my stream. It doesn’t bother me on Pinterest. It’d bother me on Facebook.

      • RebeccaTodd says:

        @ginidietrich  @bradmarley Would it be more annoying to see friend’s wants (whatever that means) than endless statuses bitching about the weather or other trivialities?

        • bradmarley says:

          @RebeccaTodd  @ginidietrich Their “wants” are going to become more noise I want to avoid in the stream. I’ve learned to deal with the bitching and moaning because it’s been at the core of Facebook since the dawn of time. However, I don’t want to see clothing options.
           
          This is why I don’t use Pinterest. At least on that site you are broadcasting to like-minded individuals. But our Facebook friends are diverse. Unless you plan to put in the time to set up rules to govern who sees your “wants” (and nobody will) you’re giving them another reason to hide or unfriend you.
           
          As the “wants” take off, it’s only a matter of time until your high school science teacher tells the world she has her eye on a new thong because she forgot everybody sees her taste in lingerie.

        • RebeccaTodd says:

          @bradmarley  @ginidietrich Hah nice analogy! Yes, I simply mute about 97% of the people I have on Facebook. Gini *almost* has me convinced of the functionality of Pinterest.

        • ginidietrich says:

          @RebeccaTodd  Wait til you read Lindsay’s blog post in a couple of hours. You’ll be convinced.

      • @ginidietrich oh geeze, guess I should read what other people write BEFORE making my comment. Now I look like a Ginicat

  15. Let’s go through a partial list: Facebook “Places” will kill FourSquare, Facebook “Deals” will kill GroupOn, Facebook “Messaging” will kill email, etc, etc. Pinterest has nothing to worry about.

    • ginidietrich says:

      @UniqueVisitor And…all of those things are copies of what else is out there. Come on, Facebook! How about some innovation?

      • @ginidietrich  @UniqueVisitor Precisely. In time Facebook runs the risk of being nothing more than a collection of 2nd rate knock-offs of better executed single-purpose apps. It’s sad and rather pathetic really.

        • Danny Brown says:

          @UniqueVisitor  @ginidietrich The difference is, Facebook never said they’d kill the competition; that’s usually the hyperbole of marketers.
           
          Does Facebook care it’s seen as follow-up? Probably not. It’s worked for pretty much every successful brand today, from Apple to Dyson to Jetblue and more.
           
          Being first and original doesn’t guarantee success; being smart with “we do all that AND…” usually does.

        • flemingsean says:

          @Danny Brown  @UniqueVisitor  @ginidietrich

        • @Danny Brown @ginidietrich This has nothing to do with not being first, or being a fast follower. It has everything to do with the fact that Facebook’s underlying value proposition (social networking among friends and family) doesn’t monetize well, and that they need revenue ASAP. 
           
          Apple, Dyson and Jet Blue all became hyper-focused on one central theme. Facebook is doing precisely the opposite.

        • flemingsean says:

          @Danny Brown  @UniqueVisitor  @ginidietrich 
           
          I have always been an advocate of the following mantra – the early bird may get the worm, but it’s the *second* mouse that gets the cheese.

        • @flemingsean  @Danny Brown  @UniqueVisitor  @ginidietrich Funny, that has worked out exactly ZERO times for Facebook 🙂

        • Danny Brown says:

          @UniqueVisitor  @ginidietrich It depends on the goal. Friends and family see what you like and can buy it right there? Sounds like a great opportunity to me.

        • Danny Brown says:

          @UniqueVisitor  @ginidietrich Facebook has one central theme – connect your world. The rest is gravy.

        • @Danny Brown  @UniqueVisitor  @ginidietrich Exactly – it SOUNDS like a great opportunity, but for Facebook is based on a hope and a prayer. Social commerce may work in certain niche communities of interest, but not in graph-wide social networks.

        • @Danny Brown  @ginidietrich Its one central theme is “Connect your world”?? Sounds like someone is guzzling Zuck’s kool-aid through the fire hose 🙂
           
          Pro- Tip: “Connect your world” = “Boil the ocean”. Both yield similar unimpressive results.

        • Danny Brown says:

          @UniqueVisitor  @ginidietrich Tell that to LinkedIn, Fab.com, Payvment, TicketMaster, AirBnB, Polyvore, GiantNerd, Sneakpeeq, amongst others. 😉

        • @Danny Brown   @ginidietrich I honestly don’t know what point you’re trying to make. None of those companies are aggregations of marginally-associated business lines.

        • Danny Brown says:

          @UniqueVisitor  @ginidietrich Ah, I must be drinking from that Kool Aid again, as opposed to answering your questions on social commerce success through open graph. My bad, I’ll take your “pro tip” and be better educated for it.

        • @Danny Brown  
          A) I never asked a question re social commerce
          B) I acknowledged that social commerce can work in niche communities
          C) Your substituting sarcasm for a reasoned response is telling

  16. ginidietrich says:

    @jsandford Ahhhh. Thank you!

  17. ginidietrich says:

    @Terry_Foster Thank you, sir!

  18. cara_frye says:

    @RebeccaAmyTodd I don’t use Pinterest so I guess I don’t really care lol

  19. 3HatsComm says:

    I finally joined Pinterest, almost forget to use it and when I have I think half the images have been blocked or a 503 error. An easy way for bookmarking images we like has its place, but I think a smaller online user niche. So FB copying it .. it’s that ‘assimilation’ thing, sometimes works and sometimes not. (Think of the good features and apps that iOS has copied.)
     
    Perhaps a smarter question: Are they going to do it BETTER? That’s my difference maker. If they can as you suggest, tie this more into the backend, e-commerce, revenue stream then yes, FB may do ok w/ Collections – better for FB that is. But better for the user? I probably doubt that.
     
    It’s all so new – Pinterest included – and getting old; I’m not convinced we’re as ‘social’ as all that. For everyone of us that pins, tweets, likes several times a day I suspect there are dozens more that only login in once a week to post new puppy pics. FWIW.

    • ginidietrich says:

      @3HatsComm I only use Pinterest on the weekends. I don’t have time otherwise. It’s always my reward for getting through a tough week.
      But I will tell you this…the reason I knew it was going to be big is because the social media geeks weren’t talking about it yet and my mom, sister, and cousin all nudged me to get on there. It may not be a great tool for us, but it is for those outside of our bubble.

      • 3HatsComm says:

        @ginidietrich THAT right there as much as work and biz, that’s what got me interested – I started seeing F&F use it (after they shared to FB). Figured it was worth a look as a comms pro b/c it reaches not ‘us’ those outside the bubble. And yeah it can be fun. 🙂

  20. AustinRivas says:

    I wish Facebook would actually innovate some new products instead of just looking at what’s successful and just using scale to edge in *cough* instagram *cough*. Why doesn’t facebook have a proprietary e-commerce platform yet? Where are customized pages for different industries? Have they monitized mobile yet?
     
    Facebook should be focusing on generating revenue. Here’s how to do it, create a one click purchase system ala Amazon, and a halfway decent e-commerce CMS for businesses. Then use the social graph to incentivize sharing with discounts and coupons. Provide real ROI to businesses on facebook and move user away from collecting useless images to purchasing real products.

    • ginidietrich says:

      @AustinRivas To heck with why they haven’t monetized mobile yet. Why don’t they have a great mobile app yet?
       
      It sounds like Facebook would do good to bring us both in to consult!

    • briandshelton says:

      @AustinRivas The question really comes down to Zuck’s vision for Facebook – he wants it to be a platform and encourage others to build apps on “his” platform.
       
      The idea is really no different from other SaaS businesses (Salesforce.com, for example). They built a platform and allow third party developers provide innovation. As for e-commerce in particular, my feeling is that there are two key reasons why it hasn’t been successful (a few have tried).
       
      First, people don’t treat Facebook as a destination site for shopping, so their mindset is not engaged for transactional behaviors. Second, because of all the reported privacy issues (historically) with Facebook, I believe there is a general lack of trust when it comes to making purchases (financial data).
       
      And, directly to your point regarding Instagram, it wasn’t built on the Facebook platform, but it has been successful enough that Facebook wanted to add it to their portfolio rather than compete against it. Just my perspective on things…

      • ginidietrich says:

        @briandshelton  @AustinRivas To that point about financial aspects, Brian…I tried to buy a wreath I found on the Pottery Barn page this morning (so I could see if it worked and include it in the blog post) and they required me to turn off my save browsing in order to do that. Nope. Not going to happen. No way.

  21. Oh shoot me now… I won’t be able to tolerate “Gini ‘wants’ a new cycling suit” in my news feed and other crap. I can barely tolerate all the sponsored stories and shared links as it is; this might just push me over the edge!

  22. ExtremelyAvg says:

    I’m just starting to mess with Pinterest, but I have to admit something. I’m not sure I understand the point. I know there is one and I feel like one of those people who don’t “get” Twitter. Twitter is about interacting with people. Nobody has ever explained why Pinterest is cool or how they use it.
     
    Gini, how do you use Pinterest? It might help me understand why it is cool.

    • ExtremelyAvg says:

      Actually, it doesn’t need to be Gini who answers. Anyone with insight could chime in.

    • ginidietrich says:

      @ExtremelyAvg I use it for a variety of things. First and foremost are recipes. I never use the recipes themselves because I’m really bad at following directions, but I do use them for inspiration. Last night I finished work at 7:30 and instead of playing the “we don’t have any food in the house” game, I can look at my “must make” board and quickly find something that is easy and quick to make.
       
      I’ve also been pinning our blog posts and it’s pretty incredible to see how much traffic it drives here, but more than that…how long people stay. It’s more than triple the time the rest of you stay.

  23. Matt_Cerms says:

    Hey Gini,
    Great post as always! This is very cool. But, I don’t think it is a Pinterest killer. I really believe users are loyal to social media platforms when inspired in a specific way:
     
    1. Facebook for entertainment
    2. LinkedIn for work
    3. Instagram for photos
    4. Twitter for news
    5. YouTube for videos
    6. Pinterest for passions
     
    Google+ is a platform I like, but not many people truly burn for Google+ like they burn for Pinterest. Simply because it is good a lot, but doesn’t captivate people enough in ONE area. It sounds good to put everything into one social media platform (Facebook is pushing for that), but it is becomes overwhelming for users.
     
    Facebook’s core purpose for people is to peruse photo albums and to stay in touch. AND that’s what people love about it! I think Collections, in the end, will be background noise. Users will continue reserve their personal interests/likes/passions for Pinterest. I look at it as two different mental escapes when comparing user experiences for Facebook and Pinterest. 
     
    Of course, this all my opinion, but I feel strongly about it. If Facebook bought Pinterest, that could change the game. I Would love to hear your thoughts on this, Gini.
     
    -Matt

    • ginidietrich says:

      @Matt_Cerms I LOVE PINTEREST! I mean, what?
       
      I actually don’t think it’ll be a Pinterest killer either. I’ll admit I used that headline to attract readers and comments. I’m not above link bait, okay?? OKAY!?!
       
      I really love Google+ for SEO purposes. Ever notice content that is +1’d or shared on Google+ ranks higher in search results?

      • Matt_Cerms says:

        @ginidietrich Ha-ha, I figured as much. But my response was really geared towards the general question as opposed to you trying to convince people about this. Because in a perfect world — Facebook or Google could serve us in every way possible. In other words, taking a closer look at collections, branch out, or even snapseed and what their long term influence will be.
         
        And, yes, Google+ for SEO is very dynamic. Definitely a game changer for new websites and blogs.

        • ginidietrich says:

          @Matt_Cerms I guess it’s the same as having McDonald’s and Burger King…one could serve all of us, but competition is better. And McDonald’s fries are better.

        • Matt_Cerms says:

          @ginidietrich Definitely. The psychology behind why people use these different social platforms and also why people are very loyal to them is fascinating.

  24. […] 4avg.rating 1 votes. #rated {background-color:transparent; border:0px solid #000000; } #rated a{background-color:transparent; border:0px solid #000000; } #rated a:hover{background-color:transparent; border:0px solid #000000; } http://spinsucks.com/social-media/will-facebook-collections-kill-pinterest/ […]

  25. NickArmes says:

    @ginidietrich as much as I enjoy FB, I like going to other sites for different purposes. Only time will tell.

  26. briantudor says:

    @ginidietrich one can only hope?

  27. nathanmathews says:

    @ginidietrich Saw a piece on MSNBC on FB collections during lunch today, you beat them to the punch as I had read your blog this morning.

  28. ryancox says:

    Sigh….this will take 50 hours of competitive analysis and usage ideation on my part over the next 2-3 weeks. Awesome.

  29. Cris Swaters says:

    There seem to be a good number of Pinterest-like social developments. The new platform for MySpace has a very Pinterest feel, and now Facebook. I don’t think any of those platforms will “kill Pinterest,” but those developments will allow them to keep up with the curve of what people like. Great post, Matt!

    • ginidietrich says:

      @Cris Swaters You’re right – there are a ton of Pinterest-like platforms and they haven’t hurt Pinterest. But I do wonder if just because of the sheer number of people on Facebook if it’ll hurt them.

  30. Trace_Cohen says:

    I think Pinterest will be just fine – if anything this is just creating more visibility and loyal users for them. I use Facebook and Pinterest for two completely separate things so it wont affect how I use either.

  31. Facebook is in a precarious position. They have to change to be profitable. But too much change and people might lose interest. People already have a love/hate relationship with it. And like they say: http://www.youtube.com/watch?v=ULuHJgCos7A

  32. AnastasiaAshman says:

    @ginidietrich interested if this makes #Pinterest improve itself. personally don’t use it for shopping AT ALL and only a little wish listing

  33. dfriez says:

    Great post, Gini! Would you mind if I re-post to the Capitol Communicator? I know my readers will want to know about the new Facebook Collections.

  34. delwilliams says:

    @ginidietrich doubt it. It’s nice to go to a one stop shop sometimes, but not all the time. FB is becoming that. Yawn

  35. lesmckeown says:

    @ginidietrich “Facebook … could fill our news streams with unwanted items…” *Could*? You must be on a different Facebook than me.

  36. vanhoosear says:

    @wroush I have a few doozies myself. Most of them involving Second Life… So don’t sweat it… 😉

  37. MegOKeefe10 says:

    @nateriggs mylist is a Facebook app like Pinterest how so you feel about that

  38. jonbuscall says:

    Ouch ! Poor Pinterest. I think this could really knock them for six. But as @barrettrossie suggests there’s always the possibility that such another seismic change could water down their brand and what they’ve built themselves around. 
     
    I suspect Gen X and the babyboomers will like it but it will be yet another reason the Millennials start to look elsewhere. Once something becomes so ubquitious it’s almost as if you choose another option just to stick it to the man. Teens rebel. It’s normal.

  39. derjue says:

    @peterstringer Can’t imagine how horrendous a FB feed will look with the “wants” of engaged/pregnant friends. Like seperate network for it

  40. ginidietrich says:

    @swonderlin xoxo

  41. I would rather see The Fancy get the credit for combing retail with “pinning”.  You can fancy it (pin it) AND buy it from the same platform.

    • ginidietrich says:

      @KristenDaukas These poor social networks that are so freaking brilliant and innovative getting eaten up by Facebook. Why can’t they just buy them for $1B like they did with Instagram??

  42. ErikSmith80 says:

    @A_Gallman interesting and smart move for fb!

  43. swonderlin says:

    @peterstringer 🙂

  44. taracoomans says:

    I personally feel that in order to be profitable, Facebook has essentially become the digital equivalent to a newspaper insert that you pass around to your friends. Good or bad, this move seems consistent with Facebook’s goal of becoming the digital provider of discounts, promotions and advertising.
    As to whether this will kill Pinterest? As a heavy user of many SM platforms, I’m gravitating more and more to the platforms that are more clean and provide a couple of services instead of millions of them. As someone else here said, G+ is an excellent platform, that just hasn’t taken off. But with further changes like this in Facebook, G+ may become more and more viable as a clean place to interact with interesting content and people without constant bombardment of promotions and advertisements.

  45. ms_tara_natasha says:

    @lisabyrne Maybe and then Pinterest will do a Myspace and take their users back LOL!

  46. ginidietrich says:

    @merylkevans I just saw Pinterest is worth $7.7B so I’m not sure FB can afford them!

    • merylkevans says:

      @ginidietrich Cough gag … you coulda warn me before I was drinking! 🙂 Yeah … especially since that stock is doing so well <bada bing>

  47. taracoomans says:

    @ppcbuyers Spoken like a true PPCBuyer! Data. Collection. Indeed. http://t.co/eU9QuUnX #facebookcollection

  48. pischilein says:

    @WomenWhoTech @ginidietrich
    Not for those of us not on Facebook.

  49. sHecKii says:

    @USATODAYcollege It’s not even a question. Pinterest will be severely niched, even more than it is now, due to Facebook Collections.

  50. jodiontheweb says:

    @USATODAYcollege thanks for the retweet!

  51. VR4SmallBiz says:

    @ShellyKramer I don’t think so. Pinterest has too much momentum IMO. @ginidietrich

  52. ShareOMarketing says:

    @ShellyKramer @ginidietrich Facebook ‘subscriptions’ haven’t killed Twitter, fwiw.

  53. TedRubin says:

    Let’s remember that the challenge Facebook has in driving sales is that people go there to socialize, not to do commerce. On the other hand, people going to Pinterest are going there for inspiration, ideas, and apparently to find things they want to buy. This is still a major disconnect Facebook must overcome to be able to drive sales at scale. Not sure collections will bridge that gap, although definitely a place to start. Seems more like a wish list for others to buy things for you than a driver of direct commerce. Someone is going to acquire Pinterest… looking forward to seeing who that will be.

  54. sethgoldstein says:

    @TedRubin where do you find them? Are they rolling it out?

  55. RockChristopher says:

    @tedrubin ƬӇ∆ик ㄚ◊ㄩ➽ Ted @TedRubin & Yenni @TechnologyBOOM – honored you both stopped by – & I agree, my vote is also no. enjoy your Sunday!

  56. jboitnott says:

    Nah 🙂 RT @steveology: Will Facebook Collections Kill Pinterest? http://t.co/VZCzXN7r via @ginidietrich

  57. LizIsaacs says:

    Interesting article and great comments @ginidietrich and crew . It’s still too early too see how Facebook will fair with this over Pinterest.  Remember MySpace’s upcoming renaissance–so I don’t think it’s totally Pinterest Facebook is going after in their latest chapter of trying to re-invent themselves. Lest we forget how they did with Friend Feed. 
     
    MySpace’s sneak peak: https://new.myspace.com/play?pm_cmp=ed_spl_2info_NEW

  58. kendralante says:

    If I think about my friends on Pinterest, I can really only envision a small handful of them jumping ship for Facebook Collections. Most people seem to relish the disconnect from Facebook. Most of my friends also don’t even link their Pinterest profiles to Facebook because they don’t necessarily want all their food, clothing and home decor pins to be all over Facebook.

  59. […] we know, Facebook Collections is making a play for Pinterest. Facebook has one billion users. Facebook has the masses. And […]

  60. […] talked here about how Pinterest has helped some of our clients increase revenue by focusing solely on the social network. Of course, the clients it’s most effective with are […]

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