Gini Dietrich

Will Facebook Collections Kill Pinterest?

By: Gini Dietrich | October 10, 2012 | 

I almost hate to tell you about this because it’s not yet available to us, but it’s really freaking cool.

I’m going to tell you and then you’ll have to wait.

But I’m not sure how I feel about it because (as most of you know) I LOVE Pinterest. And this, from what I can tell, will be a direct competitor.

And it’s on the site where a billion of us spend time at least once a week, if not once a day.

Facebook Collections

Yes, that’s right. Facebook is launching what they call “Collections,” which allows you to add “want” and “collect” buttons to your images, automatically creating a wish list where you or your friends and family can buy.

Right now, a few uber brands can add these buttons to their pages so you can want or collect their products to your page.

Facebook says Pottery Barn, Wayfair, Victoria’s Secret, Michael Kors, Neiman Marcus, Smith Optics, and will have the first crack at using this new feature.

I checked out the Pottery Barn page and you can see, if you click on the image in their news feed, there is a “want” button.

Then, when I click “want,” a dialogue box appears and asks me to not only share it on my timeline, but I can also decide who sees it.

Pinterest Killer?

I did a webinar yesterday for Social Media Today with Beth Hayden, where we talked a ton about Pinterest, Instagram, and infographics.

During the conversation, ROI came up (of course it did; I was part of the panel) and we discussed not only what a great driver of traffic it is to a blog, but also how much money it can generate for a business.

Twenty-one percent of Pinterest users buy something directly from the visual social network. Which, in and of itself, is pretty impressive.

But our work with clients shows even higher rates. During a three month test this summer, Pinterest (alone) generated $27,427 for their ecommerce site, which was a 60 percent conversion rate.

But with 11 million users on Pinterest, compared to one billion on Facebook, it could be people just stay on one site to do their image browsing, window shopping, and buying.

Now if Facebook bought Pinterest and allowed us to create our wish lists directly from our boards…now that would be something!

In the meantime, keep an eye out for when “want” and “collect” are launched more fully so you can add to your business page.

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!

  • heybethanyrae

    RT @SpinSucks: Will Facebook Collections Kill Pinterest?

    • ginidietrich

      @heybethanyrae That was fast!

      • heybethanyrae

        @ginidietrich I’ve been following this new FB addition and loved your explanation of it! Had to share 🙂

        • ginidietrich

          @heybethanyrae I can’t decide if I’m going to love this or hate it. I love my Pinterest.

        • heybethanyrae

          @ginidietrich I’m torn too. I like to keep my platforms separate, typically. This feature may fill up the news feed too much. We’ll see!

        • ginidietrich

          @heybethanyrae Oh yeah…that would be super bad.

        • marthamuzychka

          @heybethanyrae @ginidietrich I keep all my platforms separate. Given I block ads & avoid store pages, not likely to use Collections.

  • JonFMoss

    @ginidietrich is anything innovative coming out of FB, or have they taken to just copying what others are doing?

    • ginidietrich

      @JonFMoss It looks to be the latter. Either they buy them or copy them.

  • Sweet; so if I click on the ‘want’ button for a new R-11s TaylorMade driver, somebody might surprise me for Christmas and buy it for me?
    One billion vs 11 million……hmmmmm. Other than making them filthy rich, would it be a good thing for Pinterest if Facebook bought them?

    • @bdorman264 EXACTLY! It could be very useful! Like a bridal registry only better.

  • Definitely something to keep an eye on. I love how Facebook is starting to experiment a bit more with different features. I’d actually rather see them try to find ways to better integrate with Pinterest, Amazon, and similar sites, rather than building these things from the ground up.

    • @KenMueller Me too…hence creating a wish list on Facebook via Pinterest. THAT I would love!

      • @ginidietrich yeah, but you WANT a lot. I’m not sure Facebook is big enough for your wishlist. Might crash the servers.

        • @KenMueller Puh-lease. I could make them so much money if they brought me on as a consultant.

        • @ginidietrich I’ll give Mark a call and see what I can make happen for you.

        • Keena Lykins

          @ginidietrich  @KenMueller Somehow I don’t think the Zuck could stand up to professionalism. You’d have him crying in the within a week.

        • Keena Lykins

          @ginidietrich  @KenMueller Somehow I don’t think the Zuck could stand up to professionalism. You’d have him crying in the within a week.

        • @Keena Lykins  @KenMueller I don’t know…he seems like he’s smart enough to know what he doesn’t know and let the experts do their jobs. And it’d be kind of fun to show up for a business meeting in jeans and flip flops!

  • jfbmarketing

    Should be a great feature not sure it will effect the interest of Pinterest. Competition is a good thing a times, so we will see how it all plays out..

    • @jfbmarketing Facebook has an unfair advantage. But I’m not sure I want people’s wants clogging up my stream. I guess we’ll see how it works out.

  • SincerelyKristi

    @MartinoFlynn @SpinSucks I think @fancy already put the nail in Pinterest coffin. Rolling pretty imagery, ecommerce & fab customer service

    • MartinoFlynn

      @SincerelyKristi The design for @fancy is definitely fantastic, but it’s Facebook’s size and user activity that gives it a huge advantage.

      • SincerelyKristi

        @MartinoFlynn very true. Do you think consumers/users will be wearied by Facebook trying to monetize their actions again?

        • MartinoFlynn

          @SincerelyKristi Yes. Facebook users are always weary when updates are made. Luckily this update has a strong ‘fun’ factor built in.

  • megmroberts

    @ginidietrich This blog post is very similar to an email chain I had with my colleagues yesterday. I’m really impressed w/ this new feature.

    • ginidietrich

      @megmroberts I’m impressed, too. But I’ll be really annoyed if it’s streams and streams of people’s wants in my feed

  • dearcaputo

    @ginidietrich @spinsucks @janetcap forget & pinterest, it’s all about twitter!

    • ginidietrich

      @dearcaputo I LOVE Pinterest! )

  • belllindsay

    HA! What @bdorman264 said – I want magical presents!! This is pretty interesting actually. I dunno, I still haven’t quite figured out what Facebook “is” to me – I only started liking it again recently – in the last 6 months or so – and find myself being drawn to it more than Twitter even. Could this be the tipping point for me, will my engagement level ramp up on FB, or will it start to feel too cluttered with too much stuff….? Very, very interesting.

    • @belllindsay  The way we all use Facebook has evolved. One of my favorite things to do (as you know) is have conversations on walls when other people insert themselves into the conversation. Sure, that happens on Twitter, but it feels more intimate and fun on Facebook.

      • belllindsay

        @ginidietrich See, this is it – the conversations are so much fun on FB, more than on Twitter (but that’s due to functionality/platform design) – I still love Twitter but FB seems to be my go to place lately. Maybe my calibre of FB friends has increased…? 😉

        • @belllindsay Or something…

        • belllindsay

          @ginidietrich You dissing my friends from high school….? HAHAHA!!

        • @belllindsay Actually, I was dissing Rebecca Amy Todd and me.

        • @belllindsay  @ginidietrich Well yes, I’m there now…

        • @ginidietrich  @belllindsay  Indeed. I put the ass right back in class.

        • belllindsay

          @RebeccaTodd  @ginidietrich N’ah, you guys are tops!

        • @belllindsay  @ginidietrich Now I’m gonna have to come up with something awful to say.

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  • I wonder how they are going to address the copyright issues that Pinterest has been dealing with.

    • @thejoshuawilner My sense is, because the “want” is coming directly from the brand and linking to their ecommerce, it won’t be an issue. The problem with Pinterest is someone sees a William Wegman painting online and they pin that image to their “love Weimaraners” board, but it doesn’t give credit to the artist.

  • I find it really interesting how this is implemented. It’s very different from Pinterest in the way its set up, and my first instinct is that this will be completely awesome for brands with good visuals and large FB audiences. You can’t always say that about Pinterest since the pool of users is so much smaller. 
    So many times people aren’t willing to jump onto another social network (I’m getting sort of bah-humbug-y myself these days) because they already feel maxed out on time. So, having this functionality as part of Facebook is really kind of brilliant. Sure, they’ll get called out for being copy cats, but they’re keeping people in the Facebook ecosystem more and more. That’s valuable to advertisers and certainly won’t hurt Facebook’s bottom line.

    • @Karen_C_Wilson AND…you can measure its effectiveness, which is something Facebook is missing right now.

  • StevenInPR

    I’m really impressed by the feature. As a marketer, I’m really happy Facebook is expanding its uses for consumers and brands. Maybe this will help bridge the male demographic gap that Pinterest seems to have.
    I also wonder how Facebook plans to compete with images that aren’t from brands. Many users spend hours on Pinterest looking at funnier images, ones that don’t led to any type of product. As the feature is presented, it seems to be all about a wish list. I don’t know if Pinterest users will jump ship when it might not have the same variety of browsing that Pinterest offers.

    • @StevenInPR Good point about the funny images…like someecards. Because the want button is only available on brand pages and linking to a place to buy it online, I don’t see it becoming the same image-interest place as Pinterest. But I do like the idea of seeing something my friends have recommended and having a place where people can buy. At least then I get what I want instead of stuff I never use.

  • To answer your headline, “No.”
    (Oh, you want me to clarify? Okay.)
    People don’t use Facebook to shop or browse collections. They use it to talk to friends and post baby pictures. Pinterest is the site they go to to do all of the above. And I think consumers have a level of comfort using Pinterest. Why would they want to revert to Facebook and start over?

    • @bradmarley I know I don’t want to start over. And I’d be really irritated if I had to see all my friends wants in my stream. It doesn’t bother me on Pinterest. It’d bother me on Facebook.

      • @ginidietrich  @bradmarley Would it be more annoying to see friend’s wants (whatever that means) than endless statuses bitching about the weather or other trivialities?

        • @RebeccaTodd  @ginidietrich Their “wants” are going to become more noise I want to avoid in the stream. I’ve learned to deal with the bitching and moaning because it’s been at the core of Facebook since the dawn of time. However, I don’t want to see clothing options.
          This is why I don’t use Pinterest. At least on that site you are broadcasting to like-minded individuals. But our Facebook friends are diverse. Unless you plan to put in the time to set up rules to govern who sees your “wants” (and nobody will) you’re giving them another reason to hide or unfriend you.
          As the “wants” take off, it’s only a matter of time until your high school science teacher tells the world she has her eye on a new thong because she forgot everybody sees her taste in lingerie.

        • @bradmarley  @ginidietrich Hah nice analogy! Yes, I simply mute about 97% of the people I have on Facebook. Gini *almost* has me convinced of the functionality of Pinterest.

        • @RebeccaTodd  Wait til you read Lindsay’s blog post in a couple of hours. You’ll be convinced.

      • @ginidietrich oh geeze, guess I should read what other people write BEFORE making my comment. Now I look like a Ginicat

  • Let’s go through a partial list: Facebook “Places” will kill FourSquare, Facebook “Deals” will kill GroupOn, Facebook “Messaging” will kill email, etc, etc. Pinterest has nothing to worry about.

    • @UniqueVisitor And…all of those things are copies of what else is out there. Come on, Facebook! How about some innovation?

      • @ginidietrich  @UniqueVisitor Precisely. In time Facebook runs the risk of being nothing more than a collection of 2nd rate knock-offs of better executed single-purpose apps. It’s sad and rather pathetic really.

        • @UniqueVisitor  @ginidietrich The difference is, Facebook never said they’d kill the competition; that’s usually the hyperbole of marketers.
          Does Facebook care it’s seen as follow-up? Probably not. It’s worked for pretty much every successful brand today, from Apple to Dyson to Jetblue and more.
          Being first and original doesn’t guarantee success; being smart with “we do all that AND…” usually does.

        • flemingsean

          @Danny Brown  @UniqueVisitor  @ginidietrich

        • @Danny Brown @ginidietrich This has nothing to do with not being first, or being a fast follower. It has everything to do with the fact that Facebook’s underlying value proposition (social networking among friends and family) doesn’t monetize well, and that they need revenue ASAP. 
          Apple, Dyson and Jet Blue all became hyper-focused on one central theme. Facebook is doing precisely the opposite.

        • flemingsean

          @Danny Brown  @UniqueVisitor  @ginidietrich 
          I have always been an advocate of the following mantra – the early bird may get the worm, but it’s the *second* mouse that gets the cheese.

        • @flemingsean  @Danny Brown  @UniqueVisitor  @ginidietrich Funny, that has worked out exactly ZERO times for Facebook 🙂

        • @UniqueVisitor  @ginidietrich It depends on the goal. Friends and family see what you like and can buy it right there? Sounds like a great opportunity to me.

        • @UniqueVisitor  @ginidietrich Facebook has one central theme – connect your world. The rest is gravy.

        • @Danny Brown  @UniqueVisitor  @ginidietrich Exactly – it SOUNDS like a great opportunity, but for Facebook is based on a hope and a prayer. Social commerce may work in certain niche communities of interest, but not in graph-wide social networks.

        • @Danny Brown  @ginidietrich Its one central theme is “Connect your world”?? Sounds like someone is guzzling Zuck’s kool-aid through the fire hose 🙂
          Pro- Tip: “Connect your world” = “Boil the ocean”. Both yield similar unimpressive results.

        • @UniqueVisitor  @ginidietrich Tell that to LinkedIn,, Payvment, TicketMaster, AirBnB, Polyvore, GiantNerd, Sneakpeeq, amongst others. 😉

        • @Danny Brown   @ginidietrich I honestly don’t know what point you’re trying to make. None of those companies are aggregations of marginally-associated business lines.

        • @UniqueVisitor  @ginidietrich Ah, I must be drinking from that Kool Aid again, as opposed to answering your questions on social commerce success through open graph. My bad, I’ll take your “pro tip” and be better educated for it.

        • @Danny Brown  
          A) I never asked a question re social commerce
          B) I acknowledged that social commerce can work in niche communities
          C) Your substituting sarcasm for a reasoned response is telling

  • ginidietrich

    @jsandford Ahhhh. Thank you!

    • jsandford

      @ginidietrich U.R. Welcome

  • ginidietrich

    @Terry_Foster Thank you, sir!

  • cara_frye

    @RebeccaAmyTodd I don’t use Pinterest so I guess I don’t really care lol

    • RebeccaAmyTodd

      @cara_frye Indeed! Just facebook making another knock off version of an app people like.

  • I finally joined Pinterest, almost forget to use it and when I have I think half the images have been blocked or a 503 error. An easy way for bookmarking images we like has its place, but I think a smaller online user niche. So FB copying it .. it’s that ‘assimilation’ thing, sometimes works and sometimes not. (Think of the good features and apps that iOS has copied.)
    Perhaps a smarter question: Are they going to do it BETTER? That’s my difference maker. If they can as you suggest, tie this more into the backend, e-commerce, revenue stream then yes, FB may do ok w/ Collections – better for FB that is. But better for the user? I probably doubt that.
    It’s all so new – Pinterest included – and getting old; I’m not convinced we’re as ‘social’ as all that. For everyone of us that pins, tweets, likes several times a day I suspect there are dozens more that only login in once a week to post new puppy pics. FWIW.

    • @3HatsComm I only use Pinterest on the weekends. I don’t have time otherwise. It’s always my reward for getting through a tough week.
      But I will tell you this…the reason I knew it was going to be big is because the social media geeks weren’t talking about it yet and my mom, sister, and cousin all nudged me to get on there. It may not be a great tool for us, but it is for those outside of our bubble.

      • @ginidietrich THAT right there as much as work and biz, that’s what got me interested – I started seeing F&F use it (after they shared to FB). Figured it was worth a look as a comms pro b/c it reaches not ‘us’ those outside the bubble. And yeah it can be fun. 🙂

  • AustinRivas

    I wish Facebook would actually innovate some new products instead of just looking at what’s successful and just using scale to edge in *cough* instagram *cough*. Why doesn’t facebook have a proprietary e-commerce platform yet? Where are customized pages for different industries? Have they monitized mobile yet?
    Facebook should be focusing on generating revenue. Here’s how to do it, create a one click purchase system ala Amazon, and a halfway decent e-commerce CMS for businesses. Then use the social graph to incentivize sharing with discounts and coupons. Provide real ROI to businesses on facebook and move user away from collecting useless images to purchasing real products.

    • @AustinRivas To heck with why they haven’t monetized mobile yet. Why don’t they have a great mobile app yet?
      It sounds like Facebook would do good to bring us both in to consult!

    • briandshelton

      @AustinRivas The question really comes down to Zuck’s vision for Facebook – he wants it to be a platform and encourage others to build apps on “his” platform.
      The idea is really no different from other SaaS businesses (, for example). They built a platform and allow third party developers provide innovation. As for e-commerce in particular, my feeling is that there are two key reasons why it hasn’t been successful (a few have tried).
      First, people don’t treat Facebook as a destination site for shopping, so their mindset is not engaged for transactional behaviors. Second, because of all the reported privacy issues (historically) with Facebook, I believe there is a general lack of trust when it comes to making purchases (financial data).
      And, directly to your point regarding Instagram, it wasn’t built on the Facebook platform, but it has been successful enough that Facebook wanted to add it to their portfolio rather than compete against it. Just my perspective on things…

      • @briandshelton  @AustinRivas To that point about financial aspects, Brian…I tried to buy a wreath I found on the Pottery Barn page this morning (so I could see if it worked and include it in the blog post) and they required me to turn off my save browsing in order to do that. Nope. Not going to happen. No way.

  • Oh shoot me now… I won’t be able to tolerate “Gini ‘wants’ a new cycling suit” in my news feed and other crap. I can barely tolerate all the sponsored stories and shared links as it is; this might just push me over the edge!

    • @SociallyGenius A new cycling suit? Good Lord. It’s called a kit.

      • @ginidietrich umm, sorry, I think you’re confused Gini. A kit is a bundle of things grouped together so you can make one thing…ie a s’mores kit has graham crackers, hershey bars (or equiv), and marshmallows. If I wanted a cycling kit, it damn well better have a bicycle along with a helmet, reflectors, a horn, and a cycling suit! Now THAT’S a kit!

        • @SociallyGenius  STOP CALLING IT A CYCLING SUIT!
          Pain in the butt.

  • I’m just starting to mess with Pinterest, but I have to admit something. I’m not sure I understand the point. I know there is one and I feel like one of those people who don’t “get” Twitter. Twitter is about interacting with people. Nobody has ever explained why Pinterest is cool or how they use it.
    Gini, how do you use Pinterest? It might help me understand why it is cool.

    • Actually, it doesn’t need to be Gini who answers. Anyone with insight could chime in.

    • @ExtremelyAvg I use it for a variety of things. First and foremost are recipes. I never use the recipes themselves because I’m really bad at following directions, but I do use them for inspiration. Last night I finished work at 7:30 and instead of playing the “we don’t have any food in the house” game, I can look at my “must make” board and quickly find something that is easy and quick to make.
      I’ve also been pinning our blog posts and it’s pretty incredible to see how much traffic it drives here, but more than that…how long people stay. It’s more than triple the time the rest of you stay.

      • @ginidietrich Okay, I want to try pinning my posts. Did you create a Spin Sucks board? Should I create an Extremely Average board? I feel so lost…and I realized a little while ago, I’m out of bacon.
        I my just go in search of “End of the World” boards. *Heavy Sigh*

        • @ExtremelyAvg You could create a bacon board (that’d be hilarious) and definitely an Extremely Average board.
          Look at my boards…of the 30 or so, only three are business-related.

        • @ginidietrich Okay, I’ve successfully repinned for the first time. Next, try to figure out how to pin things from the internet. Baby steps.

        • @ExtremelyAvg WOO HOO!! You can add a “pin it” bookmarklet to your browser’s bookmark bar. It’s super easy.

        • @ginidietrich Okay, I’ve made some progress. I’ve got my blog up and working, again. It is a new look and I like it. I’ve succeeded in adding the floating Digg Digg share bar that you use, because it looks cool here. What I haven’t succeeded in doing is getting it to pin when I hit the button. Ugh.

        • @ExtremelyAvg Did you get my email? I sent you screen grabs on how to do it.

  • Matt_Cerms

    Hey Gini,
    Great post as always! This is very cool. But, I don’t think it is a Pinterest killer. I really believe users are loyal to social media platforms when inspired in a specific way:
    1. Facebook for entertainment
    2. LinkedIn for work
    3. Instagram for photos
    4. Twitter for news
    5. YouTube for videos
    6. Pinterest for passions
    Google+ is a platform I like, but not many people truly burn for Google+ like they burn for Pinterest. Simply because it is good a lot, but doesn’t captivate people enough in ONE area. It sounds good to put everything into one social media platform (Facebook is pushing for that), but it is becomes overwhelming for users.
    Facebook’s core purpose for people is to peruse photo albums and to stay in touch. AND that’s what people love about it! I think Collections, in the end, will be background noise. Users will continue reserve their personal interests/likes/passions for Pinterest. I look at it as two different mental escapes when comparing user experiences for Facebook and Pinterest. 
    Of course, this all my opinion, but I feel strongly about it. If Facebook bought Pinterest, that could change the game. I Would love to hear your thoughts on this, Gini.

    • @Matt_Cerms I LOVE PINTEREST! I mean, what?
      I actually don’t think it’ll be a Pinterest killer either. I’ll admit I used that headline to attract readers and comments. I’m not above link bait, okay?? OKAY!?!
      I really love Google+ for SEO purposes. Ever notice content that is +1’d or shared on Google+ ranks higher in search results?

      • Matt_Cerms

        @ginidietrich Ha-ha, I figured as much. But my response was really geared towards the general question as opposed to you trying to convince people about this. Because in a perfect world — Facebook or Google could serve us in every way possible. In other words, taking a closer look at collections, branch out, or even snapseed and what their long term influence will be.
        And, yes, Google+ for SEO is very dynamic. Definitely a game changer for new websites and blogs.

        • @Matt_Cerms I guess it’s the same as having McDonald’s and Burger King…one could serve all of us, but competition is better. And McDonald’s fries are better.

        • Matt_Cerms

          @ginidietrich Definitely. The psychology behind why people use these different social platforms and also why people are very loyal to them is fascinating.

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  • NickArmes

    @ginidietrich as much as I enjoy FB, I like going to other sites for different purposes. Only time will tell.

    • ginidietrich

      @NickArmes I personally love Pinterest…so I’m with you

  • briantudor

    @ginidietrich one can only hope?

    • ginidietrich

      @briantudor BITE YOUR TONGUE!!

      • briantudor

        @ginidietrich what??? More Facebook can’t be a bad thing… Can it???? ;o)

  • nathanmathews

    @ginidietrich Saw a piece on MSNBC on FB collections during lunch today, you beat them to the punch as I had read your blog this morning.

    • ginidietrich

      @nathanmathews I am the newsmaker!

      • nathanmathews

        @ginidietrich Yes you are…

  • ryancox

    Sigh….this will take 50 hours of competitive analysis and usage ideation on my part over the next 2-3 weeks. Awesome.

  • Cris Swaters

    There seem to be a good number of Pinterest-like social developments. The new platform for MySpace has a very Pinterest feel, and now Facebook. I don’t think any of those platforms will “kill Pinterest,” but those developments will allow them to keep up with the curve of what people like. Great post, Matt!

    • @Cris Swaters You’re right – there are a ton of Pinterest-like platforms and they haven’t hurt Pinterest. But I do wonder if just because of the sheer number of people on Facebook if it’ll hurt them.

  • Trace_Cohen

    I think Pinterest will be just fine – if anything this is just creating more visibility and loyal users for them. I use Facebook and Pinterest for two completely separate things so it wont affect how I use either.

    • @Trace_Cohen I LOVE PINTEREST! I mean, what?

  • Facebook is in a precarious position. They have to change to be profitable. But too much change and people might lose interest. People already have a love/hate relationship with it. And like they say:

  • AnastasiaAshman

    @ginidietrich interested if this makes #Pinterest improve itself. personally don’t use it for shopping AT ALL and only a little wish listing

    • ginidietrich

      @AnastasiaAshman I just bought a hoodie from Pinterest the other day. I am just a number now.

  • dfriez

    Great post, Gini! Would you mind if I re-post to the Capitol Communicator? I know my readers will want to know about the new Facebook Collections.

  • delwilliams

    @ginidietrich doubt it. It’s nice to go to a one stop shop sometimes, but not all the time. FB is becoming that. Yawn

  • lesmckeown

    @ginidietrich “Facebook … could fill our news streams with unwanted items…” *Could*? You must be on a different Facebook than me.

    • ginidietrich

      @lesmckeown Ha! I’ve managed to filter out most. Now I have to do it again with Collections

      • lesmckeown

        @ginidietrich I’m utterly bewildered by FB – I’ve no idea who most of these people are, or why they think I’m interested in their kids/meals

        • sherrierohde

          @lesmckeown @ginidietrich Time to unfriend a few? 🙂

        • ginidietrich

          @lesmckeown Are they not your friends? Or they are your friends and you don’t care about their mundane lives?

        • lesmckeown

          @ginidietrich A bit of both, methinks…

        • lesmckeown

          @sherrierohde I just don’t go there…easier to ignore, frankly… I’ll get my grandson to fix it when he’s a little older 🙂 @ginidietrich

        • sherrierohde

          @lesmckeown @ginidietrich Haha, that totally works. 🙂

        • DougWagner_

          @lesmckeown @ginidietrich 🙂

  • vanhoosear

    @wroush I have a few doozies myself. Most of them involving Second Life… So don’t sweat it… 😉

  • MegOKeefe10

    @nateriggs mylist is a Facebook app like Pinterest how so you feel about that

  • jonbuscall

    Ouch ! Poor Pinterest. I think this could really knock them for six. But as @barrettrossie suggests there’s always the possibility that such another seismic change could water down their brand and what they’ve built themselves around. 
    I suspect Gen X and the babyboomers will like it but it will be yet another reason the Millennials start to look elsewhere. Once something becomes so ubquitious it’s almost as if you choose another option just to stick it to the man. Teens rebel. It’s normal.

    • @jonbuscall  I’m Gen X and there is NO WAY I’m leaving Pinterest for this. But then again, MySpace has my age listed as 29 so maybe I’m really Gen Y.

      • jonbuscall

        @ginidietrich As a fellow Gen X-er I can understand that. But I’m hastily heading over to MySpace now to see if I can get a few years back :=)

  • derjue

    @peterstringer Can’t imagine how horrendous a FB feed will look with the “wants” of engaged/pregnant friends. Like seperate network for it

    • peterstringer

      @derjue heaven help us…

  • ginidietrich

    @swonderlin xoxo

  • I would rather see The Fancy get the credit for combing retail with “pinning”.  You can fancy it (pin it) AND buy it from the same platform.

    • @KristenDaukas These poor social networks that are so freaking brilliant and innovative getting eaten up by Facebook. Why can’t they just buy them for $1B like they did with Instagram??

  • ErikSmith80

    @A_Gallman interesting and smart move for fb!

  • swonderlin

    @peterstringer 🙂

  • I personally feel that in order to be profitable, Facebook has essentially become the digital equivalent to a newspaper insert that you pass around to your friends. Good or bad, this move seems consistent with Facebook’s goal of becoming the digital provider of discounts, promotions and advertising.
    As to whether this will kill Pinterest? As a heavy user of many SM platforms, I’m gravitating more and more to the platforms that are more clean and provide a couple of services instead of millions of them. As someone else here said, G+ is an excellent platform, that just hasn’t taken off. But with further changes like this in Facebook, G+ may become more and more viable as a clean place to interact with interesting content and people without constant bombardment of promotions and advertisements.

    • @taracoomans A few weeks ago, I mentioned in a blog post. You want clean and interesting content, check that out. It’s like Twitter was in 2007 without the marketers and affiliates and spam.

  • ms_tara_natasha

    @lisabyrne Maybe and then Pinterest will do a Myspace and take their users back LOL!

  • ginidietrich

    @merylkevans I just saw Pinterest is worth $7.7B so I’m not sure FB can afford them!

    • merylkevans

      @ginidietrich Cough gag … you coulda warn me before I was drinking! 🙂 Yeah … especially since that stock is doing so well <bada bing>

  • taracoomans

    @ppcbuyers Spoken like a true PPCBuyer! Data. Collection. Indeed. #facebookcollection

  • pischilein

    @WomenWhoTech @ginidietrich
    Not for those of us not on Facebook.

  • sHecKii

    @USATODAYcollege It’s not even a question. Pinterest will be severely niched, even more than it is now, due to Facebook Collections.

  • jodiontheweb

    @USATODAYcollege thanks for the retweet!

    • USATODAYcollege

      @jodiontheweb you are still the best at the Twitter 🙂

  • VR4SmallBiz

    @ShellyKramer I don’t think so. Pinterest has too much momentum IMO. @ginidietrich

  • ShareOMarketing

    @ShellyKramer @ginidietrich Facebook ‘subscriptions’ haven’t killed Twitter, fwiw.

  • TedRubin

    Let’s remember that the challenge Facebook has in driving sales is that people go there to socialize, not to do commerce. On the other hand, people going to Pinterest are going there for inspiration, ideas, and apparently to find things they want to buy. This is still a major disconnect Facebook must overcome to be able to drive sales at scale. Not sure collections will bridge that gap, although definitely a place to start. Seems more like a wish list for others to buy things for you than a driver of direct commerce. Someone is going to acquire Pinterest… looking forward to seeing who that will be.

    • @TedRubin I wish I could acquire Pinterest. Want to create a fund with me to buy them??

      • TedRubin

        @ginidietrich Great idea… just need to raise a few billion 😉

      • TedRubin

        @ginidietrich And… the then acquire another company who can leverage all Pinterest has to offer and create real revenue. Think we can acquire Google, Facebook, or another? 😉

  • sethgoldstein

    @TedRubin where do you find them? Are they rolling it out?

  • RockChristopher

    @tedrubin ƬӇ∆ик ㄚ◊ㄩ➽ Ted @TedRubin & Yenni @TechnologyBOOM – honored you both stopped by – & I agree, my vote is also no. enjoy your Sunday!

  • jboitnott

    Nah 🙂 RT @steveology: Will Facebook Collections Kill Pinterest? via @ginidietrich

  • Interesting article and great comments @ginidietrich and crew . It’s still too early too see how Facebook will fair with this over Pinterest.  Remember MySpace’s upcoming renaissance–so I don’t think it’s totally Pinterest Facebook is going after in their latest chapter of trying to re-invent themselves. Lest we forget how they did with Friend Feed. 
    MySpace’s sneak peak:

    • @LizIsaacs It definitely is going to be interesting to see what MySpace does. The thing I like about it is my account still lists me as 29. I think I’ll keep it that way!

      • @ginidietrich  It definitely will be.  You and Jack Benny. LOL

  • kendralante

    If I think about my friends on Pinterest, I can really only envision a small handful of them jumping ship for Facebook Collections. Most people seem to relish the disconnect from Facebook. Most of my friends also don’t even link their Pinterest profiles to Facebook because they don’t necessarily want all their food, clothing and home decor pins to be all over Facebook.

    • @kendralante And God bless them for that! I’d hate it if Facebook was all pins.

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