Comments on: Arment Dietrich Is No Longer a PR Firm?

By: Stuck In a Rut? Pivot Your Business. | Spin Sucks

Stuck In a Rut? Pivot Your Business. | Spin Sucks — Tue, 31 Jan 2012 18:00:57 +0000

[...] Stuck In a Rut? Pivot Your Business. Gini Dietrich | Email | 29 Comments Digg DiggIn 2010 we announced Arment Dietrich was no longer a PR firm. [...]

By: Businesses: Backing into Blogging » Jaggers Communications: Change the Conversation

Mon, 13 Jun 2011 13:01:28 +0000

[...] and discussion and often the process of writing and working things out with words, sometimes businesses have watershed moments and redefine their mission. It’s very cool to [...]

By: Transforming Is Better than Changing | Spin Sucks

Transforming Is Better than Changing | Spin Sucks — Mon, 31 Jan 2011 18:01:30 +0000

[...] you read [...]

By: Overcoming Fear, Staying Positive, And Reinventing Your Business With Gini | Midwest Media Now!

Fri, 16 Jul 2010 10:00:34 +0000

[...] In January, we kind of drew a line in the sand and said we don’t do PR anymore. I wrote the blog post to say we’re transitioning the business model from very traditional PR to more digital [...]

By: Overcoming Fear, Staying Positive, And Reinventing Your Business With Gini Dietrich | Beyond the Pedway | Video interviews to discover what drives creative entrepreneurs!

Fri, 16 Jul 2010 09:03:59 +0000

[...] January, we kind of drew a line in the sand and said we don’t do PR anymore. I wrote the blog post to say we’re transitioning the business model from very traditional PR to more digital [...]

By: Charlene Jaszewski

Charlene Jaszewski — Tue, 26 Jan 2010 15:11:22 +0000

Congrats Gini!
I haven’t know you that long, but I already thought you were a social media firm! I guess all you need to change was your naming! So glad you are getting to do what you love!

By: The Fight Against Destructive Spin » Blog Archive » Introducing the Arment Dietrich Tagline Contest

Mon, 25 Jan 2010 22:08:01 +0000

[...] with the new Web site and our new business model (don’t know about the new business model? Read more here), we figure it’s a good time to get rid of the boring and introduce something really [...]

By: Three great women moving forward in 2010 « A Kase of…

Three great women moving forward in 2010 « A Kase of… — Thu, 14 Jan 2010 21:07:32 +0000

[...] it is going to focus strictly on social media and communication. Gini explains it better here: http://spinsucks.com/spin/arment-dietrich-is-no-longer-a-pr-firm . Bottom line, Gini is doing what she feels is right to build her business AND for her to [...]

By: Hollis Thomases

Hollis Thomases — Fri, 08 Jan 2010 17:17:40 +0000

Way to go, Gini!

What I still find surprising is that there still exists a line of distinction between “traditional PR firms” and “social media agencies.” I keep wondering when the traditionalists are going to wake up and realize that they NEED to enter the digital age and develop these skills too…or perish.

I wish you nothing but the best as you pursue what set you on your entrepreneurial path in the first place!

By: Dana Hughens

Dana Hughens — Fri, 08 Jan 2010 15:54:54 +0000

Gini, you are amazing! And an inspiration!

This is exactly what I’ve been talking about as I’m starting my new agency. Self-proclaimed social networking experts are popping up all over the place. But do they know anything about business objectives? Executive leadership? Key messages? Understanding target audiences? I fear that most do not.

You are an expert in all of these things AND social networking. You are definitely addressing a need in the market. I’m sure you will continue to be wildly successful! As I start down the path of a new agency that is being built on blending traditional PR and social, I’ll likely need to call on you for some advice!

Congratulations!