Comments on: Edelman Admits They Don't Know Social Media

By: Why PR firms days are numbered | New Media and Marketing

Why PR firms days are numbered | New Media and Marketing — Thu, 12 May 2011 18:50:00 +0000

[...] we could go back to PR agencies like Edelman who once admitted they don’t understand social media and who made mistakes with big clients like Wal*Mart but one would have hoped that ALL PR firms [...]

By: The key lesson in AZ’s Facebook mess | World of DTC Marketing.com

The key lesson in AZ’s Facebook mess | World of DTC Marketing.com — Mon, 21 Feb 2011 13:27:43 +0000

[...] own mind” and have made way too many mistakes for my money. According to a PR blog called Spin Sucks the fight against destructive spin What I do have a problem with is THE LARGEST INDEPENDENT PR FIRM IN THE WORLD just announced in the [...]

By: Edelman Trust Barometer: Don’t trust the research | World of DTC Marketing.com

Fri, 28 Jan 2011 00:49:27 +0000

[...] some questions about a client (Best Buy) and Edelman’s lack of response. But then again they did admit a year ago that they were clueless when it comes to social media. Of course in 2006 a travel blog featuring a [...]

By: Will your agency have a “ROTNEM” program? – Textifying

Will your agency have a “ROTNEM” program? – Textifying — Fri, 06 Nov 2009 16:19:05 +0000

[...] Dietrich of F.A.D.S agrees and remarks how scary it is that Edelman does social media for clients when 95 percent of its [...]

By: Caitlin

Caitlin — Thu, 05 Nov 2009 07:24:19 +0000

I also don’t buy that it’s a generational thing. Some people grow up with particular tools – fine. For other people, regardless of age, it’s part of their JOB to learn about new media as it comes along. I don’t look down on my mother for not using social media tools (though she uses Skype and Facebook) but then again my mother is not a senior executive in a PR company.

By: Caitlin

Caitlin — Thu, 05 Nov 2009 07:21:43 +0000

@Christine Are you serious? October 2008 is only a year ago. Twitter and Flickr and Digg have been around for a lot longer than that. I actually don’t regard myself as an early adopter – I’m usually way behind most of my friends with tech adoption. But the only thing that has changed for me with those three tools is that I have more Twitter followers than I did a year ago.

Why are people suddenly discovering social media and making out like it’s only just taken off? Just because you* personally were late to the party doesn’t mean it didn’t exist and have real, live people using it before then. Or is every year Year Zero in social media?

* I mean the proverbial ‘you’, not Christine in particular.

By: wordymouth.com » Blog Archive » Edelman Dust Up Explains Why Strategy Trumps Cool Kid Toys

Mon, 02 Nov 2009 20:33:51 +0000

[...] and had turned over the asylum to the junior executives and interns. Gini Dietrich said as much in her post last week, which led to this reply by Shel Holtz. Of course, the article never said that [...]

By: Mizz Information

Mizz Information — Sun, 01 Nov 2009 15:59:27 +0000

Forget twentysomethings; Let Carol Brady Teach You…

Pretty please, mainstream media–can you stop perpetuating the myth that the only appropriate guides for “older” people into the scary world of social media are “younger” people? Seriously. It’s getting really, well, old…

By: Mike Krempasky

Mike Krempasky — Fri, 30 Oct 2009 23:10:18 +0000

EJust dropping by. Wasn’t going to comment until I realized – holy crap, that’s Rusty Speidel in the thread. I’ve only seen SGGL like two dozen times.

By: Christine

Christine — Thu, 29 Oct 2009 22:28:16 +0000

Ya know, you have to start somewhere. These guys (older CEOs) didn’t have the luxury of growing up with these tools and capabilities, like my generation. I think it’s noble for them to step up and admit that there are still things they don’t know, but they’re not going to let that get in the way of their business. While it may seem like everyone is on the bandwagon right now and everyone knows what they’re doing, a year ago today, that wasn’t the case. We’re all new at this social media world in some way or another and I think everyone needs to take a step back and remember how much they knew about Twitter and Digg and Flickr in October 2008.