Comments on: Isn't PR About Developing and Fostering Relationships?

By: 3Hats Communications: Marketing and Public Relations Blog

3Hats Communications: Marketing and Public Relations Blog — Wed, 15 Jul 2009 17:55:31 +0000

[...] Gini Dietrich argues that building relationships IS the PR job. [...]

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Twitted by krzimmer — Wed, 08 Jul 2009 14:07:48 +0000

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By: Joe Heidler

Joe Heidler — Wed, 08 Jul 2009 13:07:50 +0000

I’m not in the PR business. I’m just a CEO who runs a business. Learning, growing and creating new relationships is a part of my job. I met Gini on Twitter which led me to her blog etc. and this can be said for many new relationships. If it is Twitter or another vehicle it is still all about the relationship. If you are not growing, you are dying.

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Twitted by jeanniecw — Tue, 07 Jul 2009 23:38:53 +0000

[...] This post was Twitted by jeanniecw [...]

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Twitted by SarahRobinson — Tue, 07 Jul 2009 23:16:05 +0000

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By: Gini Dietrich

Gini Dietrich — Tue, 07 Jul 2009 23:04:38 +0000

Long live Al Gore, the Interwebs, the public in PR, and the social in social media! I also love that Solis says PR is not publicity and PR is not spin (hence the inception of this very blog!).

Let’s focus on the relationships, people! It’s what we’ve done since our industry began.

By: Jeannie Walters

Jeannie Walters — Tue, 07 Jul 2009 21:42:13 +0000

If Twitter is a fad, then so is the Internet. It’ll change and evolve, but the REASON for it will not go away any more than “the Web.”

By: Davina Brewer

Davina Brewer — Tue, 07 Jul 2009 20:36:51 +0000

While Twitter may be the hot Flavor of the Month, and we all may just be blogging about PR and blogging to other PR bloggers, there is something more to it.

Brian Solis had a nice response to the NYT piece, also arguing for Relationship Building. http://www.briansolis.com/2009/07/pr-does-not-stand-for-press-release-equalizing-spikes-and-valleys/

His points are valid: It’s the Public in PR; the Social in social media; it’s the interaction and engagement that helps us develop relationships, and grow as professionals. FWIW.

By: Martin Waxman

Martin Waxman — Tue, 07 Jul 2009 20:34:11 +0000

You’re so right. The PR industry is changing… Perhaps we need another PR-Paul Revere-to proclaim that on the social (and MSM) networks.

But while some things may change – the essence of our profession remains constant: We are relationship builders and storytellers.

And it’s our job to reach out to relevant new audiences whether they’re traditional media, bloggers or other influencers on or off social networks.

By: Marko Sykkö, Promener Ltd.

Marko Sykkö, Promener Ltd. — Tue, 07 Jul 2009 20:17:32 +0000

Good post Gini. There are signs already for people being bored for social media as a hype. That means it’s finding its place as one more communication channel. I see all this as an increase of channels, not that they would be replacing “old” media so much, but bringing new ones in.

Social media is very simple: people talking to each other, so no major changes anywhere, but increased ways for us to keep up the good PR. We just have to be aware what’s going on and use the best of it.