Comments on: Q&A with Tasti D-Lite Director of Social Technologies http://spinsucks.com/spin/qa-with-tasti-d-lite-director-of-social-technologies/ Spin Sucks Thu, 24 May 2012 01:49:29 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Mimi Meredith http://spinsucks.com/spin/qa-with-tasti-d-lite-director-of-social-technologies/comment-page-1/#comment-2694 Mimi Meredith Thu, 05 Nov 2009 15:54:57 +0000 http://www.spinsucks.com/?p=1562#comment-2694 Thank you for the excellent information! I'll be sure he realizes Facebook ads can be targeted specific audiences based on profile info. (how cool is that...that's a lot more than you can learn from a zip code!) I think some people just have a fear of all the new channels made available through social media and they mask their sense of being overwhelmed with skepticism. Thank you for taking time to share your story. Seeing how your company successfully embraced these new relationship-building options makes it feel less risky for others. Thank you for the excellent information! I’ll be sure he realizes Facebook ads can be targeted specific audiences based on profile info. (how cool is that…that’s a lot more than you can learn from a zip code!) I think some people just have a fear of all the new channels made available through social media and they mask their sense of being overwhelmed with skepticism. Thank you for taking time to share your story. Seeing how your company successfully embraced these new relationship-building options makes it feel less risky for others.

]]> By: Bj Emerson http://spinsucks.com/spin/qa-with-tasti-d-lite-director-of-social-technologies/comment-page-1/#comment-2693 Bj Emerson Wed, 04 Nov 2009 18:31:27 +0000 http://www.spinsucks.com/?p=1562#comment-2693 Mimi, Great question and a very valid one. I think a good start would be to show him how targeted Facebook ads work where ads can be created to show up for members based on what they have put in their profile like interests, location, networks, birthday, etc. Following people on Twitter or creating a Google Adwords campaign based on keywords allow you to get in front of specific groups of people and grow a community for your brand. All of these initiatives require various amounts of time and money obviously, but if you participate well in the spirit of the community that has been established, you will do well. Hope this helps. Mimi,
Great question and a very valid one. I think a good start would be to show him how targeted Facebook ads work where ads can be created to show up for members based on what they have put in their profile like interests, location, networks, birthday, etc. Following people on Twitter or creating a Google Adwords campaign based on keywords allow you to get in front of specific groups of people and grow a community for your brand. All of these initiatives require various amounts of time and money obviously, but if you participate well in the spirit of the community that has been established, you will do well. Hope this helps.

]]> By: Mimi Meredith http://spinsucks.com/spin/qa-with-tasti-d-lite-director-of-social-technologies/comment-page-1/#comment-2692 Mimi Meredith Wed, 04 Nov 2009 04:18:06 +0000 http://www.spinsucks.com/?p=1562#comment-2692 I have a question for both BJ and Gini. In trying to help a friend whose company has been slow engaging with social media, I sent him this great post! He is skeptical of social marketing as a panacea (which I pointed out, none of us claimed it to be). He challenged me with one question I couldn't answer. He's used to conventional media that enables him to target specific demographics. He likes to have a sense of who his customer base is. He wonders how, in social media applications, one "knows" those with whom they're communicating beyond user name. (No zip code, demographic profile data, etc.) What are your responses? I have a question for both BJ and Gini. In trying to help a friend whose company has been slow engaging with social media, I sent him this great post! He is skeptical of social marketing as a panacea (which I pointed out, none of us claimed it to be). He challenged me with one question I couldn’t answer. He’s used to conventional media that enables him to target specific demographics. He likes to have a sense of who his customer base is. He wonders how, in social media applications, one “knows” those with whom they’re communicating beyond user name. (No zip code, demographic profile data, etc.) What are your responses?

]]> By: Michael http://spinsucks.com/spin/qa-with-tasti-d-lite-director-of-social-technologies/comment-page-1/#comment-2691 Michael Mon, 02 Nov 2009 18:56:05 +0000 http://www.spinsucks.com/?p=1562#comment-2691 Thanks for your response (and trying to make me feel a bit less like a ..........) Cheers Thanks for your response (and trying to make me feel a bit less like a ……….)

Cheers

]]> By: Bj Emerson http://spinsucks.com/spin/qa-with-tasti-d-lite-director-of-social-technologies/comment-page-1/#comment-2690 Bj Emerson Mon, 02 Nov 2009 18:39:47 +0000 http://www.spinsucks.com/?p=1562#comment-2690 I think the confusion may up a good point. My frame of reference here comes from the experience of handling social media internally. Understanding the opportunities that exist, I have observed some 3rd parties handling customer relationships and campaigns online quite well. Any outsourcing decision should come from: A. A full understanding of what the opportunities are, B. Who the customer is, and C. How they interact online. I think the confusion may up a good point. My frame of reference here comes from the experience of handling social media internally. Understanding the opportunities that exist, I have observed some 3rd parties handling customer relationships and campaigns online quite well. Any outsourcing decision should come from:
A. A full understanding of what the opportunities are,
B. Who the customer is, and
C. How they interact online.

]]> By: Michael http://spinsucks.com/spin/qa-with-tasti-d-lite-director-of-social-technologies/comment-page-1/#comment-2689 Michael Mon, 02 Nov 2009 18:17:51 +0000 http://www.spinsucks.com/?p=1562#comment-2689 My bad! I'll quietly leave with my tail tucked. I misunderstood. My bad! I’ll quietly leave with my tail tucked. I misunderstood.

]]> By: Gini Dietrich http://spinsucks.com/spin/qa-with-tasti-d-lite-director-of-social-technologies/comment-page-1/#comment-2688 Gini Dietrich Mon, 02 Nov 2009 18:15:24 +0000 http://www.spinsucks.com/?p=1562#comment-2688 Michael - is your question specifically to BJ? He is a Tasti D-Lite employee. Is that what you're asking? Michael – is your question specifically to BJ? He is a Tasti D-Lite employee. Is that what you’re asking?

]]> By: Michael http://spinsucks.com/spin/qa-with-tasti-d-lite-director-of-social-technologies/comment-page-1/#comment-2687 Michael Mon, 02 Nov 2009 18:10:26 +0000 http://www.spinsucks.com/?p=1562#comment-2687 When I think of outsourcing, I think of outside the business. You have obviously spent enough time with this business to almost be considered an employee who works remotely. That seems very different than outsourcing. Can you explain what you think the differences are? When I think of outsourcing, I think of outside the business. You have obviously spent enough time with this business to almost be considered an employee who works remotely. That seems very different than outsourcing. Can you explain what you think the differences are?

]]> By: Bj Emerson http://spinsucks.com/spin/qa-with-tasti-d-lite-director-of-social-technologies/comment-page-1/#comment-2686 Bj Emerson Mon, 02 Nov 2009 15:53:08 +0000 http://www.spinsucks.com/?p=1562#comment-2686 Takahiro, I think the general approach would work for other communities popular outside the US as well: 1. Work with the master licensee to determine the best networks to participate in for the given country. 2. Explore the opportunities for the brand to engage with customers within that network. While this may be limited to advertising, most of the larger communities provide ways to add value and authentic representation which should be the goal. 3. Provide initial and ongoing training on best ways to engage new and existing customers. Takahiro, I think the general approach would work for other communities popular outside the US as well:
1. Work with the master licensee to determine the best networks to participate in for the given country.
2. Explore the opportunities for the brand to engage with customers within that network. While this may be limited to advertising, most of the larger communities provide ways to add value and authentic representation which should be the goal.
3. Provide initial and ongoing training on best ways to engage new and existing customers.

]]> By: Takahiro http://spinsucks.com/spin/qa-with-tasti-d-lite-director-of-social-technologies/comment-page-1/#comment-2685 Takahiro Mon, 02 Nov 2009 15:27:16 +0000 http://www.spinsucks.com/?p=1562#comment-2685 Obvioulsy twitter and facebook are great ways to engage American customers, however, on your website and various news sources, there's mention of locations in Mexico and South Korea. What social networks (if any) do you use there? How do you deal with the the different cultural variables in those countries? Obvioulsy twitter and facebook are great ways to engage American customers, however, on your website and various news sources, there’s mention of locations in Mexico and South Korea. What social networks (if any) do you use there? How do you deal with the the different cultural variables in those countries?

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