Comments on: Selling A Social Media Program to Your Executive Team

By: The Fight Against Destructive Spin » Blog Archive » Selling Social Media to Your Executive Team: Part Two

Wed, 21 Oct 2009 17:59:36 +0000

[...] couple of months ago I wrote a blog post about that very topic and you can read it here, but I thought yesterday had some great material to add to the [...]

By: Heidi Goldstein-Sidley

Heidi Goldstein-Sidley — Tue, 28 Jul 2009 20:24:33 +0000

You mentioned on your Vistage Webinar on Social Media that it is best to have the Blog and Twitter come from the person that is doing the bloggin and tweeting (me in this example). I currently have a Madisonpension twitter account (i keep the tweets strictly to retirement info and interests). I also have my personal twitter account (as Heidi Goldstein, managing director of madison pension, mother of two and a karate/cycling enthusiast). I update them both (exhausting) as well as manage the Madisonpension blog on wordpress (and my karate blog). You said it was best to have the company twitter come from me (the person) and not Madisonpension (the company). Currently the madisonpension twitter has our logo as the picture. What if I ditch the madisonpension twitter account and replace it with the Heidi Goldstein twitter account and then I leave the company at some point. isnt this a liability to the company? Isnt it best to leave it more generic in that case? I am really struggling with this. I basically run our social media and I have so many things to update! My karate blog, my twitter account, madisons twitter account, madison blog, my LinkedIn account, my facebook account – its crazy! I did link my LinkedIn account to our company because I couldn’t duplicate the following so that’s not a problem. It’s the other social sites I am getting stuck with. Any suggestions would be hugely appreciated. thanks! ~ Heidi

By: MetaJp (John Paul Narowski)

MetaJp (John Paul Narowski) — Wed, 22 Jul 2009 19:06:25 +0000

Excellent ROI article: Selling a social media program to your executive team. http://tinyurl.com/mrskvp (via @karlyeh721)

By: Joem32 (Joe Minock)

Joem32 (Joe Minock) — Wed, 22 Jul 2009 01:07:51 +0000

RT @MetaJp: Excellent ROI article: Selling a social media program to your executive team. http://tinyurl.com/mrskvp (via @karlyeh721)

By: MetaJp (John Paul Narowski)

MetaJp (John Paul Narowski) — Wed, 22 Jul 2009 01:07:38 +0000

Excellent ROI article: Selling a social media program to your executive team. http://tinyurl.com/mrskvp (via @karlyeh721)

By: karlyeh721 (Karl Yeh)

karlyeh721 (Karl Yeh) — Wed, 22 Jul 2009 00:19:57 +0000

Excellent ROI article: Selling a social media program to your executive team. http://tinyurl.com/mrskvp

By: ipdotcom (ipdotcom)

ipdotcom (ipdotcom) — Tue, 21 Jul 2009 20:39:15 +0000

Do you think we could get @tomcolson to tattoo IP.com on his head? http://tinyurl.com/mrskvp

By: Dave Van de Walle

Dave Van de Walle — Tue, 21 Jul 2009 18:54:34 +0000

Remember the “balanced scorecard?” I think we’re about six months away from social media measurement being part of the balanced scorecard at any customer-centric organization. Which should be just about every business, but I digress.

As always, GREAT stuff, love reading the stuff from a visionary, and you owe me a cup of coffee.

Cheers,

Dave

By: Gini Dietrich

Gini Dietrich — Tue, 21 Jul 2009 17:46:34 +0000

AND Michael, 93 percent of Americans EXPECT the companies with which they do business to have a social media presence. It doesn’t matter if it’s a consumer or a B2B company, it’s EXPECTED!

By: Michael Wilson

Michael Wilson — Tue, 21 Jul 2009 17:31:19 +0000

This is right on target! I especially appreciate the part about why ‘the company can’t afford NOT to participate’.

This is quickly becoming part of the social fabric of a company and clients are expecting them to be there.