Seriously though, thanks for sharing this post as it’s a great reminder on what truly matters… as fun as technology and all the toys can be, we need to keep the main thing the main thing.

Thanks for your insight!

I like to say: Be interesting (offer something of value) and interested in others. Nobody likes a narcissist. And this is NOT advertising, so don’t jump in and start yelling/promoting what you’re selling. Let us want to know more about you. Like Sherrick said, GIVE GIVE GIVE. This means Retweet other people’s content, comment on their blogs, find and share good links to articles, news, videos, how to’s. Banter a little. (OK, for some of us, it’s a LOT.) Show some personality,but not the kind that makes us want to refer you to a good therapist. It’s about balance, and being in community. Hence the saying “Build Your Community Before You Need It.” If you build a reputation for being a likeable, interesting, generous person/company, they will come to you for business. Oh, yeah, and be patient. This is not a drive-thru.

Most of us are still on the brink of social meda. It will take time. The thing to keep in mind is that the relationship to the tools themselves, as well as the relationships they enable, need to be arrived in a natural fashion in order for them to be fully adopted and not just viewed as another pr gimmick. So those of us who are champions will need to be patient. And we’ll need to hire Gini, again and again and again, to keep gently making the case for the tools that can build a better connected, more transparent world! Go Gini, Go!

*Growing up in rural Montana, I can remember this…I remember when the phone line went to a private number instead of a party line. Most of you likely don’t consider a land line to be “new” technology…but hey, it’s a big world and 95 percent of its populace still don’t have phones. I’m just here to broaden your perspective!