Comments on: What Kellogg's and the Great Depression Can Teach You About PR and Marketing

By: JeannieV

JeannieV — Thu, 09 Jun 2011 10:49:53 +0000

Another reason Kellogg’s won over was their loyalty to their people. They did not fire people during their hard times in the 30′s. They also shipped their products in rations to troops over seas who stayed loyal when they returned home.

By: Friday Shout Out 2010-07-23 | State of Mind Coaching & Training

Friday Shout Out 2010-07-23 | State of Mind Coaching & Training — Fri, 23 Jul 2010 14:01:25 +0000

[...] a site like that. But, oh well. It fit the onomatopoeia thing, if just for the name. But the Spinsucks.com’s article about the rise of the Kellogg’s brand is fascinating. Very relevant to our [...]

By: Smart Start A La Carte | State of Mind Coaching & Training

Smart Start A La Carte | State of Mind Coaching & Training — Mon, 19 Jul 2010 13:20:34 +0000

[...] Sound, what a wonderful way to start the day. And, what a wonderful way to start to say, “cha-ching!” [...]

By: Tweets that mention What Kellogg's and the Great Depression Can Teach You About PR and Marketing | The Fight Against Destructive Spin -- Topsy.com

Mon, 29 Mar 2010 00:50:13 +0000

[...] This post was mentioned on Twitter by Creative Handbook. Creative Handbook said: How to make business POP… http://spinsucks.com/spin/what-kelloggs-and-the-great-depression-can-teach-you-about-pr-and-marketing/ [...]

By: Gini Dietrich

Gini Dietrich — Fri, 20 Nov 2009 19:42:45 +0000

Troy – Isn’t the WSJ the ONLY newspaper in the top 25 not to have a declining circulation?

Doug – BRILLIANT quote, “Cutting your marketing budget right now is like saying your cardio vascular system isn’t performing well so you’re going to cut your cardio training budget.” I’m stealing this.

Great comments, as always! Maybe we’ll be able to change the perception that companies can do without PR, advertising, and marketing in a down economy.

By: Dee Gardner

Dee Gardner — Fri, 20 Nov 2009 03:46:24 +0000

There is just so much opportunity to be had. I talk to business owners every week that are taking advantage in this down economy and growing their businesses. I will retell this story over and over again. Such a good example.

By: Elizabeth

Elizabeth — Thu, 19 Nov 2009 20:58:37 +0000

I completely agree! Those companies who spend the money on marketing during hard times are going to be the ones who rise to the top both during the hard times and after.

By: Frank Strong

Frank Strong — Wed, 18 Nov 2009 04:11:35 +0000

Great anecdote! In good times, awareness programs are akin to having a conversation in a crowded room. You have to focus and stand relatively close to someone to listen and contribute to a given conversation. As a downturn gains steam, the conversation in that room dwindles as budgets slim, until fewer people are talking. However this is the worst possible reaction: at a time when businesses need to be having more conversations with customers and prospects, they instead choose to have fewer.

By: Doug Davidoff

Doug Davidoff — Tue, 17 Nov 2009 23:08:39 +0000

As I’ve thought about this post since my last comment, I realized that I missed one key point – the complete agreement I have that this is not the time to cut marketing budgets. Marketing done properly builds asset value and creates revenue. Cutting your marketing budget right now is like saying your cardio vascular system isn’t performing well so you’re going to cut your cardio training budget.

By: Andy Donovan

Andy Donovan — Tue, 17 Nov 2009 21:12:08 +0000

Thanks for this post Gini – it seems to me that everytime we’ve seen a dip in the markets there has been a discussion on cuts, cuts and more cuts to marketing and communication budgets/departments.

Makes one scratch their head while at the same time taking advantage of competitor miscues and enhancing one’s efforts to enhance “top of mind” awareness as a result of ill advised cuts. Like the old saying goes – every challenge creates an opportunity – those who survive long term not only know this they live it each and every single day.