It’s finally here, if you can believe it! How long have we been teasing you?

We’re ready to unleash Project Jack Bauer and, as we swallow our waves of panic and try to get some sleep through our excitement, we hope you’re as ready (if not more) for this as we are.

Introducing….Spin Sucks Pro!

What Is Spin Sucks Pro?

If you’ve ever heard me interviewed, the question about how we survived through the recession inevitably comes up. I’m not going to lie and pretend it was some easy task. There were many days (many more than not) that I wanted to curl up in the fetal position and not even get out of bed. But there was this exciting thing going on in our industry. An exciting thing that kept me motivated, all while figuring out we have something to offer, no to give back, to our PR and marketing colleagues.

And that’s what Spin Sucks Pro is: It’s us giving you our knowledge (and that of our friends), while helping you further your professional development. Continue Reading »

Last week, I was talking to my friend, and client, Lorri Wyndham about negative comments online. It was a timely conversation because, when I speak, at least one person asks me what happens when someone says something negative about them or the company online.

I like to use the story from when I first began speaking. Someone in the audience really pushed back on me and said, “So you are telling me that if I give someone a bad review, he’s going to go put it on Facebook?” Yes, that’s exactly what I’m telling you. Except it’s not going to start happening, just because I’ve opened your eyes to it…it’s been happening. And it’s really not any different than before social media. Before, that person would badmouth his boss to his friends and family via the phone. Now, though, his circle of influence is thousands, instead of a handful, of people. But, unlike before social media, you now know that employee is badmouthing you on Facebook because you are monitoring online conversations and can see what he’s saying. Continue Reading »