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Jan 19
2012
Gini Dietrich

Pros and Cons of Changing the Name of Your Blog

And we’re back! I’m not sure our being dark yesterday had any effect, but we made a statement darn it!

Plus, I got a day off of writing. Which, I have to admit, made me a little off kilter. No Spin Sucks to check multiple times a day. No crazies commenting. No getting my own personal writing accomplished the day. I expected to enjoy having the day off. I was wrong.

With that, I have a special treat for you today!

During the Facebook question of the week, Jennifer MacDonald asked: Continue Reading »

Jan 12
2012
Gini Dietrich

FBQOTW: Angels, the Super Bowl, and LaToya Jackson

It’s Facebook question of the week time (clap, clap, clap)!

This week, we had a plethora of questions, but only one of them was coherent (Jennifer MacDonald).

So I thought it would be fun to address Jen’s question later (in a serious video) and address all of the goofy ones at once today.

Yes, we talk Super Bowl commercials, angels, LaToya Jackson, my new favorite shirt from Frank and Eileen, and even Ken Mueller gets a mention even though he forgot his question (try again next week, Ken!).

Alright. Let’s start with the questions. Continue Reading »

Jan 05
2012
Gini Dietrich

Talent.me and Other Apps

It’s Facebook question of the week time (clap, clap, clap)!

I know you missed me, even though Molli Megasko got TONS of kudos on her video last week. Don’t worry. She’ll be back. She was forewarned this morning.

This week’s question comes from Rajka Milanovic Galbraith. She asks: Continue Reading »

Dec 15
2011
Gini Dietrich

One Social Media Trend

It’s Facebook question of the week time (clap, clap, clap)!

This week, I have a little contest for you. During the video, I show you the view from my hotel room.

The first person to correctly guess where I am will receive a free copy of No Bullshit Social Media by Jason Falls and Erik Deckers.

And, as an extra bonus, if you not only name the city, but the exact hotel where I’m staying, you’ll win an Arment Dietrich Rabbit wine opener.

No cheating. And my team is not allowed to participate. Or tell anyone where I am.

I repeat. NO. CHEATING.

On to the question at hand. Continue Reading »

Dec 08
2011
Gini Dietrich

Measuring Results at the Enterprise Level

That’s right! It’s that time again. Facebook question of the week time (clap, clap, clap)!

This week we’re talking online monitoring, measuring results, some elbow grease, and marketing expertise.

Rusty Speidel, a friend I met on Twitter who later became a close offline friend (mostly because we both road bike), has been giving me a hard time about measuring results.

He thinks marketing expertise and elbow grease aren’t enough for most, because most people aren’t analytics nerds like I am.

So he challenged me to the following question: Continue Reading »

Dec 01
2011
Gini Dietrich

How Often Should I Send Email Newsletters?

It’s Facebook question of the week time (clap, clap, clap)!

I’ve really been thinking about what to do with these videos. I mentioned it in a podcast I did with Joe Hackman yesterday and, in the chat room, everyone suggested I keep doing them.

Alright, “everyone” might be a slight exaggeration. It was Nancy Davis and Jason Konopinski, so it wasn’t everyone. But they both said, “Don’t stop!”

So I’m thinking about these videos and how to elevate them for next year. I’d love to hear your thoughts on what you’d like to see or not see, for that matter.

And on to today’s question. Continue Reading »

Nov 17
2011
Gini Dietrich

Staying On Top of Technology

It’s Facebook question of the week time and, this week, I managed to get a video recorded.

I don’t know about you, but I missed you guys!

This week’s question comes from Steve Birkett, who you may know as Above the Static, which is his Twitter handle.

He writes at Above the Static and for 12Most and is an Us Guys member. Continue Reading »

Nov 03
2011
Gini Dietrich

Effective Ways to Respond to Bad PR Pitches

I can hear the wind blowing outside and it sounds like it’s really cold. So I’m pulling together this blog post in bed.

I don’t want to get up!

In some places in the country, wind like this is called a tornado or a hurricane. In Chicago? It’s just par for the course. It is, after all, the Windy City.

But that doesn’t mean we can’t have Facebook question of the week (clap, clap, clap)! Continue Reading »

Oct 27
2011
Gini Dietrich

Producing Business Videos: Shooting, Editing, and Embedding

It’s Facebook question of the week time (clap, clap, clap)!

Sorry, John Trader…I can’t seem to get the whistle down.

This week’s question comes from Christina Pappas, the author of The Content Cocktail, about producing videos and how I do them.

She asks: Continue Reading »

Oct 20
2011
Gini Dietrich

Pros and Cons of a Blogging Committee

It’s Facebook question of the week time (clap, clap, clap!).

Christina Huerta works for Keymark Enterprises, a company that creates 3D modeling software for engineers.

I have a friend who is the CFO for an aeronautics company and they use 3D modeling software to show clients and prospects what something will look like once it’s been produced.

It’s. So. Freaking. Cool.

Neither here nor there, but I wish we had a way to show, in 3D, what something will look like when we’re finished with it.

Alas! There is no such thing in a service business. So I’ll be envious of those who can show it.

Christina is blogging on behalf of the company (check it out by clicking here) and she wants to know whether or not she should create a committee to review blog posts. Continue Reading »

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