It’s Facebook question of the week time. Woo hoo!
Today’s question comes from Jenn Whinnem. Before I tell you her question, let me tell you how you can find her.
She is a communications officer at the Connecticut Health Foundation (which will make sense when you read her question), she is a contributing author at SMB Collective, and she can be found on Twitter and LinkedIn.
Check her out. You’ll see her around here and on other blogs, as well. In fact, I’m pretty sure I first met her on Mark Schaefer’s blog, and then on Jayme Soulati’s, and then on Shonali Burke’s, and pretty soon we were stalking one another.
She’s very active online and I know you’ll like her as much as I do.
She asks: Continue Reading »
This past weekend, Danny Brown, Geoff Livingston, and I had an email conversation about the sameness of the blogosphere. Mark Schaefer has long called it the social media chamber: Something I’ve always been overly sensitive to not becoming.
Tools such as Storify quickly aggregates content, without having to create it. And paper.li pulls tweets into a newspaper-like format for you to share with your followers. Things are becoming more and more automated and not only are we repeating everything everyone says, we’re losing our creativity.
Danny says it best in “The Mind-Numbing Banality of Sameness” earlier this week: Continue Reading »
We clearly have a pretty active and vocal community here at Spin Sucks. But I look at our analytics every day and see it’s a very small percentage of visitors who are doing the majority of commenting.
That’s natural, and I have no problem with that. It doesn’t mean, however, that I haven’t always been curious about the rest of you.
There has been much discussion on blog commenting in the past few weeks.
Check out these other resources if you haven’t already:
That’s when I decided the time was right to blog about first-time commenters.
Then Monday John Falchetto must have gotten access to my hard drive and taken a draft of the post because I echo his thoughts completely. So lets talk about HOW to Lose Your Commenting Virginity. Continue Reading »
Marcus Sheridan is the author of the popular blog The Sales Lion.
Dear Twitter,
Yes, I know I should have written you this note quite a while back but I finally had to come to grips with the gross error of my ways when I misjudged your character many moons ago.
Part I
You see, it all started when I was told by some social media guru that you were the next big thing. Needing whatever help I could find to sell more swimming pools, I figured I would give you a go. That’s when I put your little symbol up on my company’s website and just waited for the followers to pour in. But do you know what? They never did. Continue Reading »
In January, Mark Schaefer wrote a blog post called, “Is it OK to fake your tweets?”
He begins the post by saying:
“The other day a prominent Twitter celebrity was kind enough to re-tweet one of my blog posts. It was not Kim Kardashian. At least that time. Any way, because of his power and influence, my link was promptly re-tweeted by 12 of his followers. Wow, that’s influence right?
Only problem is, in that period of time, my server was down. None of them could have possibly read my blog post.
Welcome to the world of fake tweeting.
How often does this happen?
I’m guessing more than we could possibly realize. How many people are either tweeting without reading … or not even tweeting themselves at all?”
And, of course, he had an image of Kim Kardashian tweeting wonderful things about him that cracked me up. Continue Reading »
A few days ago, I recorded a podcast with Srinivas Rao for BlogCastFM (yet to be published). One of the questions he asked me is what new bloggers can do to find and attract readers and build community.
I used Drew Odom as an example.
Drew recently wrote a blog post where he used some Spin Sucks content. I received the backlink and went over there to comment. He sent me a thank you note. Via email. It was personalized and written specifically to me. I make that point because some people have email automation set up to send you a note after you comment on their blog. I don’t like that.
What I liked about Drew’s email is he thanked me for commenting and asked me if the way he used some of our content was appropriate. And so began an online friendship. Continue Reading »
Last May, Roger Friedensen and I were sitting on the porch of the Grove Park Inn in Asheville, N.C. talking about how nice it would be to write a book together.
At the time I told him I had an idea and to let me get some things organized and get back to him.
Well, it was nearly a year in the making and the book includes more than the two of us – 32 people, in fact. But it’s here! It’s finally here! Continue Reading »
I was thinking about how I met Jayme Soulati. I think it was first on Mark Schaefer’s blog and then later on Mack Collier’s #BlogChat. It’s funny when you meet someone in your industry, who has the same friends as you, but you’ve never actually met. Jayme and I changed that pretty quickly…and you should too!
She began her career in Chicago (why did you leave?!) and now works and lives in Ohio. A funny tidbit about her? She was president of the Publicity Club of Chicago in the 90s. Having been president of the Chicago chapter of PRSA, I know how difficult that job is (so she deserves huge congrats!). Continue Reading »
I didn’t really want to add to the conversation about Klout. Shonali Burke did a nice analysis, Mark Schaefer created quite the conversation, Trey Pennington discussed why it’s necessary, and even the Wall Street Journal is on board.
I didn’t feel like I had anything new to add.
But then. I received an email from Klout asking if I am interested in learning more about some new movie or something (I didn’t really pay attention) Kobe Bryant is doing. The only reason I care what Kobe Bryant is doing is because my ten-year-old brother LOVES him. Other than that, I’m pretty sure I have no influence that can help Kobe and his PR team reach any of their goals.
(With both Google and a quick search of my deleted emails, it seems I have been offered a poster and a copy of Call of Duty, which I’m pretty sure is a game for the XBOX…and I really don’t care.)
It turns out, according to Klout, I am more influential than Jay Leno. Who, according to their algorithms, is a feeder while I am a thought leader. Continue Reading »
Yeah. I know. I spend a lot of time reading the blogs at Harvard Business Review. I can’t help it. So much of what they write is so far from reality that it’s great for me to read what they’re thinking in think tanks without any real world application.
They have the university approach – really smart people who get theory, but have never applied it. And I love to read the theory so I can figure out how to apply it, both for us and our clients (and, of course, Project Jack Bauer).
And then, I find something that makes a lot of sense and validates my thinking.
That happened yesterday afternoon when I ran across, “Finding Profit In a World of Free.” A 12-ish minute podcast interview with Saul Berman, vice president and global lead partner for strategy consulting at IBM Global Business Services and author of Not for Free: Revenue Strategies for a New World, explores how and why we’ll pay for customized experiences and services. Now, I haven’t read his book. I’ve only listened to the podcast (and really, only about half of it kept my attention). But I like what he has to say about the controversial topic of paid content. Continue Reading »
Facebook
Linkedin
RSS Feed
Twitter
YouTube
