Today’s #FollowFriday needs no introduction. And I’m cheating a little bit because I wrote about her this time last year.

But it’s her birthday today so I figured you wouldn’t mind.

HAPPY BIRTHDAY, LISA!!

Lisa Gerber is our chief content officer. She runs all of the guest posts here at Spin Sucks, which is no small job. She also began doing client work in January and now leads three of our biggest accounts.

About 18 months ago, I was shopping at Nordstrom (and then Sephora) and I called Lisa. I was venting that I needed some help with content on both Spin Sucks and this new project I wanted to launch (which you now know as Spin Sucks Pro). I told her I needed someone who I really trusted. As I stood on the corner of Michigan and Grand, in the dark, she said, “I’ll do it.” Continue Reading »

Today’s guest post is written by Molli Megasko. 

I love 60 Minutes just as much as my grandma does, but unlike my grandma I’m only 28.  So you can imagine my distress when they aired a segment on the Millennial generation shown in an unfavorable light.

This is my generation they are talking about and I am upset about their generalization.

According to them, we are selfish, sheltered, spoiled, coddled by our parents, and ill-prepared for a demanding workplace.  The episode goes on to some extreme examples of moms calling bosses to talk about their kids’ annual review and organizations changing their management style to fit the “emotional needs” of people my age.

Yes, I had a rocky first year of work out of school. It was not filled with my most proud professional moments. But I’ve spoken with many Baby Boomers who have told me they to have felt unprepared for their first jobs.  So why the harsh perceptions?  Continue Reading »

Today’s guest post is written by Molli Megasko.

The “capture Kony” message has been all over Facebook. It’s been dissected by the media. Everyone is praising the video gone viral.

If, for some reason, you’ve been in outer space or under a big rock these past weeks, you can watch the video here.

I wanted to write this post not to talk about how great it is that a 30-minute YouTube video has had something like 75 million views in just one week but rather, how it achieved that number and what went wrong. Continue Reading »

Today’s guest post is written by Molli Megasko.

A few weeks ago, Gini Dietrich wrote how reading fiction can stimulate your brain to think more creatively and help you in your career. The idea really stuck with me.

I’m in a couple book clubs and always push for fiction when it comes time to vote. It always improves my writing, storytelling, and inspires everyday creativity.

The following is a list of the top 10 fiction books I’ve read and how they can, and will, play a part in my professional life. Continue Reading »

As I was trolling the web for a topic for today’s blog post, it occurred to me I haven’t covered many tips or tools lately.

I hereby commit to change that.

Therefore, today I have created a list of 10 types of content you can use for your blog. When you have writer’s block (cough, Lindsay Bell and Jason Konopinski, cough), you now have something to jog your brain.

It’s not just a list, though. Obviously my examples are PR, marketing, or social media relations. But you can easily turn these ideas into something for your industry, blogging niche, or particular interests.

And now let’s see if I’m right about seventh tip. Will this blog post get commented on and shared more than some of our more popular blog post (Pinterest!) in January?

I’ll report back! Continue Reading »

Today’s guest post is written by Molli Megasko.

I’m sure you’re as overwhelmed as I am with all Google+ search and looming FTC investigation stuff, but as marketers, it’s our jobs to stay on top of what is happening and how it can affect our clients or our companies.

If we break it down, I see two different debates going on:

1) Fairness (for corporations and businesses); and

2) Privacy (on the individual side).

Let’s dig into each one. Continue Reading »

Today’s guest post is by Molli Megasko.

It’s Facebook question of the week time.

I hope I don’t disappoint anyone, but I’m replacing Gini Dietrich this week.  She asked me to help her out as she actually is taking some vacation days, believe it or not.

Her question to me was…

“Molli, you’ve worked at Arment Dietrich for nearly six years. During those six years, what are the top three accomplishments you’ve seen the firm achieve?” Continue Reading »

Today’s guest post is written by Molli Megasko. 

Did you know 9.2 percent of 25- to 34 year-olds are unemployed in America?

I’m not an expert at being out of a job. In fact, I don’t know what it’s like, and I’m definitely not sitting here saying it’s easy by any means.

What I do know is how to look attractive while being unemployed.

Besides the job of looking for a job, following are five ways to busy yourself while unemployed. Continue Reading »

It’s the day before Thanksgiving and, as I sat here last night trying to decide what to blog about, I though it’d be fun to ask my team what they’re thankful for this year.

The only rule? They couldn’t be thankful they have a job or for their families or all the stuff people always say.

We know you’re thankful for that stuff. And you’d BETTER be thankful you’re working with me.

I asked them to have fun with it and to be creative.

So here is what some of them have to say. Continue Reading »

Five years ago, Molli Megasko was promoted from intern to account coordinator at Arment Dietrich. She was fresh out of Western Michigan University and she competed with her peers for a full-time job. And she won.

Today she leads four client accounts, manages expectations, and drives results. She does this all from New York City, where she moved with her then boyfriend two years ago (she married him three weeks ago).

I’ll never forget the day she walked into my office, closed the door, and sat down. I thought, “Oh no. She’s quitting.” She was shaking she was so nervous. I was convinced I was right. Continue Reading »