Comments on: Twitter Business: Case Studies for Using Twitter in B2B Companies

By: 25 Case Studies Using Twitter to Increase Business and Sales | Kyle Lacy, Social Media - Indianapolis

Mon, 18 Oct 2010 10:44:41 +0000

[...] also feel that Twitter is a place for conversation not one-way marketing. A lesson to learn from Intel, Twitter builds community, connects people, and fosters relationships; and in order to do so [...]

By: Gini Dietrich

Gini Dietrich — Fri, 05 Mar 2010 19:34:09 +0000

Brad – Like you, we have grown Arment Dietrich into a force to be reckoned with through Twitter. I spoke at a trade group yesterday and someone asked me where we get our revenue – Twitter is the number one driver.

Allan – THIS IS GREAT INFORMATION! I love that you’re doing the opposite of what we do by using to Twitter to drive the content on your other social platforms. Thank you for sharing!

By: Allan Schoenberg

Allan Schoenberg — Fri, 05 Mar 2010 19:26:10 +0000

Gini — This is a great post and I think people overlook how B2B companies can really embrace social media. We’ve really relied heavily on Twitter as the core of our social media efforts at the exchange (@CMEGroup – which operates CME, CBOT and NYMEX). We now have about 750,000 followers. While most people use a blog as their hub in social media we use Twitter to feed Facebook, LinkedIn, Digg and Delicious. As an early adopter of Twitter for the exchange (August 2008) it has been a great platform for us to not only talk with customers/influencers, but also as a way to create original content and feed our SEO strategy.
@allanschoenberg

By: Brad Farris

Brad Farris — Fri, 05 Mar 2010 14:25:12 +0000

In professional services we are always looking for opportunities to DEMONSTRATE expertise to our target market. Social Media in general provides such a great opportunity to do that, while also showing some personality and becoming “known”. Who wouldn’t want to chat with a professional and watch him/her give advice for a few months BEFORE you even need them? It’s a perfect medium for professional services businesses to build a reputation and gain referrals.

By: Deb Evans

Deb Evans — Fri, 05 Mar 2010 11:18:57 +0000

I often hear “Twitter works for you because you are a president of a franchise brand.” I always explain that Twitter will work for big or small business and/or franchises that wants to network, build relationships, receive referrals, find great employees, etc.

No I have your case studies and lessons to share!

By: Gini Dietrich

Gini Dietrich — Thu, 04 Mar 2010 23:49:29 +0000

Jeremy – I didn’t include the fabulous Foiled Cupcakes because they’re not a B2B business. But you’re absolutely right…before they had a Web site, Mari was selling cupcakes via Twitter. She’s pretty much a rock star.

By: Gini Dietrich

Gini Dietrich — Thu, 04 Mar 2010 23:48:17 +0000

Tim, it is my goal in life to make you go blind. So I’ll make the font even smaller on tomorrow’s post. Let me know how you like it. Also, I love the word bollocks…especially when it’s referred to you.

Deb and Nick, Twitter is also our number one driver of revenue. Plus I get to talk to the two of you all day!

By: Jeremy Johnson

Jeremy Johnson — Thu, 04 Mar 2010 23:32:43 +0000

Great post Gini, thanks for sharing. I scanned through quickly at first, thinking I might just see something about @foiledcupcakes success with Twitter. She’s got another great case study to add to the list.

By: Nick

Nick — Thu, 04 Mar 2010 15:58:36 +0000

Before Twitter, Dashal was struggling. We were a brand new web development company starting during a period when the economy was so bad that absolutely nobody was spending money on advertising or web development in any way shape or form.

It is actually because of Twitter that we were able to take our client relationships to the next level. We have always received referrals because of our quality of work, but now with the key relationships that we have developed, our clients not only give us referrals, they turned into our sales staff. They pitch Dashal as if it was their own company and we don’t even ask them to.

I am happy to say because of Twitter and the relationships we have built, Dashal is thriving and we are 100% referral based.

Although Dashal is Los Angeles based, Twitter has helped us establish a presence in Chicago and New York, to the point where those are where are next offices will be.

Thanks Twitter!

By: Deb Dobson

Deb Dobson — Thu, 04 Mar 2010 15:10:54 +0000

Great case studies post Gini. And I love the variety of companies that you showcased. Twitter has been the primary way that I have developed business. It is a powerful tool.