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Arment Dietrich

A letter to Jet Airways

By: Arment Dietrich | November 12, 2008 | 
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Dear Jet Airways,

 

I just read an article from the SFist covering your news release about Mayor Gavin Newsom and his wife, Jennifer Siebel, riding your airline to go wherever he was going – quite frankly it doesn’t matter. Your two-sentence news release, followed by an even longer boiler plate totting your brand, is an embarrassing attempt to convert a non-newsworthy advertisement into believable text. What’s worse, it makes public relations practitioners and their work with relevant, informative news releases, look like incompetent morons who are so out of touch with their audience they can’t even deliver worthwhile, information. I’m glad SFist called you out and posted your nonsense for all to see!

 

In a tribute to the short, pathetic nature of your news release, I’m going to end my rant here.

Christine

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