What do you get when you combine misleading advertising with sleeping pills? — the Consumers International list of bad product awards. The
Consumer International, a global consumer group, announces the awards at the Consumers International World Congress in
Another notable recipient was Coca-Cola for its marketing of Dasani water despite the notion that it shares its origin with local tap water, and
In my view, there are a few key points here. If you want your company to receive an award for having a bad product, and you want to be associated with spin — follow a few simple steps.
· Avoid accountability for your mistakes and let the blame fall elsewhere
· Market a potentially harmful product to small children using commercials
· Portray your product as something that it clearly is not
It’s a miracle the list doesn’t go on forever… – Angela Loiacono