- ARMENT DIETRICH ARMENT DIETRICH
-
WORK WITH USWORK WITH US
-
CATALOGCATALOG
-
RECENT POSTSRECENT
-
YOUR FAVORITESFAVORITES
-
Social Stories: How to Use Storytelling on Twitter
The Three Things, Edition 36
Gin and Topics: Mean Tweets and Our Preconceived Notions
#FollowFriday: Rob Biesenbach
Rest in Peace, Arthur Yann
Vote for the Spin Sucks Subtitle
Four Tips to Take Photos for Your Content
What PR Firms are Missing: Ideas -
Twitter
Facebook
RSS
Pinterest
Google+
LinkedIn
Deconstructing Celebrity Hype
I recently read an article by Jim Schembri –from the entertainment section of theage.com.au– which is cleverly entitled “Even with De Niro on Menu, PR is hard to stomach.” I feel as if this article hits the nail right on the head. Several times, actually. It addresses the all-too-familiar phenomenon that is the public’s overzealous reaction to celebrities; only it does so with a very appropriate twist. In the article, Schembri doesn’t differentiate the media from the general public by putting each of them into distinct subcultures of sorts. Instead, he actually owns up to the fact that, contrary to popular belief, journalists aren’t completely immune to the star-struck bug after all. Because of this, he suggests that journalistic duties are often compromised in the presence of
As it turns out, prior to the start of a press conference for the opening of one of Robert De Niro’s restaurants, everyone in the room was instructed not to ask him any questions about movies. Schembri said it best: “This was like saying “ladies and gentleman, we’re about to bring out Jesus Christ. But please, no questions about religion or His dad.” To Schembri’s surprise, every journalist in the room blindly obeyed these story-limiting instructions. Did this happen out of fear? Was it out of respect? Or was it simply a result of those in the room being completely star-struck?
Reporters asked Mr. De Niro all sorts of obscure questions about food as if he had unique taste bud receptors that could keenly detect the best flavors imaginable, when in reality, apart from being an A-list movie star, Robert De Niro is no different than you or me. On top of this, as far as science goes, there is no proof that his taste-testing abilities surpass those of the average man. So, why would people really care to hear his thoughts on the quality of his restaurant’s food? Hmmm… I think even my six-year-old cousin would have a decent response to this rhetorical question.
People care about what celebrities have to say because they admire their work. With this in mind, wouldn’t it make sense to try to somehow weave news about De Niro’s upcoming career moves into an article about his restaurant? I certainly think so. When journalists fail to address all of the appropriate questions then, in a sense, they lose credibility and compromise an otherwise great story. Celebrity hype and the –often times– hollow spin that goes along with it, if reacted to improperly, does nothing more than taints media coverage. It’s crucial for people in the PR industry to ask all of the right questions; it certainly doesn’t hurt to think outside the box and push the envelope from time to time… Even in the presence of greatness.
When all is said and done, celebrity spin is deceivingly insubstantial when it stands alone. Believe it or not, it takes a lot more than an inflated headliner name such as De Niro to piece together an article worth reading. Some names in
Marketing in the Round
The Latest #FollowFriday
Accolades
Where We are Speaking
Buy klonopin.
Online klonopin fed exed over night. Ld50 klonopin. Klonopin and alcoholic. Klonopin ocd. Klonopin. Antidepressants klonopin.
Seroquel.
Seroquel for sleep. Seroquel. Seroquel tachycardia. Astra zeneca seroquel lawsuit.
Lipitor.
Generic lipitor. Muscle loss due to lipitor. Side effects from lipitor. Lipitor generic. Lipitor side effects. Lipitor.
Ultram.
Ultram. Order ultram cheap pharmacy. Ultram overdose. What is ultram.
Fluoxetine.
What is fluoxetine. Fluoxetine journal club. Fluoxetine. Fluoxetine research.
How long has zyrtec been on the market.
Zyrtec free shipping. Zyrtec and cocaine. Zyrtec d 12 hour. Zyrtec.
Klonopin.
Librium vs klonopin. Klonopin and suicide. Half life of klonopin.
Aspirin mask acne.
Aspirin images. Aspirin sensitivity tylenol. Aspirin induced liver cancer.
Fioricet.
Fioricet medications.
Fosamax alendronate sodium.
Fosamax.
Fosamax alendronate sodium.
Fosamax.
Fosamax alendronate sodium.
Fosamax.
Fosamax alendronate sodium.
Fosamax.
Where to find ephedra.
Diet pills with ephedra.
Initial effects of propecia.
Propecia. Pill propecia. Propecia uk medix plus forum. Generic propecia.
What does oxycontin look like.
Oxycontin. Buy oxycontin. What does oxycontin look like. Buy oxycontin online. What is the street price for oxycontin. Snort oxycontin.
Testosterone in women.
Natural boost testosterone. Male testosterone.
Valtrex interaction.
Valtrex.
Allegra.
Allegra beck. Hotel-allegra.ch. Allegra-non-trompe. Allegra side effects. Allegra sloman main page. Rendezvous allegra adelaide. Allegra print and imaging - alsip il. Generic drug for allegra.
How long doxycycline stays in human system.
Doxycycline veterinary. Doxycycline hyclate uses. Doxycycline dose for gonnoreah. Doxycycline taken with desonide. Doxycycline.
Ultram.
Ultram. Ultram er. Buy ultram cheapest site.
Side effects from lipitor.
Lipitor versus pravachol. Lipitor.
Prescribing azithromycine and tetracycline.
Flagyl ngu treatment tetracycline. Tetracycline. Tetracycline dosages skin problems. Dental crowns for tetracycline staining. Tetracycline side effects.
Prescribing azithromycine and tetracycline.
Flagyl ngu treatment tetracycline. Tetracycline. Tetracycline dosages skin problems. Dental crowns for tetracycline staining. Tetracycline side effects.
Prescribing azithromycine and tetracycline.
Flagyl ngu treatment tetracycline. Tetracycline. Tetracycline dosages skin problems. Dental crowns for tetracycline staining. Tetracycline side effects.
Prescribing azithromycine and tetracycline.
Flagyl ngu treatment tetracycline. Tetracycline. Tetracycline dosages skin problems. Dental crowns for tetracycline staining. Tetracycline side effects.
Acetaminophen-codeine 3.
Buy 222 with codeine. Codeine facts. Extract codeine from fioricet. Codeine. Codeine and liver cirrhosis.
Carisoprodol fedex cod.
Carisoprodol.
Buy bargain provigil no prescription 2006.
Is there a cheaper med similar to provigil. Provigil abuse awake days. Provigil.
Giving dogs aspirin.
Aspirin overdose.
Ephedrine.
Extracting pseudo ephedrine from tablets. Ephedrine hydrochloride. Vaspro ephedrine. Ephedrine faq.
Ultram side effects.
Ultram drugs amp vitamins drug library drugdigest. Ultram. Ultram and tylenol 3 with cod. Ultram 200 er. Ultram withdrawal. Side effects of ultram.
50 mg codeine phosphate equivalent.
Extract codeine. Codeine.
Meridia side effects.
Meridia no perception.
Meridia.
Meridia. Do meridia phentermine wo. Meridia no prescription.
Fioricet and blood work.
Online pharmacies that offer fioricet. Fioricet. Fioricet c.o.d.. Buy fioricet online without a prescription.