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Arment Dietrich

Do You Still Think PR is BS?

By: Arment Dietrich | December 18, 2007 | 
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You know the PR world is doing something right when clients have the capabilities to take over Times Square in New York City, and offer CLEAN public restrooms to anyone.

Charmin has gone above and beyond this holiday season by offering visitors and residents of New York City, real restrooms which are considered “homey” and clean.  The restrooms are cleaned after each use and are equipped with Charmin toilet paper so that users have the opportunity to experience the brand.

So although this may seem out of the ordinary, the amount of publicity this project got is unreal!  This event has its own website that features games, songs and celebrity bios that enhance the credibility of the event. 

So while some may be reporting on how PR is BS, clearly it’s not.  I would guess that the people putting down PR are people who can’t get their client in the news. — Lindsay Brown

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