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Arment Dietrich

Great PR move in rough spending times

By: Arment Dietrich | March 26, 2009 | 
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We keep hearing about big corporations receiving money for bailouts, bonuses, and obviously as an average working American Joe, who knows where the money is or where it is going. On a brighter light, there is at least one large company, Disney, trying to do well for moviegoers and the environment.

“EARTH,” Disney’s first movie out of their Disneynature department (which is newest film label to be introduced by Disney in 60 years) gives moviegoers an extraordinary view of our planet. Even better, Disney is using great PR initiative by planting a tree in everyone’s honor who attends their movie during the opening week. Yes, Disney does have the money to do that anyway, but it shows there are big companies that don’t just care about the money and themselves.

Disney’s goal is to ensure trees are planted in areas that conservational is identified as hot spots of biodiversity issues – the Brazilian Atlantic Forest.

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