Leaders Must Be Present

Last night I attended the PRSA Chicago senior leaders event, where Helen Ostrowski, the chairman and CEO of Porter Novelli, was honored.

She discussed an Arthur Page Society meeting at which Jeff Immelt spoke and said the most important thing leaders can do right now is be present.

Be present.

That means all of the advice we give our clients…

• Get out of your office and walk around
• Lead by communicating
• Attend staff meetings
• Discuss the good, the bad, and the ugly
• Be the first one to arrive and the last one to leave
• Don’t take vacation or work from home

…is applicable to all of us.

Be present.

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is due out in November 2013

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