While a pretty rookie mistake – not letting the city in on the stunt to avoid this kind of disaster – I think the thing that bothers me the most is what happened when the media called Interference Inc., for comment.
A woman who answered the phone at the New York-based firm’s offices on Wednesday afternoon said the firm’s CEO was out of town and would not be able to comment until Thursday.
Media relations 101…have a spokesperson ready to comment and train your front-end staff to be able to correctly direct calls from the media.
I do, however, like the splash page Interference has posted on their Web site:
We at Interference, Inc. regret that our efforts on behalf of our client contributed to the disruption in
But this also serves as a reminder for all of us – don’t make rookie mistakes and always have a plan for talking to the media…even if your CEO is traveling and unavailable to take or return phone calls.
What are your thoughts?