- ARMENT DIETRICH ARMENT DIETRICH
-
WORK WITH USWORK WITH US
-
CATALOGCATALOG
-
RECENT POSTSRECENT
-
YOUR FAVORITESFAVORITES
-
Answering the Top Five Social Media Questions Marketers Ask
Social Media Networks: Robot Friends with Off Switches
Join Mitch Joel for a Special Livefyre Q&A Today
Beer Blogging: If Your Blog was a Beer…
How to Choose a PR Firm for Your Business
Four Tips for Dealing with a Plagiarism Accusation
Five Things You Can’t Expect from an Unpaid Intern
Three Business Lessons Learned from Bell’s Palsy -
Spinning Science
It’s no great new phenomenon that people influence each other. Time and time again research proves that peer pressure is existent everywhere yet when a new study is released stating eating habits are influenced by friends there’s a media blitz.
The new study suggests that a friend’s behavior can influence your eating and fitness decisions. This study seems to make perfect sense though because when you are out with friends at a restaurant or spending time with them during the day you do similar things as each other.
The media has gone to a whole new level with this study, claiming that obesity is a disease that is contagious. How did the research findings go from the idea that your friends can influence your weight through behavior to obesity being a disease you catch from friends?
Spinning the results of a research study to catch the attention of readers undermines the work that the scientists did. This is yet another example of the out of control use of spin by the media. — Taylor Krugman
Subscribe
Inside PR with Gini Dietrich, Joe Thornley, and Martin Waxman
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
The Latest #FollowFriday
Stuff Upcoming
Twitter
Facebook
RSS
Pinterest
Google+
LinkedIn






yahoremonila 85 post
all about yahoremonila and top news