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Gini Dietrich

Talking PR, Franchising and Social Media

By: Gini Dietrich | July 2, 2009 | 
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It’s a holiday weekend and I’m taking today off, too. Four days of Gini time to cycle, hike, and be with my family and friends. But what that means to you is I’m going to be lazy with the blog today and tomorrow.

But don’t stop reading! Today is a link to the interview I did with my friend Paul Segreto, CEO of FranchisEssentials. So I did work on this; I just did it earlier this week and it’s still pretty informative, if I do say so myself.

Talking PR, Franchising, and Social Media.

As always, I welcome your thoughts, additional ideas, and criticism. Have a happy holiday weekend!

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is available now.

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