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Gini Dietrich

Today's #FollowFriday Goes Out to #SMBChicago

By: Gini Dietrich | August 28, 2009 | 
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I recently moderated a discussion on social media measurement at #SMBChicago. Following are the people who sat at my table.

@monicaobrien Monica is a marketing professional in Chicago who is taking what she is learning in social media and helping clients apply both benchmarks and measurement. She recently launced “After the Boom,” which is a podcast that looks at the world from the Gen Y perspective. I’m always impressed with young professionals who use social media in their personal lives, as well as in their career. She’s one to watch!

@tamcdonald I got to know Tim on Twitter because he also is a cyclist (though I still haven’t been able to convince him to come ride with me!) and it was a true pleasure to meet him IRL. He’s in real estate and I was surprised to hear how optimistic he is about his career right now. He’s using social media to reach the Gen Y and Gen X buyers and is truly ahead of the curve. When you’re innovative and stay ahead of your competition, it’s hard not to be positive!

@tektitegroup Jean is a small business consultant who helps her clients use technology to manage their brands online. She explained to us that she is using the Wiki software to create easy-to-use, and understand, programs for entrepreneurs. Quite fascinating!

@LinDantonio Lin works for LiveWorld and is a sponge for information. She writes a blog for the company called “Lin’s Crazy World” (which I love). She discusses both personal and business, but what I like best is she’s not afraid to compliment her colleagues in a public forum.

@cgrab34 Talk about a small world! After Craig and I got to talking, I realized he is the cousin of the wife of one of my very best friends. The six degrees of separation is quickly becoming one degree! Craig has a job I’ve wanted since I college. He does sports marketing and quite a bit of sports crisis communication. Maybe if all of you follow him, he’ll hire me to help him with a project sometime!

@earthbelowus It’s not often you come across someone in the social media world who truly has a deep understanding of what happens behind the scenes. But Cyril is one of the few. I think I’m pretty well versed on the tools out there for social media monitoring and measurement, but he introduced me to a few new ones that have sophistication I love.

@dockane Doc runs a business that finds writers for projects, based both on experience as well as chemistry with the client. So what, you say? The difference is he is the matchmaker, but he gets out of the way and lets you have the direct relationship with the writer. So you’re not paying for him to be the middle man. Plus he’s smart and witty and we all know how much I like people who make me laugh.

@chiarchitecture If you live in Chicago, it’s likely you’ve taken the Chicago Architecture tour at least once. It’s one of the few that doesn’t ever get old and the only tourist attraction I’ll participate in when guests are in town. What I love about Jennifer (the woman behind the the handle), though, is she’s thoughful and really wants to show the value of social media to her executive team. She’ll get there!

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is available now.

3 comments
Jean Pickering
Jean Pickering

Gini,

Thanks for the wonderful recommendation. I just love using social media and if I can help entrepreneurs use it along with other web tools so that they can grow their business, wow, a double hit. Thanks to our roundtable, I am now able to begin to deal with the question of what to do to handle ROI questions that people use as a reason to not use social media.

Jennifer Lucente
Jennifer Lucente

Thank you so much for your kind words! You're right...I WILL get there! And with your outstanding advice I am getting there even faster. I really appreciate all of your help. Be sure to keep me in the loop about any upcoming social media meet-ups. I look forward to brainstorming again!

Tim McDonald
Tim McDonald

Gini, perhaps it is that I haven't convinced you to come ride with me! ;-) Thank you so much for the most meaningful #followfriday I've ever received. And you should have a well deserved one as well. Taking care of that now on Twitter!