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Arment Dietrich

Welcome to FADS – The Fight Against Destructive Spin

By: Arment Dietrich | September 11, 2006 | 
15

Skilled spinners manipulate the facts and deceive the public, pushing their own agendas and clients with a complete disregard for journalistic integrity and common decency.  We have had enough of destructive spin, and we are putting an end to the strategic deception and outright lies.

Spinners have tainted the reputation of public relations with their tall tales and twisted lies, but they are not alone in stripping away the integrity of our field.  Hollywood has imposed itself on our industry, using party planning bimbos and political hypocrites to portray our profession on “reality TV”.  But these shows don’t represent reality, and they’re tainting our reputation one half-hour at a time.

FADS is committed to improving the reputation of our industry and educating the public.  PR is misunderstood, so FADS educates the public about what we do and the important role we play in society.  We disprove theHollywoodhype and expose the “reality” as fiction.

Okay, so we might be dreaming.  I mean, “you never get rid of roaches no matter how much you spray,”* but we’re going to keep trying so the number are small and less influential among our peers (thanks Ray!).

We are proud to be PR professionals.  We love what we do, and we want to restore the integrity of our profession.  Join the Fight Against Destructive Spin today.

Who we are:

We are a group of PR professionals concerned about the reputation of our industry, committed to raising the level of professionalism in public relations and putting an end to destructive spin.

*Dominick Rosario – Insect terminator and philosopher

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Bugeyed
Bugeyed

Spin, we don need no stinkin spin.

Spin is bad - evil, truth is good (good always triumphs over evil).

Why is spin bad? Because spin creates expectation, and more often than not, those who spin, or the products and services they spin for, over promise and under deliver. We have enough spin in advertising (the paid for kind)....actualy too much. The result? Skeptical consumers wise up...they develop inernal filters of sort regarding claims...they stop beleiving (whatever happened to truth in advertising). What do consumers believe? Truth...and where better to get truth from objective, well written, newsworthy coverage.

At the end of the day...if you have something others want or need, you don't need spin. If you don't...better pony up and spend the money to buy your air time, then you can say whatever you want (almost).

My view? Good PR informs and educates...good advertising creates awareness. They can work hand in hand (and should), supporting each other. They perform different functions, often reaching different audiences.

So, I say, keep the integrity in PR, keep the spin out.

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