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THE COMMUNICATOR'S PLAYBOOK


More than $3,000 worth of valuable resources to make the PESO model communications planning process fun, engaging, and stress-free.

With step-by-step instructions, video tutorials, extra video support from Buzzsumo (plus an exclusive offer for their research and monitoring tools), and a private Slack group where you can get help with the 30-Day Communications Challenge, The Communicator's Playbook provides all you need to start a successful 2019.

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EVERYTHING YOU NEED TO PLAN AN INTEGRATED
PESO MODEL PROGRAM WITH EASE


1. The Modern Blogging
Masterclass Structure

Video tutorials found in the Modern Blogging Masterclass to help you organize your owned and earned media efforts for maximum results. 

VALUE: $997.00

2. Dozens of Video Tutorials 
 

Bite-sized training videos to help you better understand the concepts presented, and to visually understand how to do the work. 

VALUE: $1,200

3. Templates, Workbooks, and Resources 
 

Much of the PESO model planning process creates a need for specific documents. It's alll in here so all you have to do is complete, not create.

VALUE: $354.00

4. Individualized Support from Spin Sucks and its Community

Going through the PESO model process can be a bit overwhelming. You have access to an engaged community to help you succeed.

VALUE: $708.00

THE COMMUNICATOR'S PLAYBOOK

Communications planning, on its own, is overwhelming, but when you add in the PESO model—having never integrated a full program—it becomes too much.

That's why we launched the 30-Day Communications Challenge, complete with The Communicator's Playbook: A Step-by-Step Process for Implementing an Integrated PESO Model Program. Both to make the planning process easier to finish and to understand how to build an integrated PESO model program.

When we launched this for the first time in 2017, it was met with excitement—and a bit of trepidation.

It's A LOT of work to build a PESO model integrated communications program. But we took everyone's feedback and made this year's much more approachable.

You can certainly go it alone with the free daily email series, or you can spend $25 and get step-by-step instruction, video tutorials, extra video support from BuzzSumo (along with a promo opportunity for the tool itself!), and a private Slack group where you can get help. It's worth $25. 

 


It includes:


  • Communications Planning and Business Goals

    Too often, communications programs are created in a silo, without access to business goals or analytics. We aim to change that—so you can prove a true return-on-investment for your work.

  • Integrated PESO Model Approach

    The PESO model has quickly been adopted as "the" communciations model, but too often we see communicators doing it wrong. We teach you our exact process so you can have integrated success.

  • PR Metrics and Return-on-Investment

    No more media impressions, advertising equivalencies, social media followers, and brand awareness. We teach you how to measure real results that contribute to the organization's goals.


We will send you The Communicator's Playbook on January 2, 2019

ORDER THE BOOK NOW

Your privacy is 100% protected.