What it is

Eight at-your-own-pace modules capped by an online evaluation.

Your certification is good for life. Every two years, you’ll complete a short continuing education module (for a small fee) to ensure you’re armed with the latest skills and resources.

Why it matters

The media landscape changes just about every day. By mastering the PESO model, you’re positioning yourself and your organization to capitalize on whatever comes next.

  • Learn how to design integrated strategies that tie back to business goals.
  • Uncover ways to convert your communications efforts into demonstrable ROI
  • Refine how you communicate your work in ways that everyone—from the CFO to the assistant to the regional manager—can understand.

What to expect

Eight at-your-own-pace modules capped by an online evaluation.

Your certification is good for life. Every two years, you’ll complete a short continuing education module (for a small fee) to ensure you’re armed with the latest skills and resources.

What it costs

$1250.00 USD.

Stamped by Syracuse University

The PESO model certification is powered in partnership with the Newhouse School at Syracuse University, otherwise known as one of the top communications institutions in the world. Associate Dean of research and creative activity and PR and social media professor, Dr. Gina Luttrell has been a big supporter of the PESO Model since we launched it so we decided to formalize the certification into what amounts to a graduate level college course.