Gini Dietrich

AMA: Media Pitching, Tech Stack Expertise, Reddit, and Migraines

By: Gini Dietrich | March 26, 2021 | 
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AMA: Media Pitching, Tech Stack Expertise, Reddit, and MigrainesEvery Friday since the pandemic shut things down last March (here in the U.S.), we’ve highlighted communicators and marketers who at first were trying to figure out which part of the sky just fell on them in My Hot Mess. Then we shifted to those who are crushing the pandemic with Survive & Thrive
Now it’s time to get back to business, even if it’s not totally normal. We’re going to do that with an Ask Me Anything series—an elevation of our previous Spin Sucks Question series.

Welcome back to another Ask Me Anything, which is a new series where we talk to our friends, our viewers, and our community. about what they would like to know.

Let’s take a look at the mailbag. This week’s questions are:

  • Does anyone have more luck pitching from a personal email versus a business email, especially if it’s a cold email?
  • How junior or senior is the marketing comms technology role in your organization?
  • Has anyone effectively set up an AMA on Reddit?

(If you can’t view the video, click here and you’ll be magically transported.)

AMA: Media Pitching

Does anyone have more luck pitching from a personal email versus a business email, especially if it’s a cold email?

Super good question that I don’t have an answer to. I have never actually tried it from a personal email address.

I’d love to hear from you if you’ve tried that. Let us know what works and what doesn’t.

I would venture to guess that if it’s personalized and one-on-one, it probably doesn’t matter where it comes from, but I’d love to hear your thoughts on that.

AMA: The Tech Stack Role

How junior or senior is the marketing comms technology role in your organization or department? This is the person that knows all the things about your email marketing system maintains your lists, answer questions from sales, and generally keeps the lights on with MarTech.

So this has been interesting because in my experience because I’ve worked with several clients who have hired and retained talent for this role.

We have a client who added this role last year and they hired a very junior person who is extraordinarily brilliant, but just didn’t have the experience to bring it all together.

In my experience, it tends to be somebody with a little more experience, probably 10 plus years, who understands how to bring data into a marketing and communications department and make it all work together.

Not to say it can’t be a junior person, but in my experience, that has not been the case.

Setting Up AMAs on Reddit

Has anyone effectively set up an AMA on Reddit?

I am scared of Reddit so I have never done an AMA there, but I have effectively set up an AMA on YouTube!

Hardy har har!

If anybody has effectively set up an AMA on Reddit, leave it in the comments below and help a sister out for that one, too.

Have a Question For Us?

There also is a bit of color commentary in the video so don’t miss that! We talk migraines, blue light glasses, staycations, and more!

If you have answers to these questions posed, we’d love to hear them. You can drop them below or join us in the (free) Spin Sucks Community.

Likewise, if you have a question for a future AMA, you know where to find us!

Ask it there, drop ideas for multitasking I can do while answering your questions, engage with your fellow marketers, and have some fun.

We won’t be here next week because I’m taking a week off for Spring Break (little does my intern know that it involves restaining floors, planting seeds, building some shelves, and cleaning out closets). But I’ll see you on April 9!

About Gini Dietrich


Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.