Alicia Lawrence works for WebpageFX – the best SEO company (in her humble opinion). WebpageFX is a full-service Internet marketing company offering innovative web marketing solutions to mid to large size companies across the globe. Alicia also blogs at MarCom Land in her free time.
Influencer Marketing | February 24, 2014
It’s often been said that everyone is an influencer online. If you are considering a brand ambassador program as part of your communications plan, Alicia Lawrence has some tips for finding and engaging the right pool of influencers.
Communication | January 7, 2014
Want to increase the effectiveness of your blogger and media outreach programs? Pitch smarter, use the social networks to build relationships, and practice good follow up, says Alicia Lawrence in this post.
Marketing | October 3, 2013
By Alicia Lawrence Upon entering the communications field I found it shockingly disappointing to find many agencies didn’t hold focus groups to back up their campaigns. Or, if they did hold focus groups, they weren’t doing them justice. Focus groups are a critical part of a campaign’s success. Below are five ways to get the […]
Communication | July 3, 2013
By Alicia Lawrence A competitor analysis provides you with the knowledge to make an informed decision on what aspect of your company gives you a competitive edge. Creating a PR or marketing plan without solid research on your competitors is like competing in a game without knowing the judging criteria. The customer is your judge, […]
Content | May 9, 2013
The busy, digital lifestyles of Generation Y are forcing the web to become more visual. Visual content is processed in the brain 60,000 times faster than text, according to 3M Corporation. Social media, the driving force of the digital world, thrives on visuals because they are easy to share on major networks such as Instagram, […]
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