Aly Saxe
Aly Saxe is the founder and CEO of Iris, software for agencies and in-house PR teams. She founded Ubiquity Public Relations, an agency representing high-growth B2B tech startups, in 2007.
Posts by Author: Aly Saxe
Client Service | September 26, 2016
Four Things Your Public Relations Clients Want Right Now
As a PR pro you need to anticipate what your clients want and need from you. Today’s CMO is a data scientist, pure and simple. They need data. Aly Saxe looks at the most important things your clients want from you, their trusted PR advisor, right now.
Agencies | April 13, 2016
Seven Signs It’s Time to Fire Your Client
When it comes to taking on the wrong PR client – and rectifying that decision – a few considerations come into play. As the PR firm, you have a responsibility to do what’s best for the client – even if it means letting them go. Aly Saxe shares seven signs it’s time to go your separate ways.
Agencies | January 19, 2016
Getting Fired By a Client: Six Lessons from Lost Accounts
There is a positive side of account misfires: it always offers a lesson. Aly Saxe has six lessons from lost accounts to help you be a success.
Communication | October 28, 2015
Five Ways to Build a Better Media List
Building a media list continues to frustrate PR pros. Reporters leave jobs, databases aren’t updated, and more. Aly Saxe has five tips to help.
Client Service | October 7, 2015
Your Client Hates You and You Don’t Even Know it
Your client hates you and you may not know it, says Aly Saxe. She provides five very valid reasons they may be very unhappy and what you can do about it.
Agencies | August 18, 2015
The Customer is Always…. (Fill in The Blank)
The customer is always…right? Aly Saxe breaks down what it takes to keep clients happy when you’re in PR and the four things to always do. No matter what.
Communication | July 15, 2015
What Every Business Blogger Can Learn from SaaStr
Content marketing isn’t easy. There are tons of “experts” out there who tell you how to go from zero to 1,000 in four steps. SaaStr is more honest than that.
Communication | May 6, 2015
PR Measurement: No Crystal Ball Required to Predict Results
There is one word that makes PR pros squirm: Goals. This shouldn’t be the case. Aly Saxe outlines how to set goals and create better PR measurement.
Communication | March 19, 2015
Three Tools to Show PR Value
Clear PR value doesn’t come from sitting on the sidelines and hoping your hard work will pay off. Aly Saxe provides three tools to prove your worth.
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