Aly Saxe

Four Things Your Public Relations Clients Want Right Now

By: Aly Saxe | September 26, 2016 | 
As a PR pro you need to anticipate what your clients want and need from you. Today’s CMO is a data scientist, pure and simple. They need data. Aly Saxe looks at the most important things your clients want from you, their trusted PR advisor, right now... Read More
Aly Saxe

Seven Signs It’s Time to Fire Your Client

By: Aly Saxe | April 13, 2016 | 
When it comes to taking on the wrong PR client – and rectifying that decision - a few considerations come into play. As the PR firm, you have a responsibility to do what’s best for the client – even if it means letting them go. Aly Saxe shares seven signs it’s time to go your separate ways... Read More
Aly Saxe

Getting Fired By a Client: Six Lessons from Lost Accounts

By: Aly Saxe | January 19, 2016 | 
There is a positive side of account misfires: it always offers a lesson. Aly Saxe has six lessons from lost accounts to help you be a success... Read More
Aly Saxe

Five Ways to Build a Better Media List

By: Aly Saxe | October 28, 2015 | 
Building a media list continues to frustrate PR pros. Reporters leave jobs, databases aren't updated, and more. Aly Saxe has five tips to help... Read More
Aly Saxe

Your Client Hates You and You Don’t Even Know it

By: Aly Saxe | October 7, 2015 | 
Your client hates you and you may not know it, says Aly Saxe. She provides five very valid reasons they may be very unhappy and what you can do about it... Read More
Aly Saxe

The Customer is Always…. (Fill in The Blank)

By: Aly Saxe | August 18, 2015 | 
The customer is always...right? Aly Saxe breaks down what it takes to keep clients happy when you're in PR and the four things to always do. No matter what... Read More
Aly Saxe

What Every Business Blogger Can Learn from SaaStr

By: Aly Saxe | July 15, 2015 | 
Content marketing isn't easy. There are tons of "experts" out there who tell you how to go from zero to 1,000 in four steps. SaaStr is more honest than that... Read More
Aly Saxe

PR Measurement: No Crystal Ball Required to Predict Results

By: Aly Saxe | May 6, 2015 | 
There is one word that makes PR pros squirm: Goals. This shouldn't be the case. Aly Saxe outlines how to set goals and create better PR measurement... Read More
Aly Saxe

Three Tools to Show PR Value

By: Aly Saxe | March 19, 2015 | 
Clear PR value doesn't come from sitting on the sidelines and hoping your hard work will pay off. Aly Saxe provides three tools to prove your worth... Read More