Andrea Lehr
Andrea Lehr is a promotions supervisor at Fractl, a creative digital agency in Delray Beach, Fla. When she’s not in the office, there’s a good chance you’ll find her running or challenging friends to a game of Apples to Apples.
Content | August 15, 2016
Viral potential isn’t a matter of luck. It’s the result of a highly emotional experience and emotions are what compel people to take action. The feelings people experience after seeing, hearing, or reading something that aligns with one of the three ideal emotional configurations will influence their behavior. Andrea Lehr says there’s a method to the madness, and all it takes is for your content to strike the right emotional chord. She has more.
Communication | March 3, 2015
Get to know editors before you pitch them! What do they like? How can you stand out? Andrea Lehr shares a handy dandy guide to pitch editors perfectly.
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