Ann Marie van den Hurk, APR, is an award-winning, accredited public relations professional and principal of Mind the Gap Public Relations, LLC. She is the author of Social Media Crisis Communications: Preparing for, Preventing, and Surviving a Public Relations #Fail (Que 2013.) You can email her at ann@mindthegappr.com.
Communication | February 6, 2014
It’s the moment that every public relations professional fears: the crisis. Mitigating a potentially destructive PR crisis always comes down to careful planning and preparation.
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